In this podcast episode, host Corey Maass and Michelle Frechette engage in an in-depth brainstorming session focused on refining a logo and website for their new plugin directory. The conversation begins with a discussion about creative solutions for leveraging limited resources and transitions into a detailed exploration of logo design using Canva. Michelle and Corey experiment with different design elements, including a playful beer-themed logo, and debate the merits of various fonts and color schemes. They also touch on practical aspects like image compression and the importance of avoiding trademark issues. As they finalize their design choices and discuss strategies for gathering feedback, they highlight the iterative nature of creative projects and the value of collaboration. This episode captures the essence of merging creativity with technical considerations to build a compelling brand identity.
Top Takeaways:
- Logo Design Iteration: Michelle and Corey are working on a logo for their project. They discuss different design versions, including one with a playful beer theme that represents camaraderie and humor. They agree that the logo is a placeholder and plan to refine it further, possibly involving professional help for final tweaks.
- Feedback and Collaboration: They plan to send their current work to contacts for feedback on wording and collaboration aspects. This feedback will help them refine their approach and ensure their messaging and presentation are effective.
- Excitement and Progress: Both Corey and Michelle are enthusiastic about the progress they’ve made and the potential for further development. They recognize that while their current work is a good start, there’s room for improvement and refinement as they move forwarddeas to shape the initiative’s success.
Mentioned In The Show:
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Transcript
[00:00:01] Michelle Frechette: Hey, we’re live again, Corey.
[00:00:03] Corey Maass: Woohoo.
[00:00:04]Michelle Frechette: Woohoo. Yeah. So last week we started, we talked about a bunch of cool things that I haven’t done anything with yet because of.
[00:00:13] Corey Maass: Nor have I.
[00:00:15] Michelle Frechette: So I wondered if like if we wanted. Sorry, I’m hearing myself in my ears because I had opened, I had opened YouTube on another computer. All of a sudden I was just competing with myself. We could even do part of it today online live if you wanted to. Although I have to download my Kadence and all of those wonderful things which of course I don’t have with me right now, but I will give you a minute.
[00:00:43] Corey Maass: Well, I mean, or I’ve, I installed my beloved Beaver Builder so I could talk through it and I could click.
[00:00:51] Michelle Frechette: Yeah, let’s just, let’s just do it with Beaver Builder for now then, if you want.
[00:00:56] Corey Maass: Well, my dogs barking after a background because people are walking by. How dare they.
[00:01:04] Michelle Frechette: Seriously. And I will get my, my WS Form so we can add that.
[00:01:14] Corey Maass: Yeah, I think. Come on. Go away.Um, so we’re talking about IPAWP. I shared my screen if you want to put that up.
[00:01:33] Michelle Frechette: Yep, 1 second. I’m just not even on that screen right now as I’m pulling other things together. Okay.
[00:01:40] Corey Maass:You’ve got two hands.
[00:01:44] Michelle Frechette: I know. What was I thinking? All right. And I think I have a login for this somewhere. Right? Do I even remember though? Did I set it up? I don’t know. Let’s figure it out here in a minute.
[00:02:05] Corey Maass: But yeah, let’s see.
[00:02:10] Michelle Frechette: Get new password. Password reset. There we go.
[00:02:25] Corey Maass: Disabling comment everywhere because.
Michelle Frechette: Oh yeah.
Corey Maass: Chance breaking all the other cardinal rules where I. All plugins to add new.
[00:02:45] Michelle Frechette: It didn’t let me in because you were doing something. It’s like, oh, briefly unavailable.
[00:02:49] Corey Maass: Oh, sorry.
[00:02:50] Michelle Frechette: No, it’s okay. I was like, what?
[00:02:52] Corey Maass: But I’m, this is, this will be fun to see if we get feedback because this is, this is watching. Like I’m, I may, I mean like, like mo or the, the result being that we’re all opinionated. Right. But like I do things like I enable auto updates for all plugins and just let it rip. You know, people will.
[00:03:14] Michelle Frechette: This is where the hate mail comes in.
[00:03:16] Corey Maass: Exactly. Exactly. All right. So, okay, so I mean what we’ve got is, or the concept high level is at least right now what we want to do is invite plugin independent, if that’s what the I stands for, craft plugin developers to join.
[00:03:43] Michelle Frechette: Yes.
[00:03:44] Corey Maass: So I feel like in particular we, so I can move this to a contact us page, because I do want people to be able to send us an email. Pages, add, new.
[00:04:02] Michelle Frechette: And we can use WS Form for that because I just added it.
[00:04:05] Corey Maass: Woohoo. Homepage. Duplicate page. Contact us. Contact. Publish. Contact. Oops. Let’s go. Save. Done. Publish. Looks like nothing. Doesn’t matter, but I feel like we want a paragraph that says what we are, what we’re doing, and then a form saying, join us.
[00:04:56] Michelle Frechette: Yes.
[00:05:00] Corey Maass: IPA. I keep doing that. API independent.
[00:05:11] Michelle Frechette: I forgot what we said it could stand for. Association.
[00:05:16] Corey Maass: Association.
[00:05:17] Michelle Frechette: Amalgamate. I don’t know.
[00:05:26] Corey Maass: Yeah, I’m I’m. Associations is loaded. I like collective, but that doesn’t start with A.
[00:05:38] Michelle Frechette: I know. Agreement. My trusty dustythorasaurus.com. Let’s see what else we got. Affiliation. Alliance. Oh, alliance is good.
[00:05:53] Corey Maass: Ooh, alliance.
[00:05:55] Michelle Frechette: Yes, we like that. Okay.
[00:05:58] Corey Maass: Oh, hell yes.
[00:06:00] Michelle Frechette: I love it.
[00:06:03] Corey Maass: That’s amazing.
[00:06:05] Michelle Frechette: Mm hmm. I just created a contact us form. If you want to see how WS Form fits into Beaver Builder. I’ve never done that before.
[00:06:20] Corey Maass: All right, good enough for now. So then a sentence or two.
[00:06:29] Michelle Frechette: We can edit it later. So something basic for now.
[00:06:38] Corey Maass: I’m gonna spell this wrong.
[00:06:40] Michelle Frechette: Well, it’s not Michelle and. But it’s F-R-E. You got everything else right. There you go.
[00:06:48] Corey Maass: Are you sure you spell it right?
[00:06:51] Michelle Frechette: I’m quite certain I even pronounce it right. My father never pronounced our name correctly.
[00:06:56] Corey Maass: Freshay.
[00:06:57] Michelle Frechette: No, he said Firchef. It was F. It is French. It’s French Canadian, actually.
[00:07:03] Corey Maass: Michelle Freshay.
[00:07:05] Michelle Frechette: Frechette because it’s double T E. But he always said it like it was fer. My brothers say it that way too. It’s fresh. Like, is. Are the vegetables fresh here?
[00:07:19] Corey Maass: Exciting. She’s so exciting to me. Yeah, she’s Fre chette – chette. Excited. I just wrote your theme song. You’re welcome. Okay.
[00:07:31] Michelle Frechette: Haha! Love it.Are we putting Cory in here too? The other Cory or I just.
[00:07:34] Corey Maass: Nah.
[00:07:35] Michelle Frechette: Okay.
[00:07:37] Corey Maass: But we could do Mark if he’s still wants to be anyway. Well, we can append a directory of …
Michelle Frechette: WordPress plugins.
Corey Maass: WordPress plugins. The focus on, like, co-promoting of.
[00:08:09] Michelle Frechette: And cooperative marketing.
[00:08:23] Corey Maass: Because I bet I have it stuck in here. I do. Cool. Let’s dupe that one. Flat weight. Bold. Good enough. I know what I want anyway. All right, so let’s kill that form and then publish. Okay. And then I see WS Forms. Is there a Beaver Builder component or is it a module.
[00:09:57] Michelle Frechette: That is a good question. Let’s figure it. How would you know?
[00:09:58] Corey Maass: Or do we just use a shortcode kind of thing?
[00:10:02] Michelle Frechette: There are shortcodes, but they. But there’s I guess depends on how Beaver Builder is. But I think there is. I think there should be a way to just pull it in.
[00:10:11] Corey Maass: Let’s see. WS Form. Add now.
Michelle Frechette: Wahoo.
Corey Maass: We need a form. Which form? Don’t have one yet. Okay.
[00:10:23] Michelle Frechette: I made one. I made one. I made one. I made one.
[00:10:25] Corey Maass: What? How dare you.
[00:10:28] Michelle Frechette: I know.
[00:10:28] Corey Maass: How dare you be efficient.
[00:10:30] Michelle Frechette: Is it showing up? It’s probably not named appropriately, but there should be one. Yeah. Contact, right?
[00:10:36] Corey Maass: Sure.
[00:10:37] Michelle Frechette: Look at that! We can edit it. Like the submit button doesn’t need to be that big. We can edit all of that on the back end. But I’ve threw it together really quick.
[00:10:50] Corey Maass: Close the debug console. Yes. Okay, so, yeah, now we can go to forms and let’s edit this.
[00:10:59] Michelle Frechette: Yes. So we see the submit button at the bottom. If you click that. good name.
Corey Maass: Submit button at the bottom.
Michelle Frechette: Right there where it says, like it’s in the form where it says first name, email, phone, your inquiry.
Corey Maass: Submit.
Michelle Frechette: Yep. So click that. And then you should actually, if you click the right hand side where it says three, you can drag it smaller. So just drag it to the left.
[00:11:27] Corey Maass: Why would we do that?
[00:11:28] Michelle Frechette: To make the button smaller so it doesn’t take up the entire width of the page.
[00:11:32] Corey Maass: No, I like big buttons.
Michelle Frechette: And you cannot lie.
Corey Maass: I was hoping you, you would take it there.
[00:11:41] Michelle Frechette: Such a good form joke. I feel like I just, look, we lost, we lost a watcher when I said that. Oh, no. Sorry, viewers, you don’t like myself.
[00:11:53] Corey Maass: You need to message Mark right now and tell him your next marketing campaign, brought to you by Michelle, is I like big buttons and I cannot lie.
[00:12:03] Michelle Frechette: If you, whoever is watching right now, put a comment that you like my dad jokes in here and we’ll keep doing them.
[00:12:12] Corey Maass: All right, first name, last name. It could just be name.
[00:12:16] Michelle Frechette: Yeah, we can do whatever. I just use their built in, so.
[00:12:19] Corey Maass: Yeah, yeah, no, I absolutely. Totes.
[00:12:22] Michelle Frechette: Just make it say name instead of first name on the right hand side. There you go. Perfect. We do have somebody that likes my jokes! Thank you. Thank you. Look, I’m putting it on the screen. Proof. I do like your jokes.
Corey Maass: Love it.
Michelle Frechette: I come by them honestly. I had a dad.
[00:12:41] Corey Maass: Okay. Email, phone. We don’t need delete. Inquiry. We don’t need delete. Delete GDPR.
[00:12:52] Michelle Frechette: We definitely want the GPR. It’s just a checkbox.
[00:12:55] Corey Maass: Okay, cool. So a text area. Let’s see. URL.
[00:13:04] Michelle Frechette: An upload for their logo.
[00:13:09] Corey Maass: Well, okay, so first, I feel like. So two forms, right? One is upload your logo and like, fill out your profile and then I’ll take if, if WS Form can create a post.
Michelle Frechette: It can.
Corey Maass: From a form submission, that’ll be the second. Like we will send you a secret link.
[00:13:32] Michelle Frechette: We’d be using ACF for that. But absolutely it can.
[00:13:35] Corey Maass: Sure. Okay. So email, text would be plugin name this would be plugin URL or website.
[00:13:58] Michelle Frechette: Either way, I’m just so grateful that you didn’t call me Earl. I hate when people call them URL’s. Now you’re gonna, aren’t you?
[00:14:09] Corey Maass: Nor Jiff. Right. Um. And then I don’t. I was going to say like tell us about your plugin. But do we care? Like we, we will go do a little research. Right?
[00:14:22] Michelle Frechette: We’re going to go to their website. Yeah.
[00:14:23] Corey Maass: Yeah, we’re going to go to their website.
[00:14:25] Michelle Frechette: So I think it this, but don’t, don’t, don’t get rid of it yet. I think this is where we say that they have to agree to, you know, be part of the solution. Right. So it’s not like you just dump it here and we’re going to do all the work for you. This is not an agency that’s doing your marketing. So some kind of statement that they agree to that says, you know, this is an alliance of plugins who promise to co-market, you know, however, I don’t know how to word it at this point. We can work on that later, but let’s make sure that’s in there.
[00:14:59] Corey Maass: Okay. So as far as like essentially ascending an inquiry. Well.
[00:15:08] Michelle Frechette: Something along the lines. I understand that by joining this directory I am responsible not only for marketing myself but also for community marketing or something like that. Something that makes it real simple.
[00:15:24] Corey Maass: Right. How do we, so if I say save and close, publish just for the sake of seeing it.
Michelle Frechette: Yep.
Corey Maass: Oh shit. We don’t want checkboxes.
[00:15:36] Michelle Frechette: You can do checkboxes. You just want to go to the checkboxes. And they’re all the way on the right hand side. It says basic, advanced and checkboxes up in the top.
[00:15:44] Corey Maass: Oh, I see.
[00:15:45] Michelle Frechette: And we’re just going to delete the two we don’t want and we’re going to add the language to the one that says I understand, blah, blah, blah.
[00:15:52] Corey Maass: Got it. Label. Label.
[00:15:58] Michelle Frechette: We’re going to put it right where it says label because that’s where we want them to check. So replace checkbox one with the language.
[00:16:05] Corey Maass: Got it. Sorry, say again what you had in mind.
[00:16:11] Michelle Frechette: Something along the lines of I understand, how did I say it? I understand that by participating I bear the responsibility of co-marketing with other members something like that. Simple for now.
[00:16:41] Corey Maass: So I feel more, I feel more. Since this is an inquiry, I feel like we should have a language above this form that says if you’re interested, you know, inquire below. The actual checking of a box to agree. I feel like, again, should happen on that subsequent form where they’re actually uploading their.
[00:17:05] Michelle Frechette: Yeah, I’m gonna push back a little bit because I don’t want to be vetting companies that aren’t interested in actually, I mean, everybody, their sister could fill out the form, but I only want people who are seriously interested in co-marketing.
[00:17:18] Corey Maass: Okay.
[00:17:24] Michelle Frechette: Maybe I agree. Instead of, you know, understand that I agree that participation in this directory, alliance. Perfect two L’s. Yeah. Requires. Requires co-marketing. Perfect
[00:17:54] Corey Maass: Will require co-marketing. Require active participation. Um.
[00:18:14] Michelle Frechette: You know, we are wordsmithing.
Corey Maass: This is where I feel. Like these are all good words, but it’s like if I read this, I’d be like, I don’t understand what this means. Do you know what I mean?
[00:18:22] Michelle Frechette: Right. What I’m saying right now, though is can we just put something in as a placeholder and circle back to the actual language.
[00:18:27] Corey Maass: Yes. Or require active research and co-marketing. Yeah.
[00:18:34] Michelle Frechette: With other alliance members. Whereas I’ll leave it perfect because we can fix that as we go.
[00:18:41] Corey Maass: Since we’re doing this live. People are seeing this live, and so now it’s live. But we need this check. We need this. How do I require.
[00:18:56] Michelle Frechette: Yes, I know the answer to this. What is the answer to this? Advanced?
[00:19:02] Corey Maass: Classes restrictions, minimum check one.
[00:19:07] Michelle Frechette: Yep, there you go. And then we also want to change the title of it. It doesn’t. We don’t want it to say checkbox. Like if you go, yeah.
[00:19:16] Corey Maass: Oh, hidden. There we go.
[00:19:18] Michelle Frechette: Yep, that’s perfect. Then save and close that.
[00:19:21] Corey Maass: Agree.
[00:19:23] Michelle Frechette: And then republish. And then we can go hit review on it and see what it looks like.
[00:19:29] Corey Maass: Cool. There you go. Please provide consent. I don’t even know how I, how it says that, but that’s perfect. Oh, no, that’s GDPR. Oh, hidden. No. Whoops. Hidden is. The whole form is hidden.
[00:19:50] Michelle Frechette: Oh, we don’t want to do that.
[00:19:51] Corey Maass: Show, show. Label. Okay, so there we go.
[00:19:54] Michelle Frechette: Or you can just remove the label altogether. You can just delete that.
[00:20:01] Corey Maass: I agree. There we go. So by default, the label is hidden because it’s checkboxes anyway, so it works.
[00:20:06] Michelle Frechette: Makes sense. Okay, that’s good to know. I don’t always remember things all the way, so that’s good.
[00:20:16] Corey Maass: Customize. Don’t care. Don’t care. Text bigger. We are old. Much bigger text.
[00:20:34] Michelle Frechette: Don’t make me pull out my bifocals. I wear them anyway. But yeah.
[00:20:42] Corey Maass: Oops.
[00:20:43] Michelle Frechette: And here’s, I’m going to say something that’s going to be a little off color, but not too bad. I’m glad you wrote join us on it. I was the very first WordPress class I ever took. Talked about forms and that kind of thing and ways to get people to action. And they said that your form button should only say submit if it’s for a dominatrix website. Cracked me right up. I love that. So I’ve mentioned that more than one time over the years. Like, what action is it actually taking? Right.
[00:21:15] Corey Maass: How do, how do you feel about, um, left aligned versus. So I actually like buttons that go all the way across, but.
[00:21:25] Michelle Frechette: Then you can make it go all the way across if you want. I just think they look weird. I’m, I’m okay. I also am okay with weird. So we’re weird is fine. Yeah. That’s good.
[00:21:36] Corey Maass: So one of my, I’d say so I, I started building websites in college and I, some of the, some of, some of the first work I ever did was for an adult website back when there weren’t databases and so had to manually lay out every page with all of pictures and things.
Michelle Frechette: oh okay. Yeah.
Corey Maass: Which was interesting. Um, yeah, my, my girlfriend at the time was less than thrilled, um, with the content that I was forced to look at.
[00:22:11] Michelle Frechette: Stop looking at those pictures.
[00:22:13] Corey Maass: Right. Honey, this is what buys us beer. Um, and then, um, somehow I wish I remembered how, but I actually wound up with a, um, professional dominatrix as a client. She, and it was like my, I don’t know.
[00:22:28] Michelle Frechette: So she should have submit on her form. But with exclamation marks.
Corey Maass: But again, like, she would basically my job, the few hours of work I did for her, was she, her sending me updated photos and me updating the, you know, manually uploading photos and whatnot, which was also interesting. But talking to her on the phone, I would call and she would start speaking very harshly and I’d go, whoa, whoa, whoa, whoa. It’s Corey. And she’s like, okay, you have to tell me right away, like, make sure you cut me off because otherwise I’m going to assume that you’re a client and like, go right into my role, essentially.
Michelle Frechette: Right. Yeah.
Corey Maass: It was an interesting insight for a 19 year old, 20 year old kid into that world. I had not encountered that before. And then I moved to New York and all hell broke loose.
[00:23:27] Michelle Frechette: Exactly. That’s funny.
[00:23:31] Corey Maass: Two years later. No, a year later, I was writing theme songs for drag queens. And national.
Michelle Frechette: Life takes different turns, doesn’t it?
Corey Maass: Do you know this? I actually have, I wrote music for, or produced music for a comedian whose stage name he went by the Gay Pimp. And, and we produced music. And he produced like, music reviews or music nights and stuff like this. One of our songs actually got in True Blood.
[00:24:10] Michelle Frechette: Really?
[00:24:11] Corey Maass: So there’s like, I have a gay anthem that I produced that is in True Blood.
[00:24:16] Michelle Frechette: Yeah, that’s actually kind of cool.
[00:24:19] Corey Maass: I’m, I’m very proud of that obviously,
[00:24:20] Michelle Frechette: I would, I would be too. Absolutely.
[00:24:24] Corey Maass: Okay. So I. Yeah, let’s write some goals.
[00:24:29] Michelle Frechette: Okay.
[00:24:36] Corey Maass: Or goas, no goals. Goals for this alliance. And then a paragraph down below that says, interested in participating? Apply. Below. We manually review each plugin developer and decide if you are a good candidate, candidate for the directory, goals for the alliance. So this could, to me, this could either be a paragraph or, or a list of specific things or both.
[00:25:47] Michelle Frechette: Mm hmm.
[00:25:54] Corey Maass: As, I’m gonna riff for a minute, if you don’t mind.
[00:25:58] Michelle Frechette: No, please do. I’m listening. I’m also working on a logo while you do that, so.
[00:26:02] Corey Maass: Oh, sweet.
[00:26:04] Michelle Frechette: Multitasking, and you will love it. Just kidding. I don’t know if you love it or not.
[00:26:14] Corey Maass: I love, I love the effort.
[00:26:19] Michelle Frechette:There you go that works. I’ll take it. Swear. I think it’ll work. I kind of like it so far. Wait until you see this when I’m done with it. And it’s okay if you don’t like it. We can definitely get craftier with it later, too.
[00:28:06] Corey Maass: As independent WordPress plugin developers, getting our products noticed is extremely difficult. But by marketing together through cross promotion, I want to expand on that. We all stand to get more attention, see more traffic and more sales. Get more traffic, more attention, more traffic and more sales. And most importantly.
[00:28:30] Michelle Frechette: Revenue? Okay, why is this not doing what I want it to do? Oh, there we go. Perfect. All right. We’re so quiet. We lost everybody. It’s all good. All right.
[00:29:36] Corey Maass: Yeah. We’re not fun to listen to, but you can be reading what I’m typing and shouting at me, going, no, say this and stuff. Our first effort will be a directory of plugins that is not pay to play. It will focus on independent craft developers. Independent craft developers. And include advanced filters that address privacy concerns and, I don’t know, WordPress
[00:30:32] Michelle Frechette: And function. Yeah, like, you’d be able to search for plugins that do like forms or plugins that do that kind of thing, right?
[00:30:39] Corey Maass: Right. But specifically, it’s the, like, we, you know, plugins that don’t cross promote or don’t add admin notices.So it’s like,
[00:30:48] Michelle Frechette: oh, right, right, right, right, right, yeah.
[00:30:50] Corey Maass: That address privacy concerns and, I don’t know, best practice functions. We’ll come up with a better way to say that.
Michelle Frechette: Okay.
Corey Maass: ie, does this plugin add notices to the WordPress oops. Dashboard? These filters won’t necessarily prevent you from being listed. I’m going into too much detail, but.
Michelle Frechette: It’s okay.
Corey Maass: Directory of plugins that is not played. It’ll focus on independent craft developers and include advanced filters and include advanced filters that address privacy concern. We also hope to launch we don’t have a name for it. Week of sales during the slow summer months.
[00:32:45] Michelle Frechette: And other opportune times.
[00:32:51] Corey Maass: Oppor, opportune. Oppor tunes nice times. Goal will be for all members of the alliance to help promote. Promote this week through their own audiences, regardless of size.
[00:33:30] Michelle Frechette: Somewhere in there, I’d like it to say like this. The craft part of it is like, we’re scrappy. We’re, what’s the other word? I want, like, we have a sense of humor. We want to approach this with. Yeah, we want to approach this with sass and a good sense of humor.Yeah, I like that. Originality’s got a spelling error, but other than that, yes.
[00:34:04] Corey Maass: Look, that’s why I have Grammarly.
[00:34:06] Michelle Frechette: I know. It helps, doesn’t it?
[00:34:09] Corey Maass: And creativity.
[00:34:11] Michelle Frechette: Yep.
[00:34:12] Corey Maass: As indies, we often have more time than money. Let’s get creative
Michelle Frechette:Ttogether.
Corey Maass: Why don’t you like others a space. Got it. What do you want that to be?
[00:34:42] Michelle Frechette: Because it’s saying, for example, does this plugin, notice this is the WordPress dashboard. That’s why it wants a question.
[00:34:51] Corey Maass: Actually. So, yeah, this is not, in other words, this is actually an example. Interested in participating? Apply below. We mainly review each plugin developer and decide if you are a good candidate for the directory.
[00:35:11] Michelle Frechette: No hard feelings if you’re not though.
Corey Maass: Right.
[00:35:20] Corey Maass: Definitely not centered. Ew. Ew, David.
[00:35:24] Michelle Frechette: How did it end up centered? Oh, the only thing worse. No, I would say centered is worse than full justification, but full justification right up there behind it.
[00:35:38] Corey Maass: Yeah, agreed. Okay, what happens if you fill out the form?
[00:36:58] Michelle Frechette: It should go to wherever the um, I can’t think of words right now. The email address that’s on the settings, the admin email address.
[00:37:16] Corey Maass: Oh, there’s submissions. And then do I get an email? Let’s see. Yep, I got an email.
[00:37:29] Michelle Frechette: Perfect. I like that.
[00:37:37] Corey Maass: I want to do, where do you edit submissions? That’s cool. Where do you edit? Like, success.
[00:37:51] Michelle Frechette: What do you mean?
[00:37:53] Corey Maass: So when I filled this out, it says, thank you for your inquiry, which is not what.
[00:37:58] Michelle Frechette: Oh, yes. Okay, so go back to the forms, and then in the top, you see the little. It looks like a lightning bolt.
[00:38:06] Corey Maass: Zap.
[00:38:06] Michelle Frechette: Yes, that is the one. So click show message. Click the gear next to show message, and that’s where you’ll fix it. I like knowing something that you don’t know. You’d have found it eventually, but I knew how to get there faster than you this time, which, I mean, I’m going to take that as a little victory here. All right, now let me go back to the site. Why is it making me log in again?
[00:38:43] Corey Maass: Cool.
[00:38:44] Michelle Frechette: I’m probably already logged in somewhere else. I must have multiple tabs open because that is exactly how I roll. All right.
[00:38:58] Corey Maass: I’m ready for a logo.
[00:39:02] Michelle Frechette: I just put it in the media library. So there. And if we don’t like it, we can fix it later. But we have a placeholder for right now. You don’t like it.
[00:39:12] Corey Maass: Where is the reference to beer?
[00:39:15] Michelle Frechette: I know there isn’t one yet. It’s a reference to an alliance.
[00:39:19] Corey Maass: No, I like.I like it.
[00:39:22] Michelle Frechette: It definitely shouldn’t stay there forever, but, like, can we put it into the placeholder just to see what it looks like?
[00:39:27] Corey Maass: Of course.
[00:39:28] Michelle Frechette: I mean, I made it in ten minutes on Canva, so it should definitely have a little more attention than that. But I. I added the W’s. I added the WordPresses.
[00:39:38] Corey Maass: Yes, you did. Do you have Canva supreme or whatever?
Michelle Frechette: I do
Corey Maass: Do you pay for Canva.
[00:39:49] Michelle Frechette: I do.
[00:39:50] Corey Maass: Does it. Can you send me a version with transparent background?
[00:39:56] Michelle Frechette: I can. Give me just a moment and download and say transparent background. Download.I’m sending it to you in Slack.
[00:40:14] Corey Maass: Cool. Oh, you already uploaded it. Cheeky.
[00:40:23] Michelle Frechette: I did? I didn’t have. I said I added it to the media library.
Corey Maass: Oh, oh, oh.
Michellce Frechete: I just. I’m opening all the wrong tabs. I have 5 million tabs open, and I can’t find them. There we are. The wrong place. I can upload that. The blank png as well. Hold on.
[00:40:43] Corey Maass: Let me crop it first.
[00:40:45] Michelle Frechette: Okay. I’ll let you take over.
[00:40:48] Corey Maass: That still does not have a transparent background.
[00:40:51] Michelle Frechette: The one I just sent you does.
[00:40:54] Corey Maass: Correct. Oh, there. Sorry. It did not. It didn’t work right now. Oh, there it goes. Okay
MIchelle Frechette: Got it?
Corey Maass: Word up. Transparent save. Did you compress your images, young lady?
[00:41:16] Michelle Frechette: Of course not.
[00:41:17] Corey Maass: You converted them.
[00:41:18] Michelle Frechette: No, I did not. I was doing it fast.
[00:41:22] Corey Maass: Tisk tisk.
[00:41:23] Michelle Frechette: I know. You could yell. It’s okay.
[00:41:32] Corey Maass: Black global tech Internet company logo.
[00:41:37] Michelle Frechette: I changed the name except for the most recent one. I forgot to.
[00:41:40] Corey Maass: I love it.
[00:41:41] Michelle Frechette: It’s not the perfect logo. It’s a placeholder.
[00:41:45] Corey Maass: I’m with you. No worries. There we go.
[00:41:55] Michelle Frechette: I just got a text message of a friend saying that she’s thinking of me today as when I was married, this was my anniversary date.
[00:42:05] Corey Maass: Oh.
[00:42:07] Michelle Frechette: And it would have been 19 years this year.
[00:42:11] Corey Maass: Wow.
[00:42:12] Michelle Frechette: And I am blissfully no longer married. It’s a good thing.
[00:42:23] Corey Maass: Well, but nice of her to be thinking of you.
[00:42:25] Michelle Frechette: Absolutely. She is one of my best friends from way back when. She also feels bad because she’s also the one that introduced me to him. So there’s that.
Corey Maass: Haha!
Michelle Frechette: Haha! She’s like, I’m sorry. I’m like, no, I grew through it. It’s a good thing.
[00:42:40] Corey Maass: Right. Exactly. By the way, I forgive you. Why does it not look? What are you doing, dude?
[00:42:52] Michelle Frechette: I mean, we could do a beer sign with WordPress bubbles at the top.
[00:42:58] Corey Maass: I don’t know why this is. Did I upload the wrong one or did it not save as. Oh, yeah, I uploaded the wrong one. Cool. The problem, I freely admit, one of the problems with compressing images, at least the way I do it, where you. I upload it to a site and then redownload it, is you end up with ten version and also, like, rapid iteration of, like, what we’re doing here, you know?
Michelle Frechette: Yeah.
Corey Maass: I tweaked it slightly. Here’s version six. I tweaked it, tweaked it slightly. Here’s version seven. Here’s the compressed version of each one of those, you know, and then you end up with ten. I like how. I like how evil that looks. That looks like the Death Star or something.
[00:43:48] Michelle Frechette: Kind of made me think of that too. I just typed in alliance logo tech. Alliance logo. And that was one of the ones that, like, suggested. And I thought, well, I gotta add the W’s there. They’re not even sized.
[00:43:59] Corey Maass: Right?
[00:43:59] Michelle Frechette: So we definitely won’t be keeping this as the final product unless we just like, that’s a little cheeky. I mean, it’s up to. Oh. As we delete them. Perfect. Okay. It’s all good.
[00:44:10] Corey Maass: Well, I. Yeah, I uploaded the wrong version, so I need.
[00:44:14] Michelle Frechette: Gotcha, gotcha, gotcha.
[00:44:23] Corey Maass: IPA WP and to do compress, can we confirm this is the right version? Yes, it is. Trimmed and transparent. Download library. There we go. Come on. Stop clicking things. URL link to the homepage. Done. Publish. And voila.
[00:45:50] Michelle Frechette: Voila.
[00:46:02] Corey Maass: Love it.
[00:46:05] Michelle Frechette: I mean, you might like the other one I’m working on better.
Corey Maass: Haha!
Michelle Frechette: You wanted beer, you’re gonna get beer.
[00:46:19] Corey Maass: The irony is I don’t even drink IPAs.
[00:46:25] Michelle Frechette: We’re more bourbon people, aren’t we?
[00:46:27] Corey Maass: It’s true. A lot of mezcal lately, too.
[00:46:31] Michelle Frechette: I don’t know that I’ve ever had it.
[00:46:34] Corey Maass: It’s smoky. A lot of it’s like. It’s. It’s basically, well, oversimplifying, but it’s smoky Tequila.
[00:46:43] Michelle Frechette: Okay. Gotcha.
[00:46:44] Corey Maass: So, enjoying it in my own version of a mezcal negroni. I’m a cocktail nerd.
[00:46:54] Michelle Frechette: Yes, you are. That’s okay. That’s why we love you.It’s one of the reasons. It’s not the only reason. Okay, what did I just do? So why does everything have to be always in all caps? It’s never a good thing. Well, not never. Sometimes not a good thing. Independent plugin. Are you still there?
[00:47:39] Corey Maass: I am here.
[00:47:40] Michelle Frechette: Okay. I’m not on that screen, so I can’t see anything.
[00:47:43] Corey Maass: Yes.
[00:47:45] Michelle Frechette: Like, I hope you’re still there.
[00:47:47] Corey Maass: If I’m. If I go away, I’ll let you know.
[00:47:49] Michelle Frechette: Okay. That would be good. Let’s just make this all right. And I’m so afraid to show you this now. It’s black. It’s on black. And the colors can all be changed, of course, but.
Corey Maass: Hit me.
MIchelle Frechette: Hold on. I’m gonna send it to you. Do you want me to send it to you? Upload it, or send it to you in Slack?
[00:48:17] Corey Maass: Send it to me in Slack.
[00:48:18] Michelle Frechette: All right.
[00:48:19] Corey Maass: So I can. Because I want to.
[00:48:21] Michelle Frechette: You want to laugh and play with it?
[00:48:23] Corey Maass: Well, I’ll. You know, I’ll make sure it’s transparent or whatever we need, and I’ll compress it. That type of thing.
[00:48:29] Michelle Frechette: Totally have to reverse the colors.
[00:48:31] Corey Maass: Oh, I’m excited. Hahaha!
[00:48:36] Michelle Frechette: Better?
[00:48:37] Corey Maass: My. My only issue is we have to be careful about WP Tavern.
[00:48:43] Michelle Frechette: I. Oh, I know, but there’s this very different than that.
[00:48:45] Corey Maass: I think, for the sake of anybody watching. Oops. Oh, come on.
[00:48:49] Michelle Frechette: WP Tavern is much different than this.
[00:48:55] Corey Maass: Copy image. How do I get this in here?
[00:48:58] Michelle Frechette: There’s is literally just a simple line drawing.
[00:49:01] Corey Maass: That’s true. That’s true.
[00:49:04] Michelle Frechette: I can. I can add you to my.
[00:49:05] Corey Maass: There we go. Nope, that’s the wrong one. Where’d it go?
[00:49:12] Michelle Frechette: Let’s see. How do I do that again?
[00:49:17] Corey Maass: The heck?
[00:49:18] Michelle Frechette: I don’t want to add account.
[00:49:21] Corey Maass: Brown. There we go. So, for anybody watching this, this is the ridiculousness that Michelle is proposing. It’s cute, though. Well. And what I really like, I mean, being sarcasm aside, I don’t love the font, but.
Michelle Frechette: Yeah, I don’t either.
Corey Maass: But the cool, like, cheersing of the mugs. And it implies, like, there have to be two people holding the mugs. Right. And so it actually implies camaraderie, you know, good times, humor, and. And whatnot. Like, there’s actually a. The metaphor actually kind of works, and. And the. I realize that this is clip art, but the. The swoops in the glasses make W’s.
[00:50:13] Michelle Frechette: Not bad. Right?
[00:50:15] Corey Maass: There’s. There’s some ridiculous depth to this, so their’s just looks like that.
[00:50:30] Michelle Frechette: Hold on. I’m not on your screen. Let me look again.
[00:50:32] Corey Maass: That’s fine. I’m just. I’m looking at the WP tavern logo.
[00:50:35] Michelle Frechette: Yeah. Very much different.
[00:50:37] Corey Maass: I thought it was more of a, like, frothy mug. I mean, like, that’s literally what it is. But I thought their. Their logo was.
[00:50:44] Michelle Frechette: There was more to it, and there just isn’t, though. Right? I am Slacking you right now.
[00:51:00] Corey Maass: Craft beer, WordPress themes. This is funny.
[00:51:03] Michelle Frechette: That is my login. If you want to log in and use my Canva. I just sent it to you in Slack.
[00:51:07] Corey Maass: Thank you.
[00:51:09] Michelle Frechette: So you can play with that logo if you want without having to go very far with it.
[00:51:15] Corey Maass: But I like it.
[00:51:18] Michelle Frechette: I don’t hate it. And we just have to reverse the colors so it’s black on white instead of white on black. And then also change the font. I’m even. Okay taking out. Maybe taking out the ribbon so it’s less busy. That could be a choice.
[00:51:38] Corey Maass: I don’t. Yeah, I don’t. I don’t know that we need that.
[00:51:45] Michelle Frechette: Agreed. The nice thing about canva is, you know, you can just make multiple iterations by hitting copy without, you know, changing everything. Let me see.
[00:51:54] Corey Maass: Exactly. Right.
[00:51:55] Michelle Frechette: If I change these colors, change that to white and change this to black. Yeah. And then this one, too.
[00:52:06] Corey Maass: I’m gonna go with a black and white theme for the moment.
[00:52:14] Michelle Frechette: Then make this black. I don’t think I can get rid of the. Nope. The banners part of the design there, so I don’t think we can do that separately without finding something else. But what I definitely want to change. Want to change that font. I do not like that font at all.
[00:52:38] Corey Maass: Well, and we can, you know, that’s the sort of thing of.
[00:52:42] Michelle Frechette: Oh, yeah.
[00:52:43] Corey Maass:I know Canva lets us download it as vector, but we can get on Fiverr and have somebody emulate it and make the tweaks we need kind of thing.
[00:52:51] Michelle Frechette: Oh, sure. Oh, sure. Oh, sure. As soon as I said it, I was like, I sound like I’m from Minnesota. Oh, sure. Yeah. Finding things like fonts and things is the hardest part, always.
[00:53:10] Corey Maass: Yeah. Productive hour. We’re at an hour.
[00:53:14] Michelle Frechette: Yeah.
[00:53:15] Corey Maass: Let’s wrap for the day. I feel like already we can at least send this to people and get the ball rolling.
[00:53:24] Michelle Frechette: Is it possible to put a little things on there that’s, like, with an arrow? New logo coming soon. This site is still under construction kind of thing, but I agree.
[00:53:36] Corey Maass: Okay.
[00:53:36] Michelle Frechette: Get some people who might be.
[00:53:40] Corey Maass: Well clearly we need. Instruction. Animated Gif. We need the little dude. Sorry, under construction. Give me eight bit. Yes.
[00:53:50] Michelle Frechette: Oh, I love it.
[00:53:52] Corey Maass: Oh, where’d it go? Where’d it go?
[00:53:54] Michelle Frechette: I don’t know. Now you have to type in a logo.
[00:53:56] Corey Maass: There we go.
[00:53:58] Michelle Frechette: Perfect.
[00:54:02] Corey Maass: Embed. Responsive gifs. I’m interested in what that actually means. Copy image. Do you really need me to put this on our website?
[00:54:18] Michelle Frechette: I do not. Unless you want to. It’s all good. It works for me the way it is.
[00:54:25] Corey Maass: Yeah.
[00:54:26] Michelle Frechette: Awesome. We’ll get in there and play with it some more. Yeah, I like it.
[00:54:31] Corey Maass: Yeah. I mean, at this point, it’s. It works and it’s iterable. So let’s run with it.
[00:54:38] Michelle Frechette: Sounds good to me.
[00:54:39] Corey Maass: Cool. I’m excited.
[00:54:41] Michelle Frechette: Me too. Awesome. All right, well, have a good rest of your day, and let’s send this out to some of those people we talked about in our little lists and see what people think.
[00:54:51] Corey Maass: Yeah. And also, I think let’s, since it’s the first round, like the folks we send it to say, how is this wording nature
Michelle Frechette: Oh yeah for sure.
Corey Maass: Of collaboration? Like, could this be worded better? What points are we missing? Yeah, exactly. Cool.
[00:55:07] Michelle Frechette: Love it.
[00:55:09] Corey Maass: Have a good night. I’ll talk soon. You too.
[00:55:11] Michelle Frechette: All right, take care. Bye bye.
[00:55:12] Corey Maass: Bye.
