Matt Mullenweg blogged about some of the reactions to the news that Automattic is acquiring Tumblr. Many commentators focused on the purchase price (now estimated to be about $3 million) and the $1.1 billion Verizon paid for it a few years ago.
Matt thinks people are missing the real story. He says he respects Verizon and appreciated their interest in “finding a new home for Tumblr instead of shutting it down.” Other companies could have outbid Automattic, but they probably would have chopped Tumblr up for parts.
Kudos to both parties for preserving and continuing to invest in Tumblr. 👍