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Marketing a WordPress Product Live: Session 14

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Olivia Bisset
Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass delve into their product's development and marketing strategies. They discuss the technical challenges of image management, including resizing and the potential for automated featured and open graph image placement.…
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Marketing a WordPress Product Live: Session 13

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Olivia Bisset
Transcript ↓ In this podcast episode, MIchelle Frenchette and Corey Maas discuss the plugin's features and user experience. They address user feedback, particularly issues with the onboarding process and interface design. The host demonstrates how to create a site and…

Marketing a WordPress Product Live: Session 12

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Olivia Bisset
Transcript ↓ In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer types, and…

Marketing a WordPress Product Live: Session 11

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Olivia Bisset
Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass delve into their experiences with design and technical challenges. They discuss the intricacies of using Beaver Builder for creating a 404 page, with Corey expressing frustration over camera issues…

Marketing a WordPress Product Live: Session 10

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Olivia Bisset
Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website's homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold…

How to become a founder

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Joost de Valk
I became a founder when I started Yoast. However, I did not feel like a founder until I left Yoast. If you work in the company you founded, then your job is the role you have. I was CEO and,…

Marketing a WordPress Product Live: Session 9

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Olivia Bisset
Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass explore the intricacies of managing online communities within the WordPress ecosystem. MIchelle shares insights from their involvement with a Mastermind group and moderating a Facebook group for LearnDash, emphasizing…

The startup trick doesn’t exist

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Marieke van de Rakt
It only happens once in a blue moon: You’ll tweak one single thing in your messaging, your check-out, or your email list and that change is the trick. It changes everything, skyrocketing your sales indefinitely.  A lot of startups spend…

Marketing a WordPress Product Live: Session 8

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Olivia Bisset
Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass discuss their experiences at a WordPress Rochester April Meetup. Michelle recounts giving a talk on WordPress and image optimization, focusing on audience engagement and technical challenges. Corey reflects on…

Marketing a WordPress Product Live: Session 7

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Olivia Bisset
Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences…

Marketing a WordPress Product Live: Session 6

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Olivia Bisset
Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product's appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea…

Marketing a WordPress Product Live: Session 5

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Olivia Bisset
Transcript ↓ In this podcast episode, Corey Maass and Michelle Frechette discuss plans for a future Rochester meetup presentation on images and open graph, with intentions to record and share the session on YouTube. They explore the idea of teaching…
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