At the request of Joost de…

At the request of Joost de Valk, I read Kevin Indig‘s take on the end of amateur writing on the web where expertise is needed. (Joost has an excellent breakdown of the post on Twitter.) 👩‍🏫

Getting experts to write your content does raise your costs, but Kevin looks at a recent Google blog post about algorithm updates and concludes the following:

“creating content has lower barriers than ever before. The result is growing competition and rising content production costs. Longer content itself doesn’t cut it; you need better-looking content and expert writers.”