I’ve had a lot of email correspondence lately. As a boutique agency, all of us at Range share duties like responding to leads, proposals, and project management. It’s been incredibly fun to stretch my legs back into sales and project management (what I did in the manufacturing industry pre-WordPress).
A recent post from Workshop really drives home a great point about email: it’s an excellent opportunity to establish our expertise and authority, but we often don’t. The post discusses why “Let me know how I can help” is a deadly line in an email, and shows you how to stop it and start using authoritative email techniques.