Lessons learned from being first to the WordPress theme market

Adii Pienaar has written a post that's an absolute must read for anyone looking to get into WordPress products. They've learned a lot of lessons at WooThemes, some of which would not be obvious at all without insight from someone that's been there. This blog post is very detailed, but also aligns with the presentation he gave last weekend [correction: he was supposed to give] at WordCamp Europe.