Chris Lema talks about the advantages of second-movers or those who enter a market late. Their customers can be serviced better, product gaps can be seen more easily, and it’s cheaper to acquire customers. 🥈
Chris describes WPForms and Ninja Forms as second-movers, both of which do very well in the WordPress space:
“When you don’t enter a market as a pioneer… you can enjoy several advantages that aren’t available to the first movers. The second mover advantage eliminates the high costs and risks of finding product market fit. The truth is that you don’t have to be first to find success.”
Chris also has a guide to choosing the right WordPress form plugin. 🦮
