Some things I learned from the “Creator Economy Market Map” over at the SignalFire blog:
- 2 million people are making enough content (primarily through YouTube, Instagram, and Twitch) to be their full-time career.
- “The big trend we see here is that over time, creators are becoming more diversified in their revenue streams and are being funded directly by their fans.”
- “…with diversification comes resilience. Creators become less vulnerable to shifts in priorities of the tech giants or their algorithms by owning the direct relationship with their fans.”
It makes me wonder how WordPress might tap into the creator economy since most creators seem to want to “own their own content and brand” once they achieve a certain level of success.