Lesley Sim takes us step-by-step through…

Lesley Sim takes us step-by-step through your first 20 newsletters if you’re starting from scratch — from thinking about what email provider to use, to deciding what you want to write about. 📧

“Write about something you’re interested in, and resist the urge to follow trends” is good advice. Although newsletters should follow a theme, Lesley suggests that once you’ve picked a theme, pick a subset of that theme. “Niche down.”

With the popularity of newsletters increasing over the last year, this is a good read to get your head in the game. 👍

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