I've admired WooThemes' openness as long as I've been reading their blog. Last week, Adii Pienaar laid out exactly how WooTheme's transition to ZenDesk support has gone, including their number of tickets, response times, and more.
As a WooThemes customer (mostly WooCommerce products), I love seeing stuff like this. It makes a company feal so much more real, and because I know a CEO this open cares about customer service, I'm more likely to be forgiving even when support isn't perfect for me – even though mine has been fantastic. Kudos to Adii and WooThemes. These sorts of posts should be model behavior for our community.