Business

The business of WordPress.

WP Engine rebrands and restructures

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Brian Krogsgard
Few brands in tech have skyrocketed in exposure like WP Engine in the past couple of years. WP Engine has experienced massive growth, and they are showing signs of acting very much like a grown up company. Rebranding WP Engine…

Take the WordPress economy survey

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Brian Krogsgard
The folks behind Pressnomics are asking business owners to fill out a survey to help them put together some statistics on the WordPress economy. It's an anonymous survey about your company and revenue. Make sure only one person from each…

Top ten search terms for themes on the MOJO Marketplace

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Brian Krogsgard
Here's a quick but interesting little post. MOJO Themes has shared their top ten searched terms for themes on their website. Does it shock you as much as it shocks me that 'Real Estate' is number one? The others are a…

Bring any slides to WordPress with seoslides

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Brian Krogsgard
A new WordPress plugin called seoslides aims to bring slides straight to your WordPress website. Alorum worked with 10up to build seoslides. You can build presentations right in the WordPress admin using a fancy HTML 5 canvas interface, and you…

Behind churchthemes.com

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Brian Krogsgard
I've written a non-traditional "launch post" for churchthemes.com, telling the story of how this theme shop came together in the last year. Included are thoughts and experiences relating to business, development philosophy, pricing models, web hosting and marketing.

Automattic has acquired Cloudup

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Brian Krogsgard
Matt Mullenweg recently teased a large acquisition for Automattic, and today they've announced the acquisition of the Cloudup service. Cloudup is a file sharing service that's still in beta. However, it looks like a promising project with a lot of…

Why the WP App Store failed

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Brian Krogsgard
Brad Touesnard shares the story of his WP App Store project, with a sobering but super insightful account of why it failed. This is a great read for anyone that's got "a great idea" and is ready to pounce on…

Automattic to acquire unnamed service

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Brian Krogsgard
Automattic is acquiring a security firm that has yet to be named or officially announced. The acquisition is said to be Automattic's largest yet. Matt Mullenweg spoke to TechWeekEurope about security within WordPress and a bit about this acquisition. Well,…

Customers don’t care about ideas

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Brian Krogsgard
Brian Casel has written a great post debunking a never-ending myth that ideas by themselves are valuable. Brian tells us how to differentiate ourselves with how we solve problems and how we serve our clients. I also love his note…

Niche themes: How to research, create, sell

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Brian Krogsgard
Can you make the best WordPress theme in the world? You can if you target a niche. Here's how to find and target niches for your next theme, and a list of 230 niches included to kickstart your research.

The Year Without Pants

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Brian Krogsgard
Scott Berkun's The Year Without Pants is a first person narrative of his time employed at Automattic from August 2010 to May 2012. Berkun entered Automattic as employee number fifty six when the company was replacing its totally flat structure…

WP Curve provides development support for a monthly fee

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Brian Krogsgard
WP Curve reminds me of Elto (formerly Tweaky), except it's based on monthly fees versus one-off pricing. Dan Norris and Alex McClafferty started WP Curve recently, and Dan notes in this great interview with Brian Casel that WP Curve is…

How to run a viable freelance business

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Brian Krogsgard
Curtis McHale has released his latest book: Don't be an idiot: Learn to run a viable business. Curtis has experience as a WordPress consultant and freelancer. His previous book released from WP Theme Tutorial on how to become a WordPress…

8Bit is shutting down

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Brian Krogsgard
8Bit, the maker of the Standard Theme, is shutting down. The four founders of 8Bit are all significantly involved in various parts of the large WordPress ecosystem. You can follow John, Tom, Jared, and Chris going forward. The Standard Theme…
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