Curtis McHale has some excellent advice on how to keep leads warm. He uses an example of when he needed work and was able to get booked up for a month in a matter of hours. His trick is to always be in touch with clients.
I’ve got to write 5 emails a day all the time to 5 different people? Who on earth has time for that?
How on earth am I supposed to even find something to say to 5 people a day?
I’d say that my time touching base with 5 people a day takes up about 20 minutes a day. It’s not really that much time and it helps me maintain my six-figure income a year. I’d say that about 50% of my billing is from leads that I keep warm.
That’s $50K from keeping leads warm.
Now do you think you could spare 20 minutes a day?
We can learn a lot about processes from Curtis, and this post is no exception. He automates most of that email process.