In a recent interview, Ben Gillbanks,…

In a recent interview, Ben Gillbanks, a long-time WordPress developer, shares his thoughts on how to stay relevant in a “quickly shifting WordPress landscape.”

Ben says (1) avoid selling themes because it's a “really hard business to get into, and the quick bucks that used to exist are long gone;” (2) learn JavaScript; and (3) try to do something different that hasn't been done before with WordPress.

He's right. Even a relatively new concept, like block collections, quickly finds a crowded market.