Suzanne Scacca shares some thoughts on…

Suzanne Scacca shares some thoughts on how to design a simple UI when you have a complex solution: if the backend is very complex, it may “infect” the frontend. If it's “too complicated to navigate or too convoluted to understand, users will revolt and flee en masse.” 🏃

Some other key tips:

  1. Figure out your users’ goals so you can design a user-first UI.
  2. Evaluate the competition's products to create your MVP.
  3. Introduce complexity incrementally and confirm with user testing.

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