Human Made‘s latest Word on the Future newsletter discusses the rise of Content as a Service (CaaS) and asks whether this trend is going to edge WordPress and other traditional CMS platforms out of the market. CaaS “is the ability of a CMS to allow content to be created and managed in one place, and then be distributed to a variety of channels – apps, websites, social media, VR and IoT touchpoints, etc.,.. – via API.”
Create Once, Publish Everywhere (COPE) is not a new concept, but it has never been easy to do. Gartner reports 80% of marketers “will continue to struggle to seamlessly connect more than three channels of the customer journey” through to 2022. 😟
