Copyblogger rebrands to Rainmaker

Put this in your “good to know but not a huge deal” bucket:

In many ways, this is just a company name change, and nothing more. will continue to be an important content platform that fuels this company, as it always has been. In fact, weโ€™ve got really ambitious plans for the site that begin rolling out this fall.

And yet, the change needs to happen. Calling the company โ€œCopybloggerโ€ at this point makes about as much sense as calling it โ€œStudioPressโ€ โ€” it only tells part of the story.

When Copyblogger and StudioPress merged, Copyblogger was probably the bigger business, and definitely was the bigger brand. Renaming as Rainmaker does offer them a more generic broad-brush but recognizable brand to continue to grow from.

The new umbrella landing page is Rainmaker Digital.

Also, as a member noted, goodness they have a ton of podcasts on now: 18! Craziness — I guess they are going all in. That’s more shows than some of the largest podcast networks.