Dancing with the Parse WordPress VIP…
Dancing with the Parse
WordPress VIP has acquired Parse.ly, making it another part of the Automattic family. Parse.ly is a “content analytics company” with 50 employees. 🤝
According to Sara Fischer in Axios, this is the first large enterprise software acquisition for Automattic, although no financial terms have been disclosed at the time of this writing.
Co-founder Sachin Kamdar notes, “whether you’re running WordPress or not, Parse.ly will continue to get active, CMS-agnostic development and support.”
The other co-founder, Andrew Montalenti, made his first comment on Matt Mullenweg’s blog back in 2012 as part of a (still ongoing) conversation about distributed teams. Matt remembered this and included it with his post about the acquisition. 💬