I spotted this tweet from Joost de Valk sharing research from a post by eMarketer where they found signs eCommerce is “jumping ahead by two years” because of COVID. 🏃♂️
🏬 The article is worth a read, but I’m also noting Joost’s thoughts on what he thinks this growth means:
“more [brick and mortar] stores will go bankrupt, commerce will change, and city centers along with it. It also means that if you want to keep your local stores, you have to buy from them NOW, either online or offline.”
