Launching a digital product is bound…

Launching a digital product is bound to be an overwhelming task. If you're about to ship something new,Β Lisa Gibson covers some helpful pointers: (1) formulate a plan for how you’ll take your product to your target audience; (2) define that initial target audience, and then build on that; (3) know when to launch; and (4) correctly price and test your product. There's a lot more, but those are the essentials.