Myths of running a WordPress theme business

Bill Robbins runs the WordPress theme shop, Organized Themes. In this post, he explains many common myths about running a theme shop. Bill's a great guy, and his honest depiction of running a theme business is refreshing. Also, it turns out our recent lunch helped convince him to write this post, so I'm basically taking full credit. Joking aside, if you are thinking of releasing commercial WordPress products, you need to read this.