Maddy Osman on Writing for Humans and Robots — Post Status Draft 119

In this episode of Post Draft, Post Status Editor Dan Knauss is joined by Maddy Osman. Maddy is the founder of The Blogsmith, a well-known brand in the WordPress space for quality writing that appeals to your target audience and search engines. Maddy has a new book out that can teach you some of her finely-honed skills. It’s called Writing for Humans and Robots: The New Rules of Content Style.

Writing for Humans and Robots grew out of a style guide Maddy created — first as a freelancer and then, as her team grew, a sizeable agency. In this episode you’ll learn about:

• Maddy’s business journey: how she first got into web design and WordPress — and then how freelancing led to forming an agency and writing a book.
• What it means to write for people and algorithms: developing a consistent voice for your brand in writing that’s optimized for search engines — while being empathetic and appealing to humans.
• Accessibility and AI — writing not just for machines but with them, and how that developing technology can be used best.

🔗 Mentioned in the show:

• Maddy Osmon (Twitter)
• The Blogsmith (Twitter)
• Writing for Humans and Robots (Amazon) (Media Kit)
• Dan Knauss (Twitter)
• Post Status (Twitter)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

🙏 Sponsor: A2 Hosting