Scott Bolinger did a post-holiday (Black Friday) analysis of smaller discounts for AppPresser. Scott is confident that “offering 25% off instead of 40% off will decrease refund requests, allow for more sales in December, and be easier on support.”
Speaking of pricing, on a recent WPMRR podcast Brad Touesnard shared his thoughts about experimenting with pricing — “the biggest thing that most people don’t do” — and honesty when it comes to raising your prices.
