Should you build or capture an audience? JR Farr notes the pros and cons for each. On the Matt Report, Marc Benzakein shares a retrospective on ServerPress. Allie Nimmons and Teron Bullock discuss how to deal with negative criticism online in Press The Issue. Do we need a WordPress debate club? Bob Dunn has tips for first-time WordCampers, and Working Code looks at reducing the complexity of shipping code.