Alex Denning took a deep dive…

Alex Denning took a deep dive into the advertising campaigns of some WordPress businesses, inspired in part by recent events involving Elementor and Bluehost.

Alex looks at the different ads WordPress businesses are running and considers why they might be taking these approaches, with some input from the business owners.

Alex recommends re-targeting ads because the:

“give you the opportunity (once you’ve collected the appropriate consent) to show display ads [,…] reminding the visitor about your product and giving them the chance to come back.”

While ads aren't the only marketing channel at your disposal, they are a “reasonable marketing channel to consider if you’re doing $10k+/month, or if you have a big pile of other people’s money to spend. Re-targeting ads are the possible exception.” 🎯