Simple changes, big results

Design is about much more than art. In this interesting case study from Visual Website Optimizer, they highlight an eCommerce store that achieved a 56.43% increase in revenue by removing a mega-dropdown menu and replaced it with a category landing page. Focused workflow decisions like this can make a huge difference. Don’t forget to test concepts like this in your next project; it could result in enormous gains for you or your client.

Similar Posts