Yoast SEO is Coming to Shopify

Yoast SEO will release a new app for the Shopify platform later this month. Joost de Valk explains that "similar to our WordPress plugin, it helps you optimize your pages by giving you feedback on the findability and readability of your pages." Thijs de Valk, who recently took over as CEO of Yoast, wrote a separate post explaining why writing an app outside of the WordPress space (specifically Shopify) was the right move even if it's closed source:
"We think that Shopify is making the web better. We strongly believe in Shopify’s mission to bring small businesses online."
Robert Jacobi reflects a bit on this move with a response from Joost about how the company reuses large sections of code: "We’ve created a new settings app for the Shopify application and we’ve built it in such a way that we can re-use that on our other platforms too, which we intend to do soon."
POST STATUS ANALYSIS

This is a logical move following Yoast’s acquisition by Newfold Digital. I suspect the growth in market share for Yoast in the WordPress ecosystem has reached a point where it is necessary to grow into other markets. I won’t be surprised to see a few more WordPress plugins and services cross into Shopify territory.

—David