Jason Coleman followed up a summer transparency report for Paid Memberships Pro, with another one that highlights how his price increases have gone. The answer is that they’ve gone swimmingly. No pushback and a lot of growth ahead.
The PMPro Plus launch sale from July 28th through August 8th brought in about $26,000 in sales. Further, since the PMPro Plus launch, our daily sales and revenue have been significantly higher than before. We’re now averaging about $950 per day vs $300 per day before the PMPro Plus launch. We’ve brought in $181k so far this year and are on pace to hit $239k in revenue for 2015. If the $950/day number holds, we can target $346.5k for 2016.