Brad Dickason argues speed and responsiveness are the ultimate “killer features” that ultimately made the iPhone a success at launch.
Speed in checkouts, in virtual reality, and design tools are examples Brad uses. With any product, we should keep in mind what we are trying to sell to the world. It may save people time, money, or help them solve a problem.
Very true: “Introducing friction or delay during the most important flow of your product will drive people crazy.” 🤪