Automattic acquires Longreads

Longreads is a popular term and hashtag for, well, long reads. Many publishers pride themselves in in-depth articles aimed to capture a reader for a significant period of time.

Such stories are quite popular amongst journalistic and hyper-attentive-news-addict circles. The actual website Longreads has over 125,000 Twitter followers, and has just been acquired by Automattic. Ranaan Bar-Cohen discusses the acquisition on the WordPress.com blog.

According to Business Week, “a Longreads subscription costs $3 a month and gives members daily recommendations; the weekly email is free.” Longreads founder Mark Armstrong also tells Business Week that the acquisition will not impact the format for aggregation of stories by the site's staff.

Similar Posts