Marketing a WordPress Product Live: Session 18

Transcript ↓

In this episode, Michelle Frechette and Corey Maass dive into a whirlwind of creative brainstorming for OMGIMG’s latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved characters to inventive ways to offer value to potential customers. Listen in as they discuss how to craft compelling advertisements, balance creativity with professionalism, and explore innovative approaches like free trials and fun, interactive elements. Whether you’re a marketer looking for inspiration or just enjoy a good brainstorming session, this episode is packed with actionable insights and a touch of humor.

Top Takeaways:

• Creative Advertising Concepts: Michelle and Corey brainstorm various creative approaches for OMGIMG’s advertisements, including playful scenarios with iconic landmarks and fictional characters. They explore the idea of using humorous or memorable references to make their ads stand out, such as incorporating Wizard of Oz themes or classic Halloween elements.
• Engaging with AI Tools: Corey highlights the potential of AI to generate creative content and ideas. They consider using AI for tasks like creating random character scenarios and generating unique images for websites based on specific data points.
• Providing Value and Building Relationships: Michelle emphasizes the importance of presenting constructive feedback positively. They discuss offering free trials or samples, like generating initial images for a website for free, as a way to provide value and build rapport with potential customers.
• Integrating Fun and Professionalism: The discussion underscores the importance of balancing creativity with professionalism. Michelle and Corey aim to craft ads that are both engaging and respectful, ensuring they effectively communicate the benefits of OMGIMG’s services while avoiding negative or potentially problematic messaging.

Mentioned In The Show:

• Ben LayerWP
• WS Forms
• Stellar WP 
• Yoast 
• Siren Affiliates
• GiveWP
• Hype Edit
• Church Plugins 
• Dense Discovery 
• The WP Minute 
• Post Status 

🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

Transcript

[00:00:02] Michelle Frechette: Hey, Corey.

[00:00:04] Corey Maass: Hello. Hello. Hello. 

[00:00:06] Michelle Frechette: How are you?

[00:00:08] Corey Maass: I am good. I am clicking on all the things. So I am distracted, but I am good.

[00:00:13] Michelle Frechette: I’ve been clicking on all the things too today. So I was like, wait, did I tweet this? Wait, did I put it? Where did I. I think I got it. Yeah, here we are. And then I almost forgot to give you the link to, like, join me. It’s like, oh, I missed that one important detail. So it’s good to see you. So over the last couple of weeks, we’ve had this, like, crazy harebrained idea that seems to have gotten wings and been a little less harebrained than we thought.

[00:00:38] Corey Maass: Yes. Yeah. People. People like the idea.

[00:00:42] Michelle Frechette: Yeah. Really do.

[00:00:43] Corey Maass: Now we have to do something.

[00:00:45] Michelle Frechette: We do. Which I think we’re going to talk about some of that today, right?

[00:00:50] Corey Maass: Yes. Yeah. Let’s start with that. So I’m looking for my thread with you with the notes scrolling up. Yeah. So IPAWP Independent Plugin Alliance. I love you, but we need a new logo.

[00:01:11] Michelle Frechette: Oh, we totally need a new logo. I even said that on This Week In WordPress on Monday morning. I was like, I don’t remember. Who was it that said, it kind of sounds like IPA. Like the beer. I’m like, yes, exactly.

[00:01:26] Corey Maass: Nathan or somebody.

[00:01:28] Michelle Frechette: That’s right. Yes. And so. And I did mention them, like, we will be getting a new logo. I built that one live in like two minutes. So, yeah, a little more interesting.

[00:01:38] Corey Maass: Some something than nothing. I’m now, of course, looking up logo generator. So we’ll have to try something.

[00:01:47] Michelle Frechette: Yeah.

[00:01:48] Corey Maass: And. Or so I. We’ve had, I don’t know, close to 20 submissions or requests to join. I have a meeting with. So we need to. We’ve started working on essentially the form for plugin developers or. Developers. Product developers. We should say.

Michelle Frechette: Product owners.

Corey Maass: Product owners to maintain their own profile. And so we want to fill that with flags. So essentially saying, like, does your plug in phone home? Does your plugin, you know, is it premium? Is it freemium? Is it free? Is it like, basically 101 filters which we can add to as we go along. But I feel like we want some key core group initially. So then to me, the next step is we invite, like, we need to look at those 20. We need to invite them to fill out the form with the caveat that, like, still nothing is going to actually happen yet, but, like, basically start filling up the database with good data about your product. And then you had a conversation with somebody who. I know. Shocking, right? You had a conversation. 

[00:03:21] Michelle Frechette: I wonder where the rest of that sentence is going, because I don’t know what you’re talking about yet.

[00:03:24] Corey Maass: Somebody got in touch, an independent product owner got in touch saying that they have a plugin that might work for the filtering aspect of the directory. 

Michelle Frechette: Oh yes. Ross. Yes. 

Corey Maass: So we have a meeting. And I was like, oh, duh, like, we should be using all products or primary, as many products from independent plugin owners as we can, product owners as we can in the spirit of this. So if anybody wants to own any of these things, you know, I don’t think there’s a independent page builder, and we’re not Gutenberg people, so, not that, but like, we’re using WS Forms, which is fantastic. And anyway, so looking we will be looking for. To me now, the vision. I have the vision of, you know, anytime we have a need, looking for an independent plugin. Independent product.

[00:04:30] Michelle Frechette: Well, we call it the Independent Plugin Alliance, but maybe it should be the Independent Product Alliance.

[00:04:34] Corey Maass: That’s kind of what I’m thinking.

[00:04:35] Michelle Frechette: Yeah, yeah, I think. And we’re early enough that we can rebrand. If WooCommerce could go from WooCommerce to Woo, back to WooCommerce in our second week of iteration, I think we can rebrand from plugin to product, for sure.

[00:04:49] Corey Maass: Pivot. We’re going to pivot.

[00:04:51] Michelle Frechette: Pivot.

[00:04:52] Corey Maass: Become a completely different thing.

[00:04:54] Michelle Frechette: Um, ever since Friends, that word will never mean the same pivot.

[00:04:58] Corey Maass: I know, right, right. Um, yeah, we just picture. So, yeah, we should just have a. Our logo should just be a couch.

[00:05:05] Michelle Frechette: Um, but the beer on the end.

[00:05:09] Corey Maass: Nice, spilling. Um, but yeah, so, yeah, try thinking about, uh, so the first thing we’re, we’re going to do is a directory. I still think that that’s, you know, even if it just functions as a listing of our members, you know, that’s. It’s a lovely thing to have. And it’s also kind of. I like the idea of there being some, there being some friction. So that, because it’s interesting coincidence. Ben LairWP. So he runs a directory that is paid, um, and does various promos and things. And he was talking, he was tweeting this afternoon, my time. Um, excuse me, uh, a bit of a rant, but perfectly acceptable. Talking about how there is so much solicitation, like so much I don’t know how to capitalism, which is fine, but like, I, I think my, my takeaway of his tone was like, there’s so much that that’s all anybody will talk about. And how it’s like he, he signed up for somebody’s affiliate program. And, and then he sent them his, and they were like, no thanks. And he’s like, what? Like, yeah, why wouldn’t you? And so anyway, and, you know, nothing, nothing is free and nothing is is for the right spirit. And, like, we’re doing this for selfish reasons. We wouldn’t. Like, you run a number of programs and products for altruistic reasons. I mean, but good for the sake of the world. Like, I, this, I see good, but I, like, I don’t think I would have gotten involved if I didn’t see value in marketing my own product as being part of it.

[00:07:05] Michelle Frechette: Right. But the, the, the altruistic part of it is that we’re not charging a fee to join. We’re not asking for a percentage of your profits. We’re literally trying to be mutually beneficial to one another. As, and I don’t mean one another. You and I, one another, all of the different products. I mean, we are absolutely kind to each other. But aside from that, the idea that, you know, WS Form and OMGIMG, I did a little experiment today with it, actually. The idea of how you can get involved and do a little bit of co-marketing, if you will. Even just throwing a couple dad jokes out there. Right? Where from OMGIMG, I tweeted out something. It’s just a silly pun about.

[00:07:50] Corey Maass: It was beautiful. Don’t belittle it.

[00:07:52] Michelle Frechette: I can’t remember exactly what I wrote. Let me find it. Yeah. Wherever it was, here it was.

[00:07:58] Corey Maass: But in this, in the spirit of the WP pool party, I love the idea of the game. Go ahead. You found it.

[00:08:07] Michelle Frechette: Yep. So, hey, WS Forms, this is from OMGIMG’s Twitter account. Hey, WS Form. Just like a farmer, you’re outstanding in your fields. See what we did there? And I didn’t, you know, we just kind of waited for him to see it. I did text him and go, you should maybe check your twitter. And so he said, thanks a bushel OMGIMG, we’re just trying to keep the bugs out of the code and the forms growing strong. Hashtag farm to form pretty good. And then I just, I mean.

Corey Maass: Yyyyoooo.

Michelle Frechette: OMGIMG replied with a funny gif. So that was fun. And I actually did it. And I don’t know, you saw this one, too. So I also primed the pump a little bit over at Stellar WP, where I tagged Yoast in a silly joke and said, why are babies the greatest of all time at SEO? Because they’re so good at crawling. Ha ha. Ha. You know, so just a little. Having a little fun with it and kind of seeing what that might look like at a grander scale when we have 19 products kind of bantering around on the Internet and calling each other, tagging each other, not calling. I was gonna say calling each other out, but calling to one another in a positive way and a fun way through social media. So I thought that was kind of fun.

[00:09:26] Corey Maass: Love it. I love it. Yeah. And that inspired. So it’s like we’re running with right now. Right now, the two ideas being the directory and then, so, broadly speaking, comarketing, co promotion, cohabitation, collaboration, cooperation. 

Michelle Frechette: All the cos.

Corey Maass: All the things. Yeah, well, and so I was talking to my Mastermind Group today, and they were like, they kept using the word community, and I’m like, there’s something. There’s something in that, too, for sure. Like, I definitely want to do. I will like. So one of the ideas that I think sparked this, I love that most of this is recorded, because someday we’ll actually be able to go look, go back and look at it. Some of the conversations have been offline. I think. Unfortunately, the very first combo is pretty much offline.

[00:10:21] Michelle Frechette: Yeah, that’s true. But maybe, maybe that is fortunate, though. I mean, sometimes we get a little silly in our iterations. It’s all good.

[00:10:29] Corey Maass: But the, the WP pool party and, and you had said the not operator, but some, some. Something like the. And the one you said Monday I thought was so great, like, the simplest version of, like, OMG types. Like, I splash water on WS Forms, hashtag WP pool party, and WS Forms tweets. I splash water on Siren Affiliates, hashtag WP pool party, and, like, literally just a chain, right, the, the chain letter or the whatever, you know, and. Right, and we, and then, and then you doing the dad jokes, I’m like, this is amazing. Like, we could even, you know, we could even generate the dad jokes with AI if there’s ones we can’t fill in. And so, because what I’m thinking about, right, is I really, I like the idea of everybody participating, but we can expect everybody to participate, but it’s like, even if we did the work, you know, that it was just like, we give AI, you know, the 20 plugins that we have so far, and we’re like, write a dad joke for each one of these, given the keywords that they are, and then we send those to everybody, and we say, you know, here’s, here’s the person in front of you. They’re going to tweet at you now. Turn around and tweet the joke we’ve given you. I mean, it can’t be simpler. But creating these.

[00:12:04] Corey Maass: What did. I actually had to go look this up. I was so sad. The link from the nineties. Oh, my God.

[00:12:15] Michelle Frechette: I. Yeah, I don’t know.

[00:12:19] Corey Maass: Webring, like, in the nineties.

[00:12:23] Michelle Frechette: Oh, yeah, the old webbering stuff. I remember that stuff.

[00:12:24] Corey Maass: So for those of you who are younger than Michelle and I, in the nineties, when you had a website, first of all, you put a little animated gif in the footer, and every time that Gif loaded, it actually stored. That’s how you did analytics. And analytics were public. You had page views based on, and you could hit refresh and just get more page views.

[00:12:49] Michelle Frechette: Watch your counter climb.

[00:12:51] Corey Maass: But there were these things that were organized. There must have been a central location for them. But, like, I would link to WS Forms, WS Forms would link to Siren. Siren would link to us. Right. And in the footer, you could say, like, you could essentially scroll left or right to go around this webring of a cooperative of. Of other websites. And so you would go and join. There are websites that you would say, like, I’m part. I’m, you know, we are a WordPress plugin that does images, and then they would give you links to different webrings that were relevant to those things. And you’d stick it in your footer. And people, presumably. I know I did at least a little. Like, you’d click sideways, essentially. It was like another way of, um, using, like, stumbleupon or something like that to, like, find other websites. Right. Because search engines weren’t so relevant or prevalent.

[00:13:49] Michelle Frechette: Yeah.

[00:13:51] Corey Maass: So anything we can do in that spirit that sends people sideways. So I think that’s a neat. I’m, I’m rambling here, but, like, I’m solidifying the, the wording and the imagery or the, the metaphors for myself of, you know, how do we send people to other people? How do plugins send people to other plugins within our alliance?

[00:14:14] Michelle Frechette: Because it’s not an easy thing to think about. Right. First of all, we’re all focused on growing our own product, so it’s not, it doesn’t feel natural to lean into other people’s products to help you sell yours when it’s not like bundling with them or like, buy this, get that, or those kinds of things. So it’s more like, you know, to lead into another  co word. It’s like a cooperative. It’s like a cooperative of independent products, web products, WordPress products that can help each other sustain and grow by saying, hey, I’m a part of this bigger thing, and you like what I do, you should check out this other one, too, because they’re doing pretty good work also. And so it’s like the onus is really just on the mention. And if we could have fun with it at the same time, like, hey, that’s, you know, win win at that point, if you can tell a silly dad joke and make people go, oh, kind of thing, or, I can’t remember, was I talking last week about the GiveWP and how I kind of call it IKEA hacked there when I was working just under Give. So one of the things you can do is they have an add on called Tributes. And so, like, if I was to give money to a church, for example, I could give it in tribute to somebody who’s passed away. Memory of somebody who’s passed away contribute to that kind of thing. Right. And one of the features that is in there is it would automatically generate an email to a recipient if you wanted it to. So let’s say I gave in honor of my grandmother. I could send my mother an email saying that Michelle has given a gift of x number of dollars in honor of, you know, Edith, only I figured out a way that you could just use it as e-cards. And so, like, instead of having it, you know, I could use it as an e-card and, and pay $5 or whatever it was as a donation to send an e-card to somebody else. And so that was a fun way to do it. And then I said, what if you take it a step further? And now we, you know, and this followed the ice bucket challenge. Remember, everybody was challenging everybody else to do things, is I could give $25 and tag somebody else instead of giving it in tribute to somebody. And it sends them, it sends that email, that e-card with an image and all to somebody else. And now it’s a snowball fight or it’s a water balloon fight. And now I’ve snowballed. I’ve snowballed you. You get an email that says, Michelle has sent you a snowball, and now if you want to continue, you will give a donation and send a snowball on to the next person. And so all of that was in the back of my mind. We started talking about cooperatively doing these kinds of things where you can tag other people socially.

[00:17:06] Corey Maass: They do that in towns here where they will put 100 signs in your front yard, usually for the local basketball team. Or whatever.

[00:17:18] Michelle Frechette: I’ve been flamingoed.

[00:17:20] Corey Maass: Is that what it’s called?

[00:17:22] Michelle Frechette: I’ve been flamingoed.

[00:17:22] Corey Maass: Flamingos.

[00:17:23] Michelle Frechette: I. Yes. Once upon a time, I walked, I came home from work and there were a hundred plastic flamingos in my front yard as our youth group was doing a fundraiser. And if I wanted to have them removed, I could pay like $10 to remove them, or I could inflict them upon somebody else for $20. This was a while ago, so ten and $20. was a lot of money back then, but still. Yes, same idea.

[00:17:47] Corey Maass: Right.

[00:17:48] Michelle Frechette: Only digital instead of in person.

[00:17:50] Corey Maass: Right. And so, yeah, like, I feel like we’ve, I really like the. We’ll have to come up with a name with for it, but the, like, I splash you, you splash somebody kind of thing.

MIchelle Frechette: Pool party.

Corey Maass: Pool party, dad, you know, dad jokes. And then, like, we, we keep coming up with these other good examples and we need to figure out how to do it in public. Organize it. It’s like, like we’ve talked about newsletters, so, I mean, regard. And this is, I think what we want to emphasize is, like, we, we might have 50 people and, you know, Anti-spam might have 500 people. It doesn’t matter. I send a newsletter that mentions Anti-spam. Anti-spam sends a newsletter that mentions me, you know, in good, in good spirit kind of thing, and, and we all benefit. Right. But I, today I came up anyway. My point was, is that we were coming up with these great ideas. Flamingoing. We need to figure out how to do a digital version. We need to figure out how to organize the digital version. And then also, like, the incentives should be obvious, but there’s got to be some little bit of accountability. And so my thought was, like, there’s services, like, there’s, what’s it called? Hype. Hype Edit or something for, for music. So on, on Soundcloud, you can give away a free track or give away a track for free, a song for free as an artist. But it, it puts up this roadblock that says first you need to, like, tweet. You know, there, there’s a checkbox of.

Michelle Frechette: Do all the things. Yeah.

Corey Maass: Do all the things. Right. And, and we love or we hate them and sometimes they’re worth it and sometimes they’re not and stuff like that. The truth is that most of them aren’t actually verifiable. Like, you click, it opens up Twitter, you might or might not actually send the tweet. When you come back to the page, it has checked off that you did that thing. And so it’s and again, some of them are verifiable, some are not. But if we create a very simple version of that, because I don’t want to become a developer for IPA WP, but, but I am a very good, fast developer. So if we can figure out how to normalize some of these things or like the pool party concept, if we use it over and over again with different content, then essentially we could email every member because they’re all going to have a profile on IPA to maintain their plugin profile. But so in their admin, if it’s like, okay, this week’s  pool party challenge is, you know, here are, here’s a dad joke for every plugin, you know, how many will you send out? The person who sends out the most, you know, please be honest. Gets, you know, gets to be featured on, in the directory for a day. Like, we don’t want to let anybody pay, but if you’re the one that promotes everybody else the most, like in that kind of spirit, then you, then you get promoted, right? And, and there’ll be some dishonesty and there’ll be some, you know, like there’s gonna be ties and things like that. And it’s like, if we can emphasize that it’s all in the, the right, in good spirit, you know, or if there’s a tie, then we’ll do you, then we’ll, we’ll feature you the next day, like, you know, people are gonna cave. And that’s what I’m trying to anticipate. Right. Because it’s just the world we live in.

[00:21:51] Michelle Frechette: But even at its simplest form, we could have Google Spreadsheets, one for every month. And we have, and we just, you know, the left column stays the same, a column stays the same, b column rotates so that you’re, you’re assigned a different partner every month and you are comarketing each other that month. And if it’s, if this month is, is dad jokes, we have another column for that. And then there’s a column that says, post your link here, post your newsletter here so that we just have the accountability in a very simple, very, what’s the analog, almost analog format, right. So nothing’s being automated at all.

[00:22:34] Corey Maass: But manual, custom, non scalable, dot, dot, dot.

[00:22:38] Michelle Frechette: Yeah. But just the accountability. 

Corey Maass: You  just sparked an idea. 

Michelle Frechette: Oh, I love when I spark ideas. That’s something that’s just like super easy and super, just the accountability. Throw this up here, too. So if you are listening and you do have an independent product like a plugin theme or what have you for WordPress and you’re interested in learning a little bit more or maybe even joining us, go to ipawp.com. I cannot believe we got a five letter domain.

[00:23:07] Corey Maass: Astounding. I literally thought that I read at some point that they were all gone. Like, the four letter domains long ago went. But I would have assumed that literally every five letter domain.com and WPIPA, we got both. 

[00:23:24] Michelle Frechette: Right. Yeah, exactly right. So, you know that Ben Franklin said that beer is proof that God loves us and wants us to be happy. And we did put IPA in here. So I think that Ben Franklin was shining down on us that day. 

Corey Maass: Seriously. 

Michelle Frechette: I just wanted to throw that up there in case anybody’s like, what are they talking about? And how can I learn more? So there you go.

[00:23:45] Corey Maass: Well, and I love the lineality. Let’s pretend that’s a word. Okay. Linearness of, of this, right? Like, yeah. Um, Alex, you know, you said pool party. We keep, we brainstormed some ideas. I mentioned it to my Mastermind Group, Alex Standefort. Goes, well, that reminds me of craft beer. You got, well, IPA. Oh, my God. IPA WP is available. Like, like these threads of idea on idea on idea. 

Michelle Frechette: It’s a chain. 

Corey Maass: Yeah, it’s a chain of ideas. Um.

Michelle Frechette: Love it. 

Corey Maass: So, uh, yeah, so talking about being paired with somebody, I hadn’t thought of that. Um, so. 

[00:24:28] Michelle Frechette: Just to make it easy, right? Let’s just make it easy.

[00:24:29] Corey Maass: Yeah. I definitely want to do some chains of, like, the social concept we’re talking about.

[00:24:35] Michelle Frechette: That’s why I think if we take it month by month, right. Like, let’s maybe September. It’s just we’re paired up with somebody. We kicked it off that way. And. But Black Friday in November, we do something a little bit more involved, or, you know, a summer sale, we do something more involved.

[00:24:51] Corey Maass: Yeah. And I think, like, we could even let people initially let people choose. So it’s like, yeah, OMG pairs really well with an SEO plugin.

[00:25:02] Michelle Frechette: So it sounds like wine.

[00:25:05] Corey Maass: What’s that?

[00:25:06] Michelle Frechette: That sounds like wine. It pairs well with.

[00:25:08] Corey Maass: Oh, yeah. Well, there you go. Beer pairs well with things too. You know?

[00:25:13] Michelle Frechette: It does. I know.

[00:25:14] Corey Maass: But, like, OMG pairs well with an SEO plugin, you know, or open graph plugin. So if we get an independent product owner come. An independent product. That’s an SEO, like, let me go ask to be paired with them. But, and then, and then let’s see if we can’t come up with ways to copromote. And I think we brainstorm. I do want to encourage on all pages. I want anybody involved to, like, send us ideas. I have lovely visions of there being so many ideas that we. We do have some sort of internal forum or something, but that’s way down the road.

[00:25:58] Michelle Frechette: I could lock a chat. I could create and lock a channel for us over at Post Status, for sure. Right? 

Corey Maass: True. 

MIchelle Frechette: And so we could get all of these product owners in there.

[00:26:06] Corey Maass: But I love the idea of, like, being paired with somebody doing some sort of secret Santa thing. So, you know, if. If I’m messaging, you know, all of my followers, if OMG messages all of its followers, you know, a clue a day for a week, and at the end of the week, it says, surprise. It’s WS Forms. And here’s a discount code. Like, how cute is that, right? And WS Forms does the same for me or something like that, right? Or you get people to try to guess, like at our local pub quiz, every round you get, like, whatever the round is, you have your own. The round itself has a bunch of questions and answers, but at the end of every round, you get a clue. The clues get easier and easier. The sooner you guess, the bigger the discount you get kind of thing. So we could do stuff like that.

[00:27:02] Michelle Frechette: So we have. We have somebody following and watching along right now saying, collaborative marketing is a great idea. And I think they love hashtag WP poolparty, because they put it in there, too. Yeah. Church Plugins.

[00:27:13] Corey Maass: Except. We have to be. I think we have to go pool party WP. Not that this person did anything wrong. We have not issued official, but. And it’s. And you want to say, WP pool party, but when you type it, you end up with pee pee in the pool party, which is just not.

[00:27:29] Michelle Frechette: We talked about that. We don’t want pee in the pool. But it’s true. Right? So you have to be careful about hashtags. So, you know, every time I go to a big WordCamp, I have hashtag Michelle and me. But I also have to double check hashtag me and Michelle, because it happens all the time. Yeah. So they’re laughing at pee in the pool.

[00:27:50] Corey Maass: Which ends up being. Which ends up being mean Michelle. Meanie Michelle.

[00:27:56] Michelle Frechette: Yeah.

[00:27:57] Corey Maass: Mean and. Oh, yeah. Mean to Michelle.

[00:28:01] Michelle Frechette: I mean, we. We hope that people are using camel case, but they don’t always. So.

[00:28:06] Corey Maass: Exactly. Um, some developers prefer snake case, and they’re wrong. So, um. I’m just kidding. Tabs versus spaces.

[00:28:15] Michelle Frechette: Oh, my goodness.

[00:28:17] Corey Maass: Okay, so. So that. So the next steps are. We’re still trying to come. We’re clean up the. We’re promoting it. We’re cleaning up the profile form. We’re cleaning up the logo. Could you be in charge of the logo?

[00:28:35] Michelle Frechette: I can. I don’t know if you’ll like it, but yes, I can be charged the logo. Absolutely. I will iterate and we’ll. Until we find something we love.

[00:28:45] Corey Maass: There you go. And or I mean, let’s spend some OMG funds and get on Fiverr if you don’t want to do it manually.

[00:28:54] Michelle Frechette: I’m suddenly I’m picturing like looking down at the top of beer glasses or beer. And so it’s almost.

Corey Maass: Stein. 

Michelle Frechette: Yeah, beer stein. So it almost looks like glasses. But I’ve got all idea. I guess I got ideas. We’ll figure we’ll make them work.

[00:29:08] Corey Maass: Cool. Up to you. And yeah, and I’ll work on the form for the actual profiles. So like we’re just collecting the information and then we’ll, we’ll do the directory. Because I think we’re meeting this week. Looking at my calendar.

Michelle Frechette: Who’s meeting what this week? 

Corey Maass: To work on the. To look at the plugin that will help with the directory.

[00:29:32] Michelle Frechette: Okay, cool.

[00:29:33] Corey Maass: It’s tomorrow. Yeah. Like you said with Ross.

[00:29:37] Michelle Frechette: Gotcha. I know who Church Plugins is now because we just got their application to join. Which is awesome. Love it. I was like, I wonder who’s behind Church Plugins.

[00:29:48] Corey Maass: Oh, yeah, I got it too.

[00:29:49] Michelle Frechette: Is their last name church? I don’t know. Now I know. That’s awesome.

[00:29:54] Corey Maass: And then. Yeah. Okay, so pausing on that. What else are we going to talk about? Oh. 

[00:30:00] Michelle Frechette: You had a list.

[00:30:02] Corey Maass: Yeah, that’s what I was looking for. So before we get to the other actual discussion, we like need to come up with copy for. So we took out an I took out classifieds in Dense Discovery. I love this newsletter. It’s just a cool socially conscious or humanity conscious newsletter. And it’s one of these great ones that has articles to read, books recommended, a person highlighted in the bottom. They, they show a couple, they feature a couple of artists that they like. They even every month feature every month. Every week feature a font they like. I just, I love it.

MIchelle Frechette: I like fonts. 

Corey Maass: Fonts like you dear. Dense Discovery, I’m just looking for one to.

[00:30:57] Michelle Frechette: Do we know what our character limit is? I think you told me.

[00:31:00] Corey Maass: That’s what I was just looking. 

Michelle Frechette: Gotcha.

Corey Maass: So here’s an example. You share online. I’m just going to send it to you in slack.

[00:31:12] Michelle Frechette: Okay.

[00:31:14] Corey Maass: So I don’t. Oh, well, and we just got a reminder. So that’s, I’m sending you a screenshot of an example so we can sort of view it in context.

[00:31:24] Michelle Frechette: Do you want to just share your screen? I can. Put it up on. 

Coery Maass: Oh sure.

Michelle Frechette: Might be easier that way.

[00:31:30] Corey Maass: Doopa do do do.

[00:31:37] Michelle Frechette: Everybody else can see what we’re looking at.

[00:31:39] Corey Maass: Viewably acceptable way. I’m just mumbling words over here.

[00:31:49] Michelle Frechette: I find that words are the best things to mumble.

[00:31:56] Corey Maass: That was meaner than you meant it to be.

[00:31:59] Michelle Frechette: It wasn’t meant to be mean at all.

[00:32:01] Corey Maass: I know. All right. Share.

[00:32:04] Michelle Frechette: All right, here we go. All right. There it is.

[00:32:07] Corey Maass: So this is what I get in my inbox. And they do a little. They have, like, original art and then a nice little intro telling you about where they’re at, but things they’re thinking about. You can become a friend. And I think we are a friend. There’s a sponsor, apps and sites, and there’s usually cool stuff in here. And I’ve had, like, Taimaduro and some of my other little side projects featured in here before. They feature a person and then articles to read. Usually a humorous.

[00:32:48] Michelle Frechette: Overheard on, little quote there over Mastodon.

[00:32:51] Corey Maass: Yep. That says over 80% of iCloud storage is used on twelve megapixel. Megapixel photos of stuff in the grocery store, followed by a text that says, is this the right one? Right? Like, they’re so good.

[00:33:08] Michelle Frechette: 80% of those are men sending it to their female partner.

[00:33:11] Corey Maass: 100%. 100% of 80%. Is the husband asking the wife, is this the one you want? 

Michelle Frechette: Yeah. 

Corey Maass: Yeah. Videos to watch, things to read. Aesthetically pleasing. So then they feature a couple of artists. I mean, this is why it’s just a delight. Like, every week, and it’s once a week. And then. And then a typeface that they’re digging. Interesting stats. Just under one in five Americans believe in a conspiracy theory that claims Taylor Swift is part of a covert government effort. Hell, yeah. I now believe in that. And then there’s a week in.

MIchelle Frechette: Of course you do. 

Corey Maass: This week in Gif. That’s usually funny and horrifying because it’s true.

[00:33:55] Michelle Frechette: I saw a lot of that in Thailand, by the way.

[00:33:59] Corey Maass: Yeah, yeah. Okay, so classified. And then we get reminder. Nope, that ain’t it. Come on. There it is.This is just a reminder that we need your. I’m trying to find the email. There it is. Classified text and link here. That’s for October, August. I’m hoping this doesn’t show anything it shouldn’t. All right, I’m gonna crop. I’m gonna view it over here before I just throw this on the screen. Yeah. I don’t see any. Okay. 182 characters max. 180 characters.

[00:34:53] Michelle Frechette: Okay. Which is not that different from what we had done before.

[00:34:59] Corey Maass: Oh, I see. Okay. So I think it’s fine to be.

[00:35:04] Michelle Frechette: We did a classified. I was. I’m trying to find it. Like the. What we actually wrote. Do you remember where. Oh, here it is. Well, I don’t know that I actually found it, what we. What we finished with, but I found the one that I wrote. This was back in May, and I’m gonna put it. I’m going to put it in the comments because I thought it was funny. So, because it was considered classified ads, it reminded me of, like, man, you know, female seeking male and man seeking woman and those kinds of things. So we actually put in the WP Minutes classifieds. Our eyes met across a crowded WordCamp. You purred, how do I make featured images better? I replied OMGIMG Co get 30% off WPMan0324. And so that was what we had put before. The 0324 was March of 24. So if we want to not put March to 24, we would change that for this.

Corey Maass: Right.

Michelle Frechette: Yep.

[00:36:13] Corey Maass: And we.

[00:36:14] Michelle Frechette: Come on. That was clever. I’m expecting some of the guys watching this to be laughing at that. That was a good one. Like the word. It was like long walks on the beach. I mean, that’s.

Corey Maass: Exactly.

Michelle Frechette: If you like pina coladas and getting lost in the rain, like all that kind of stuff.

[00:36:30] Corey Maass: As long as we don’t end up actually giving Jimmy Buffett more money, I’m fine with it. 

[00:36:34] Michelle Frechette: He’s done. It doesn’t matter.

[00:36:37] Michelle Frechette: His, his estate, I guess, right?

[00:36:38] Corey Maass: Wow.

[00:36:40] Michelle Frechette: Yes. He died.

[00:36:41] Corey Maass: Another. Another zinger by Michelle.

[00:36:45] Michelle Frechette: I just full of them today.

[00:36:49] Corey Maass: So, options we can play with. We have one a month. And so if we wanted to continue in the same vein, we could do. What is it? Missed connections is essentially what we’re similar, sort of what we’re talking about. So we could do one each month. That builds over time. August could be, you know, I saw you at a crowded. So, I mean, they. Dense Discovery. They are. They’re out of Australia. It’s a. Readers everywhere. But I wouldn’t necessarily trust that. Like, this was great. The crowded WordCamp was perfect because it was in a WordPress newsletter, but across a crowded.

[00:37:40] Michelle Frechette: Website? Oh, my gosh. We said the same thing at the same time.

[00:37:44] Corey Maass: Yeah, you purred.You know, something like this. And I replied, OMG. We could. I don’t want to. I don’t. We don’t need to take this too far. But right now I want to try. Right?

[00:38:08] Michelle Frechette: Like, I’m listening. Tell me more.

[00:38:10] Corey Maass: And then in the next in the next 20 minutes, we. I want it. I want this. I I want this to be done right. Like, we shouldn’t spend too much time on this.

[00:38:20] Michelle Frechette: If you’re watching us on YouTube right now and you have ideas, put them in the chat. We’re all ears, please.

[00:38:27] Corey Maass: Please. Um, but, yeah, so it’s like, like, in August, it would be like, I saw you on the train, and then September would be, yes, I saw you, too, kind of thing. And then October would be, you know, the meet cute.

[00:38:51] Michelle Frechette: Right, right.

[00:38:52] Corey Maass: Or something. You know, like that. Like, if we can, if we can, if each one can be its own thing, but then if you bother to go, wait, there was that thing last month, and this kind of continues in that vein, you know, then, you know, then people would get the bigger joke right by the end of it.

[00:39:13] Michelle Frechette: Right. That’s asking a lot. I’m not sure that, even if I was a die hard reader, I’m not sure I would remember month to month what that meant.

[00:39:22] Corey Maass: Yeah, but things. We. Yeah, if we. What I, what came to mind is, like, if each month had a theme, but I don’t think particularly August, September, October, do at least nothing we care to promote, but we could do weather.vAugust, it’s hot. September, fall is coming. October, it’s cold, or it’s Halloween or something like that.

[00:40:01] Michelle Frechette: Except in Australia, it’s the opposite. So.

[00:40:04] Corey Maass: Ahhh. Good point. We could tease something. So, like, November, we have Black Friday, which I think we’ll do again, but we don’t have an ad in, in October or in November. I was just looking to see if they did offer ads in classified ad copy, advertise a few available slots. I think he. I think they hadn’t actually opened anything and. Nope, November’s open. November is wide open.

[00:40:49] Michelle Frechette: Okay.

[00:40:50] Corey Maass: We don’t get the same discount, but.

[00:40:53] Michelle Frechette: I’m thinking, like, I’m just gonna spend some brain.

Corey Maass: Do it.

Michelle Frechette: Storm ideas out here. Feel free to be like, eh, so there are things that would not be the same without certain other elements, right? So, like, picture Big Ben without the clock face. Picture the Statue of Liberty without her crown or her torch. Picture Paris.

Corey Maass: Without Eiffel Tower. 

MIchelle Frechette:Yeah, that kind of thing. Picture your website without the right images. So reverse engineer that into, you know, like, without OMGIMG, your website is like Paris without the Eiffel Tower. Big bend without the clock face. Like, that’s something like we could, we could say how important it is and how recognizable your site and your business becomes when you are using the right tools of which OMGIMG is one and it seems to me like just from looking at the couple of issues of this web mag, that that kind of art imagery is something that. That their readers would lean into. So that’s one idea.

[00:42:13] Corey Maass: I. Yeah, the. The only thing that I. I like. I like that concept.

[00:42:18] Michelle Frechette: Mm hmm. But you started it with the only thing that I. So the but is coming.

[00:42:24] Corey Maass: But drier than I want. Like.

MIchelle Frechette: I see.

Corey Maass: I. I, you know, like, you saw the little pop up, maybe that just came up. Like, this goes out to 36,000 people. Like, if we wrote the weirdest thing, you know.

[00:42:40] Michelle Frechette: Yeah.

[00:42:41] Corey Maass: The Statue of Liberty, you know, is not this, obviously, but, you know, the Statue of Liberty, you know, trips and falls and goes and. And catches her the edge of her skirt on the Eiffel Tower and shows her bloomers to the world and goes, oh, my stars.

[00:42:59] Michelle Frechette: OMG.

[00:43:01] Corey Maass: And then. OMGIMG. Yeah, like, the weirdest thing. And people will be like, what the hell is that?

[00:43:08] Michelle Frechette: We start to get site views, probably. Yeah. 

[00:43:10] Corey Maass: That’s what I mean. Right? Like, we’d win. So, ideally, more relevant than that.

[00:43:17] Michelle Frechette: When does the next issue run? So this is in September? August?

[00:43:24] Corey Maass: Ours goes out August 27, but they need our copy by the end of the day. End of the week sorry.

[00:43:29] Michelle Frechette: Okay. So next week, we need to fix the above the fold of our homepage so that when they do click through, it catches them better. Okay. Just thinking ahead.

[00:43:39] Corey Maass: Yeah, we’ve got a little time for that, for sure, but we need to give them the copy, so. But are we allowed to use celebrity names?

[00:43:57] Michelle Frechette: I don’t know. How are you going to use celebrity names?

[00:44:01] Corey Maass: Tom. Tom Cruise visits your website. He thinks. And we need our, you know, Jeff Bridges and. And he thinks, dduuuudddeee, this is. And we need a word that, you know, the big Lebowski would say, this is awesome, whatever. Right? He shares it on socials, but all that comes up is.

[00:44:41] Michelle Frechette: Boring text. Okay.

[00:44:43] Corey Maass: Right. Yeah. Is an image visit your apple pie. Is an image of rotten apples. We’re here to help, right. Something like that. You’re like, it’s still an ad. It’s still acceptable, but in the same vein of what you wrote, like, sort of. 

Michelle Frechette: It tells a story. 

Corey Maass: It tells a story. It’s kind of funny. It paints a picture.

[00:45:15] Michelle Frechette: Yeah. Mm hmm. I’m thinking. Hmm.

[00:45:27] Corey Maass: I definitely think so. Artsy. Like, people who read this are probably photographers, artists. Visit your, you know, handcrafted voodoo doll website.

[00:45:53] Michelle Frechette: Oh, okay. So this is not as good as what you have, but maybe we can just think of this and separate from what you’re doing, but your website without OMGIMG is, like, taking a picture and leaving the lens cap on.

[00:46:11] Corey Maass: I like that. We need write that down anyway. Like, Slack that to me because we need to use that elsewhere.

[00:46:16] Michelle Frechette: Yeah.

[00:46:29] Corey Maass: What’s the. What did they say? Um. Oh, my God. What? What is be the big. In Big Lebowski? Like, dude. Oh, abide. The dude abides.

[00:46:43] Michelle Frechette: The dude abides. Yeah.

[00:46:45] Corey Maass: A celebrity.

[00:46:48] Michelle Frechette: I’m the only person in the world that hated that movie.

[00:46:51] Corey Maass: Oh, I don’t care for it either.

[00:46:53] Michelle Frechette: Okay.

[00:47:02] Corey Maass: Ecommerce store or handcrafted voodoo dolls. He thinks, dude, this is awesome. He shares it on socials, but all that comes up is an image of your smiling face.

[00:47:24] Michelle Frechette: Look how many characters we have to trim out of that sucker.

[00:47:31] Corey Maass: Editing is the easy part. You know this.

[00:47:35] Michelle Frechette: For sure? Marcus says he’s the only person in the world doesn’t see that movie. Marcus, I saw that movie for the first time last month because I was like, oh, I’ve never seen that movie. I should watch it. Then I was like, why did I watch that? That was really stupid.

[00:47:52] Corey Maass: Yeah, yeah. I’ve. I’ve rewatched it. I’ve. I’ve watched the whole thing at some point and I was like, meh. And then like, I get. I get why it’s a cult classic and it’s well done unto itself, but I’m, I’m not a fan of that kind of humor.

[00:48:13] Michelle Frechette: I just thought of another one. See, I’m having some good ideas here. I just Slacked you. It’s like your website without. OMGIMG is like a voodoo doll made of steel. Nothing’s going to stick. Yes, Marcus, just keep putting it off. Don’t bother. It goes better with a couple of IPAs that I believe.

[00:48:32] Corey Maass: Nice. Sure. Like a refrigerator made of, um, what’s slimy or what’s slippery?

[00:48:48] Michelle Frechette: Oil. I don’t know what you’re trying to get at. So I don’t know. Slip and slide. Plastic. Um. Ice.

[00:48:57] Corey Maass: Well, it’s like a refrigerator made of duck feathers.

[00:49:03] Michelle Frechette: That’s not slippery. I guess it would be.

[00:49:06] Corey Maass: Nothing is going to stick.

[00:49:08] Michelle Frechette: There you go.

[00:49:11] Corey Maass: Like a refrigerator made of. Well, yeah. Insert something slippery.

[00:49:17] Michelle Frechette: I like duck feathers because magnets do not stick to duck feathers. That was good. Marcus says soap is slippery.

[00:49:26] Corey Maass: There you go. Like, there you go. Like a refrigerator made of soap. Nothing’s going to stick. Um. Come on, people, we’re getting off track. This is the joy of having these calls at 05:00 p.m. we’re like, come up with random things. But I like, I think I like this pattern. If you are in agreement. 

Michelle Frechette: yes I do. 

Corey Maass: We can work on this for the rest of the week. Like, we need three. We need three celebrities. You know? We need three. We could just do the same pattern. Right? So it’s a random celebrity looks at the weirdest ecommerce store we can think of. You know, what unhappy thing comes up instead of, like. So we have August, September, October. So October. We can do Halloween. So I kind of feel like this handcrafted voodoo dolls, you know, is Halloween. He thinks, dude, this is awesome. So this should be like, Elvira.

[00:50:24] Michelle Frechette: Okay. Yeah.

[00:50:25] Corey Maass: You know, or something like that. Right? Elvira visits your ecommerce store for handcrafted voodoo dolls. She thinks we need, again, we need some way to phrase, like, what is a catchphrase that she uses? You know, these are spooktacular!I mean, you know, whatever. 

Michelle Frechette: Yeah.

Corey Maass: She shares to social and, but all that comes up is an image of your, you know, annoyingly smiling face, you know.

[00:51:04] Michelle Frechette: Yep.

[00:51:05] Corey Maass: Grinning mug. We’re here to help. And so if we did that month after month, you know, so.

Michelle Frechette: Yep, I like it. 

Corey Maass: Cool. So not this, but something like this.

[00:51:18] Michelle Frechette: Yeah. Are you copying that and putting it in our Slack?

[00:51:21] Corey Maass: I am.

[00:51:22] Michelle Frechette: Okay, good. Like, I just saw it disappear from the screen, so.

[00:51:26] Corey Maass: Exactly. Yeah. This is a friendly reminder that your slot you booked in, Dense Discovery, is coming up on the 27th. Please kindly send me your assets no later than the end of this week. So today is Tuesday. We have until Friday to come up with the first one.

MIchelle Frechette: 182 characters.

Corey Maass: So it’s August. It’s the end of summer. So a Hasselhoff reference is never a bad thing.

[00:51:56] Michelle Frechette: I think if we reference characters, we’re less likely to get in trouble than if we reference the actual celebrity.

[00:52:02] Corey Maass: That’s why.I’m, I’m like, what, what was Hasselhoff’s name on, you know, Baywatch?

[00:52:07] Michelle Frechette: Mitch.

[00:52:07] Corey Maass: Right.

[00:52:08] Michelle Frechette: I don’t know why I remember that, but I do. I, for the record, I was not like, I was not a big Baywatch fan, but my brother’s watched it. 

[00:52:16] Corey Maass: Sssuuuurrrreeee. 

Michelle Frechette: I plead the fifth. 

Corey Maass:Um you know? But, yeah, exactly. That’s why I was like Elvira. Right. Wasn’t she a character rather than, you know. 

[00:52:28] Michelle Frechette: Yeah, exactly. She’s got a real name somewhere. But, yes.

[00:52:30] Corey Maass: You know, and, and so if we do do a character, Alf visits your cat, you know, cat recipe website, actually. That’s cute.

[00:52:44] Michelle Frechette: Marcus, do you watch television? Do you own a television? He says he’s never seen Baywatch either. Have you seen Alf?

[00:52:52] Corey Maass: What’s, what’s the quote from the Simpsons? No, because I, for the last ten years, I’ve lived on Mars in a cave with my fingers in my ears and my eyes closed.

[00:53:04] Michelle Frechette: What’s really funny about that, though, is I actually have never seen the Simpsons.

[00:53:10] Corey Maass: What?

[00:53:12] Michelle Frechette: Not a big cartoon fan. Sorry.

[00:53:15] Corey Maass: The Simpsons are not a cartoon. The Simpsons are a cultural phenomenon. 

[00:53:21] Michelle Frechette: In cartoon format. So I’ll agree to disagree.

[00:53:27] Corey Maass: Fair enough. But I’m, I imagine you’ve seen a snippet of the Simpsons.

[00:53:31] Michelle Frechette: I mean, I’ve seen commercials and I’ve seen, yeah. Shorts and things like that.

[00:53:34] Corey Maass: But I’ve never actually watched an episode they’ve been on for 30 years. There’s no way you haven’t

[00:53:38] Michelle Frechette: I haven’t though. I’ve seen them, like, on other shows, like when there’s like a snippet, but out of just principle, I’ve just never done it

[00:53:46] Corey Maass: Out of principle.

[00:53:51] Michelle Frechette: Able to say this one thing I haven’t seen before on television. Anyway. Yes. That’s good ideas.

[00:53:59] Corey Maass: Cool. Yeah. Well, and we could even, like, now, if we have a format like that, I, that’s a go into AI and say, give me a list of the most random characters you can think of. Give me a list of things that they love and hate. Give me a list of funny things that they’d say. And we could, like, mix and match and, like, I’m a big, I love, I love AI for random, you know, like that. Like.

[00:54:30] Michelle Frechette: Yep. I just put another idea. Okay. He has seen the Simpsons and Alf, so I’m feeling a little bit more or less like he is actually the alien in the room. The wizard of Oz is oftentimes a very big Halloween type character as well.

[00:54:47] Corey Maass: Ooh.Yep. I like that. Not scary.

[00:54:50] Michelle Frechette: So. Yeah, not scary. So I just actually put in the chat to you on so we don’t forget things when we close this. But, like, Dorothy visits your website about the Emerald City, and when she shares it, all you see is the scary forest. Something like that.

[00:55:04] Corey Maass: That’s amazing. Yeah, yeah.

[00:55:08] Michelle Frechette: She’s get your own ruby slippers over at OMGIMG.

[00:55:14] Corey Maass: We’re not, yeah. Because we’re not allowed to talk about the little people. So it would want to, it would be like. Well, and I love the idea of, like, Emerald City travel. Right?

[00:55:25] Michelle Frechette: Yes.

[00:55:26] Corey Maass: She, you know, she visits your travel blog about the Emerald City, but all she sees is the Wicked Witch of the West.

[00:55:31] Michelle Frechette: Yes, exactly.

[00:55:33] Corey Maass: Like, that’s actually, that’s really cute.

[00:55:36] Michelle Frechette: Yeah.

[00:55:36] Corey Maass: It’s not as random as I’d like, but she sees monkeys on roller skates. If you’ve ever seen the sequel, we’re not that because it’s obscure. Obscure, but something. What were they called rollers or something. 

[00:55:53] Michelle Frechette: I don’t know. I.

Corey Maass: Anyway yeah. 

Michelle Frechette: Oh, yeah. You just need to think of something. Something along the lines of where the tag, the tagline should be like, see the Emerald City and said, it’s fly my pretties.

[00:56:17] Corey Maass: I like that. Yep.

[00:56:19] Michelle Frechette: I mean, we’ll come up with it in the next two days. We will have this thing hammered back and forth between the two of us a million times before we finally say, that’s it. Eureka!

[00:56:28] Corey Maass: Yeah. Well, and I mean, in everyone that we reject but is acceptable, it becomes a tweet.

[00:56:38] Michelle Frechette: Yes, exactly.

[00:56:40] Corey Maass: Okay. In four minutes, I. So that I follow a bunch of other newsletters that give marketing ideas. One of the ones this week was about, you could take this off the screen so I can see your smiling face. One of the. Yeah, one of the ones this week was about other companies websites, products that have put out little games. And so, I mean, their idea was more along the lines of like, you go get the code for Wordle, you make it about open graph, you call it Open Graphical and whatever. Right? Like, so not quite that, but it reminded me of to think about doing some sort of little game that is like an image generator. Like, it wound up leading more into, like, me building more little utilities or services. Because what I realized is, from scraping websites, you can actually see, you can use a title, you can use a meta description that could be populated into an image. We could essentially auto generate a very simple template of an open graph image for somebody. We can also, I had created that other website that I can’t think of right now, but that is already scraping open graph images historically, so that we can kind of see how open graph images change over time. And I’m actually in there a very simple way of, a very rudimentary way of detecting whether an image has changed is just downloading a copy of the image and then looking at the, the file size compared to the previous one, because images that have changed even slightly generally are a different size. So thinking about doing something that like, essentially we can offer a service that scrapes somebody’s website and looks at the top pages on their site, or looks at the ten links that come off of top links that come off of their homepage and detect if their images are the same, are different, and then send them a report and, or generate something for them, and then also using something. So I guess this has nothing to do with games, but that’s where the idea came from. But like using a, there’s a services like Built With that let you find websites that have, like, Yoast or Rank Math or, you know, or even just WordPress installed and then running reports against that. And then I’m hesitant to, like, cold email people and be like, hey, your website sucks. It could be better. You know, make it better by buying our plugin. But there might be. But there’s something there. And so I just wanted to sort of bring that up. Like this was a point of, yeah, an idea.

[01:00:05] Michelle Frechette: I actually had a conversation with a person on Twitter this morning who, first of all said to me, I’m a really good VA, and I see that you’re on threads, but you’ve never posted anything on threads, and gave me a screenshot that looked like a blank page. I know I’ve been posting to threads, so I went over to threads and I made several screenshots, responded back with those screenshots and said, I believe you’re incorrect. And that person said, I must need to, you know, whatever they said. And I said, the worst way to sell somebody is to tell them how bad they’re doing and then let them prove to you that you’re wrong. So I thought maybe you were a bot because you responded so quickly. I said, how often do you know that bots take screenshots to tell you how wrong you are? So you, so I think it’s right that we do need to show people how much better things could be. Really need to be careful how we word it.

[01:01:02] Corey Maass: 100%. 100%. And there’s, yeah, there’s something just like my, my comments from earlier about IPA is like, there’s, there’s something there. Like, I mean, IPA, we are, we are ideating and coming to conclusions. There’s something to. I thought of this deep in the woods and wrote it down. 

[01:01:32] Michelle Frechette: Yeah, definitely. I mean, the way, when I was freelancing, the way I got all my customers was to say, hey, you don’t have a website. Or, hey, your website could be better, but there’s ways to phrase it that shows them, you know, the positive sides of it, rather than saying you’re not doing a good job. So we just have to be careful how we do that. That’s all I’m saying.

[01:01:49] Corey Maass: Well, and, and free. Like, somehow, like, we create a version that creates, you know, here’s like we saw. We saw you have Yoast installed. We have auto generated the first ten images for you. Click here to download a zip. You can manually go into each of these pages, and here’s a video on how to do it. And that, that adds a unique image to each of these ten pages. So right off the bat, you get ten free images for the ten top pages on your website. So you get a little bit of value for free. Have a great day.

[01:02:31] Michelle Frechette: Yeah.

[01:02:31] Corey Maass: And then if you want to auto generate images for all of your pages, go buy our plugin. But, yep, in the meantime, I just came up with that and I. But I really like that idea.

[01:02:42] Michelle Frechette: I do too. I do too.

[01:02:44] Corey Maass: So, yeah, you will do the wording. So that is a gentle, friendly explanation of, hey, we think you’re doing great, but we, we’d love to help give you a leg up. And then here’s some free stuff. Have a great day. And if you want it, if you want to think about buying our plugin, that would be awesome.

[01:03:05] Michelle Frechette: Yep, exactly. And for everybody watching at the last minute here, if you’re interested in learning more about OMGIMG, go to omgimg.com for more information. Sound like a commercial.

[01:03:13] Corey Maass: Also Post Status. 

[01:03:15] Michelle Frechette: Yes, that’s right. I don’t have Post Status on here.

[01:03:21] Corey Maass: Corporate accounts payable, Nina speaking. Just  a moment. Corporate accounts payable, Nina speaking. Just  a moment.

[01:03:26] Michelle Frechette: Just a moment. And tomorrow at the same hour, I will be going live with our Happiness Hour with Doc Popular. We’re going to talk about the fediverse. So if people are interested in that. See you tomorrow for that too.

[01:03:39] Corey Maass: I didn’t had a cheese podcast.

[01:03:42] Michelle Frechette: What?

[01:03:43] Corey Maass: Cause you’re talking about feta cheese.

[01:03:46] Michelle Frechette: Oh. I was like, what are you okay? That one. That one fell flat. Sorry.

[01:03:55] Corey Maass: And that’s the joy of dad jokes is the worse they are, the better they are. But also the better they are, the.

[01:03:59] Michelle Frechette: Better, the bigger the grown. Yeah, for sure, for sure.

[01:04:02] Corey Maass: It all works out.

[01:04:02] Michelle Frechette: Oh, my goodness. Oh, we have one final comment in here. He wants to know what are the side effects. Okay, let’s wrap this up.

[01:04:14] Corey Maass: Thank you for all of your lovely ideas. We have our assignments. We need a new logo. We need some copy by the end of the week. 

[01:04:22] Michelle Frechette: Yes. Marcus, I’m going to ping you ideas for the logo and you can give me feedback. He’s so artistic. He knows all of that good stuff, so.

[01:04:28] Corey Maass: Oh, awesome.

[01:04:29] Michelle Frechette: I gotta put him to work for us. That’s okay. All right, I’m gonna end the stream here, but, uh, thanks, Tanner. Good to see you here. We’ll see everybody next week, or maybe tomorrow too. If you want the cheesy podcast the feta first. I got it this time. All right, bye.

Corey Maass: Bye.