Automattic acquires Longreads

Longreads is a popular term and hashtag for, well, long reads. Many publishers pride themselves in in-depth articles aimed to capture a reader for a significant period of time.

Such stories are quite popular amongst journalistic and hyper-attentive-news-addict circles. The actual website Longreads has over 125,000 Twitter followers, and has just been acquired by Automattic. Ranaan Bar-Cohen discusses the acquisition on the blog.

According to Business Week, “a Longreads subscription costs $3 a month and gives members daily recommendations; the weekly email is free.” Longreads founder Mark Armstrong also tells Business Week that the acquisition will not impact the format for aggregation of stories by the site’s staff.

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