Alex Denning has a prediction I…

Alex Denning has a prediction I feel is insightful: “competition for WordPress products is going to get significantly more intense, and we need to start looking at product categories with much more sophistication.”

I tend to agree with his assessment that “positioning within a WordPress plugin niche is going to be more important than ever.” 🔌

While the WordPress space is big enough for many competitors within a niche, Alex thinks it will be outside niches where the biggest growth potential lies:

“We’re starting to see this already… Human Made’s Altis Digital Experience Platform is an enterprise-friendly layer built on top of WordPress. The copy for Altis is all about what it can do for its target audience, and the WordPress part is secondary.”

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