Understrap, a WordPress theme framework, has…

Understrap, a WordPress theme framework, has been acquired by Howard Development & Consulting. Rob Howard, who owns the firm, shares why he made the purchase — for around $50,000 USD — and he offers some insight into his commercial plans:

“Over the next few months, we’ll be surveying the community and creating a number of cool new commercial products and services related to UnderStrap, as well as releasing a separate software-as-a-service tool for WordPress developers.”

While it's a little funny this is posted on Medium (and not a WordPress blog), this is important news to Understrap users and something to keep an eye on. 👀

Here's our previous note on Understrap's last owner putting it up for sale. 🗒️