We’ve mentioned this viral post from…

We've mentioned this viral post from Jason Grigsby before, which discusses how an HTML attribute could be worth $4.4M to Chipotle.

On a similar subject, now Adrian Roselli explains how Indiegogo left $18 million (USD) on the table last year due to incorrectly implemented labels on its payment form. 💸

Adrian concludes this may explain why  “accessibility-related campaigns on Indiegogo consistently fail to make their goals.”