Envato is embracing this shift from…

Envato is embracing this shift from theme to block / page builder with its brand new template kits category. Don’t underestimate this! Envato throwing their weight behind Elementor for an entire marketplace category helps cement Elementor as a top-tier participant in the presentation layer wars of WordPress.

I foresee significant market share adjustments for former big players in page building if Elementor keeps up this momentum β€” perhaps to the degree of making it a two-player game between Elementor and Gutenberg. Where does that leave Divi, Beaver Builder, and others?

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