Lauren Sternecky explains in some detail…

Lauren Sternecky explains in some detail how The Events Calendar team tackled recurring events and why they needed to overhaul their system. She shares this because many companies often find themselves in a similar scenario โ€” trying to fix โ€œa problem thatโ€™s been plaguing your business for months, years, or even decadesโ€”without hurting your bottom line.โ€

There are a few items that Lauren shared that can apply to small agencies or even individual freelancers. On larger teams, the challenge was โ€œallowing a subset of our team to be solely dedicated to the projectโ€ even as the company had other projects moving forward.

The focus and dedication of a small team can lead to more change than you expect. Lauren advises, โ€œDonโ€™t be afraid to start from scratchโ€ฆ which required dismantling the foundation of a system we relied on for more than a decade.โ€ ๐Ÿ‘

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