Bridget Willard has published a book — How To Market Your Plugin. It gives developers a framework for marketing their WordPress plugins, with input from Chris Badgett, Anil Gupta, Devin Walker, Marc Benezekein, Adrian Tobey, and Veto Peleg. 📕
Welcome to the sixth “Week in Review” on Post Status, where I hope to offer up some of the things you may have missed in the last week or so. Unfortunately, I haven’t posted since the last week in review. Trust me, that’ll change this week. There are already a lot of posts lined up for…
Automattic launched data.blog to share internal data analysis, and as another marketing opportunity for the new TLD. Data for Breakfast will feature posts about our data stack, trends in WordPress.com usage, and whatever currently tickles our data fancy. We’re data scientists and engineers with a passion for our craft, and we’re starting this blog to share…
I found Eric Holscher thoughts on funding open source with marketing money to be insightful. Eric is involved in Read The Docs, a community supported site that hosts documentation for projects, and he relates how he is building an advertising platform that is, “ethical and open source.”
This week Alex Denning (Ellipsis) draws on Iain Poulson‘s historical, high-level plugin data at WP Trends to offer some thoughtful, somewhat contrary, but practical and grounded perspectives on the value of Active Install Data. At the WP Watercooler and elsewhere, a realization seems to be setting in that the data is not open source and not the property of the WordPress community. Like last week’s episode of Post Status Draft with Katie Keith of Barn2 Plugins, Till Krüss (Object Cache Pro, Relay) offers a lot of lessons this week about less travelled paths to success in the plugin business even as a very small company or company of one. Performance, testing, and support are key, interrelated parts of Till’s success and probably the most important ones to borrow in your own life and work if they resonate.
Meet Post Status member, Eric Karkovack!
Genesis is celebrating its tenth anniversary! 🎂 Chris Garrett, Marketing Director for StudioPress at WP Engine, briefly reflected on the global Genesis community and the ways you can get involved in it.