Dancing with the Parse WordPress VIP…

Dancing with the Parse

WordPress VIP has acquired Parse.ly, making it another part of the Automattic family. Parse.ly is a “content analytics company” with 50 employees. ๐Ÿค

According to Sara Fischer in Axios, this is the first large enterprise software acquisition for Automattic, although no financial terms have been disclosed at the time of this writing.

Co-founder Sachin Kamdar notes, “whether youโ€™re running WordPress or not, Parse.ly will continue to get active, CMS-agnostic development and support.”

The other co-founder, Andrew Montalenti, made his first comment on Matt Mullenweg’s blog back in 2012 as part of a (still ongoing) conversation about distributed teams. Matt remembered this and included it with his post about the acquisition. ๐Ÿ’ฌ

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