ThemeCloud is a new strategy from MOJO Marketplace, a subsidiary of hosting behemoth EIG, that aims to enable quick-start WordPress websites.
The offering sits somewhere in the middle between a hosted solution and managed hosting. The biggest pitches are access to a number of otherwise commercial themes, and an auto setup process so that the theme looks, “just like the demo.”
ThemeCloud costs just under $100 per year for low traffic sites, and around $180 per year for ~150,000 visits per month. An eCommerce offering is around $300 per year.
I can definitely see the appeal of ThemeCloud's promise for EIG customers. What I don't see is why such an offering is isolated as its own thing, and not integrated into each EIG-backed subsidiary.
This is one of many similar offerings I can assure you we'll see come along. Getting the flexibility and power of WordPress with the promise of a simple setup and little configuration has a great deal of appeal. And if done well, the benefits can be provided by hosting companies (and others) for relatively little additional cost.