Lauren Sternecky explains in some detail how The Events Calendar team tackled recurring events and why they needed to overhaul their system. She shares this because many companies often find themselves in a similar scenario — trying to fix “a problem that’s been plaguing your business for months, years, or even decades—without hurting your bottom line.”
There are a few items that Lauren shared that can apply to small agencies or even individual freelancers. On larger teams, the challenge was “allowing a subset of our team to be solely dedicated to the project” even as the company had other projects moving forward.
The focus and dedication of a small team can lead to more change than you expect. Lauren advises, “Don’t be afraid to start from scratch… which required dismantling the foundation of a system we relied on for more than a decade.” 👍