In this episode, Michelle Frechette and Corey Maass discuss their preparations for WordCamp US, including finalizing presentation slides and enhancing their product’s homepage for better user engagement. They explore offering personalized onboarding sessions and the complexities of different plugins. The conversation highlights the importance of educational content and clear communication about their product’s benefits, especially for users unfamiliar with WordPress. They also celebrate a successful classified ad in a newsletter and share experiences with user engagement and marketing strategies. The episode concludes with plans for future events and a light-hearted discussion about time management.
Top Takeaways:
- Working on IPA WP Features: Michelle and Corey discussed their progress on developing features for IPA WP. They plan to refine these features and update the homepage to have a product ready to showcase at WordCamp US.
- Networking and Relationships at WordCamps: Corey and Michelle both emphasize the importance of attending WordCamps and smaller WordPress events. These events have allowed them to build strong professional relationships and friendships, like Corey’s connection with Alex Standiford and others. They both miss the frequency of smaller, more intimate WordCamps, which foster closer interactions and connections.
- Productivity and Time Management: Both expressed the challenge of balancing multiple responsibilities, including work, hobbies, and preparations for upcoming events. They joked about the idea of creating a plugin to add more hours to the day, highlighting the ongoing struggle with time management.
Mentioned In The Show:
- Yoast
- Rank Math
- Stellar WP
- StreamYard
- MorgueFile
- Dense Discovery
- Seattle Magazine
- Paws of Coronado
- Squirrelly
- Dall-E
- Fiverr
- Mastermind Group
- Alex Standiford
- Marcus Burnette
🙏 Sponsor: WordPress.com
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🐦 You can follow Post Status and our guests on Twitter:
- Corey Maass
- Michelle Frechette (Director of Community Relations, Post Status)
- Olivia Bisset (Intern, Post Status)
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Transcript:
Michelle Frechette 00:00:02 It’s just amazing for sure. Hey, Corey. How are you?
Corey Maass 00:00:06 Good. Hello. Hello.
Michelle Frechette 00:00:08 Hello, hello. Remember earlier this year when WordCamp US felt like, so far away?
Corey Maass 00:00:19 Yeah. And.
Michelle Frechete: News flash, it’s not.
Corey Maass: Yeah. And there. And now they’re mad at me because I’m taking too long to get them my slides.
Michelle Frechette 00:00:28 I haven’t done mine yet either, so I need to get those done too. So anyway, one of the things we did want to talk about today and we can kick it down to next week if we need to, is the homepage. I want to talk a little bit about what we want to get above the fold there. And then I just I think of ideas in like the five minutes before we get on the show and I’m like, oh, I can’t forget to tell you this idea. So I was thinking we could offer to the next five people who sign up a one on one with either you or me to help them get onboarded and show them how it works.
Michelle Frechette 00:01:09 Like we’ll do 30 minutes with you or whatever. And then maybe people would be interested in spending some time, learning how to use it and actually getting started, because that would be worth a lot more than just the cost of the software.
Corey Maass 00:01:25 Yeah. Yeah, I, I just did, I just signed us up for Siren Affiliates. and, Alex does the same thing right now. Where he’ll help you get set up, which was great because I, I’ve always signed up for affiliate programs because you’re supposed to, but. And it’s not that I don’t get it, but I don’t I don’t get the excitement of it or I don’t, because I’m so far removed from people who run Facebook Groups and then sign up for affiliate programs and then promote those programs to get the cash. Like, why would I why would I just do it? You tell me, like, I don’t know, it just I’ve never I’m so far removed from it. I don’t judge it like it works great for some people and makes people money and makes us money, like some of our sales came through affiliates.
Michlle Frechette: Yeah.
Corey Maass 00:02:18 But I just kind of like I so I spent, Alex was great. He helped me get set up with our program, but I was like, more than anything, I’m like, dude, just explain it to me. Like, what? What is this other the other side of the affiliate world that I don’t understand? but anyway, yeah, and.
Michelle Frechette 00:02:38 Some plugins are easier to use than others, right. So some plugins, it’s like it’s it’s very basic. You put in a plugin, it displays the date and time and weather on the front page of your website. Not a lot other than putting in a zip code or something like that, right? Some require a little bit of setup at the beginning, like maybe Yoast in those kinds of things where you’re connecting to your social media platforms and you’re doing some things like that. And then you have to understand how to use it within each blog posts and things like that for sure, but it becomes repetitive once you learn how to do it.
Michelle Frechette 00:03:10 I think OMGIMG is the same way. So there’s some setup at the beginning and then you have to practice with it and remember how to use it post by post until it’s second nature. Now for me that was two times right? Like two blog posts. I was like, I got this, I got this. But the first time I was like, I don’t get this. I was like, show me, right? So I thought, yes, there’s videos and things like that. So we I think a couple of things we could do is we could work on a and I said I was going to do one of these. And then I got, I chickened out because I don’t do those kind of videos usually like demonstration videos, but I will I will do it. But kind of like an onboarding video. I know we’ve got stuff on the website, but I like a step by step. This is how I did it. This is how you could do it kind of thing. And then and also maybe even showing sourcing from sourcing images from free image sites that you can use without any repercussions for, trademark infringement or copyright infringement.
Michelle Frechette 00:04:10 But, but, you know, just like a basic some basic onboarding steps and things like that and how to use it just, I don’t know, different things like that. So yeah, I was thinking about those lines. Anyway.
Corey Maass 00:04:21 I love it. The because it’s the use case differs based on if you use an SEO plugin and which one you use. And so it benefits me to see how people have their site set up and want to use it. And then whatever plugins I might be missing integrations with, and they benefit from me going, oh yes. So with this, if you’re using Rankmath, then do these steps. If you’re using Yoast, then do these steps. and then also I, I it’s fun to meet new people and have them pick my brain and and stuff like that. I also, it’s, a good educational opportunity. I gave my Image talk again last week at the word, the Meetup WordPress meetup in Keene, and third time’s the charm. I’d forgotten that giving a talk over and over again, it is.
Corey Maass 00:05:17 I mean, I knew it, I knew it’s beneficial and you work out the kinks, but it like, sure, three times definitely seem to be, I hit my stride even though I talked twice as long. Or maybe it’s just because, you know, Stellar WP cut me off at half an hour, and and this, this place just let me ramble for over an hour. So maybe rambling is better. I don’t know.
Michelle Frechette 00:05:43 How dare you, sir.
Corey Maass 00:05:44 I know right? Of course I’m kidding. bBut one of the the. So I like the Meetup with they. It’s a small Meetup but they, they had they, they more often draw in end users like sincere non-WordPressy. They’ve never even heard of Post Status. Kind of people who are just trying to use a website. Right. Or have a bunch of them, but they are, you know, power users, essentially. But they’re not they’re not loyal to any specific plugins. They are they do what they need to do, etc.
Corey Maass 00:06:27 Anyway, and I, I’ve talked in many places, many times about how I, and I think many of us have no idea what that looks like anymore. You know, I, I just, I if I actually both of my parents have WordPress sites. Of course. Thanks to me. My mom sells glass. She does like hand-cut glass pieces. And my dad was a forester and still does research about trees. And so he has a website about trees. If they were to sign in to their websites, they don’t because I maintain the sites for them. But if they were to sign in, you know what? What goes through their head, they they haven’t a clue. Most of the words that I use, they just, you know, and so like during so I like this image talk that I’ve been giving because it’s a lot of the, the front stuff, the, the, the first things I go over images in general, a little bit of photography in general, featured images and inline images and everybody goes, yeah, yeah.
Corey Maass 00:07:38 Like we, you know, we use WordPress. We get it. And then when I get into the open graph stuff, everybody kind of leans forward a little because they’re like, I don’t, you know, they they’ve heard about it or, or whatnot.
Michelle Frechette 00:07:52 Pull the veil back and, you know, reveal this to us. Yeah.
Corey Maass 00:07:56 And I think, I think that’s like, I think I’m actually going to pivot the talk to be like an open graph talk, or at least figure out how to get that more into the title, because I think, again, it’s neat because people are sort of like, yeah, cool, whatever. And then they’re like, oh, this is where it gets interesting. Like, I didn’t know we were going to cover this part, right? But I would argue that the, the other, other I, I recently added a new slide that lists explicitly, like, here are my favorite places to get free images. And and I’m like, this is the number one requested slide.
Corey Maass 00:08:32 And everybody’s like, yep, this is what I wanted.
Michelle Frechette 00:08:35 They all pull out their cameras to take a picture. Yeah, yeah.
Corey Maass 00:08:38 But also the emphasis on, as we’ve talked about many, many times the open graph image can be, should be separate different from the featured image. And people are like again you see like I, they, I say it about three times because I’m trying to drive the point home. And I think people are still confused by that. But it’s we’re starting to get that message across. Right. And so, I like the idea of being able to present that in one on one calls like, okay, you’ve installed OMG, it’s it might or might not be about featured images, but it’s definitely about open graph images. Here’s how you set that separately and explicitly. because I think a lot of people, again, still don’t understand that that’s one of the more crucial benefits that we offer. Which also speaks to how we should be changing our homepage.
Michelle Frechette 00:09:37 Yeah. No, I agree 100%.
Michelle Frechette 00:09:39 And and to help people understand, it’s one thing if you like this sounds interesting and you land on the homepage, you’re like, I don’t get it. What does it do? Right? Then then we’re not telling the story clearly enough, and we’re not setting a big enough call to action so that people understand what they would do if they do purchase it. So, and I just learned something about, what StreamYard is. You can’t just put things together like that because all those of all those things, there’s there’s hard breaks between them. But it did not work that well. So I apologize if you’re trying to pick those up. You’ll have to copy it. Then I put those, I’ll put them separately. But I was like, what I just have what just happened?
Corey Maass 00:10:20 So what you just said is you pasted and you said there are hard breaks between them. But what I heard was there are heartbreaks between them. Which is delightful.
Michelle Frechette 00:10:30 Which it was heartbreaking for me. It didn’t work the way it was supposed to.
Michelle Frechette 00:10:35 So you didn’t hear wrong?
Corey Maass 00:10:38 True. True.
Michelle Frechette 00:10:40 But I am faced with them separately. So if you are watching, I know we have a blog post about this as well. This is faster for me because I have these all saved where I go and look for images. So anyway, they’re coming in separate so you could get them in the chat right now if you’re looking for places for free images.
Corey Maass: There you go.
Michelle Frechette: And I don’t think I have more file in there. Did I turn you on to Morgue File at all? Yeah. MorgueFile is like, I have some photos in MorgueFile. It’s you don’t get paid for them, so you’re just literally putting them out there for free. But it’s just one other place for people to kind of look for maybe somewhat less professional photos, but it is where I found an incredible photo of Rochester, New York that I used for WordCamp Rochester last fall because it was free to use and everything else was not. So everyone’s trying to find a good something good in there.
Michelle Frechette 00:11:34 But I mean, my my photos in there are phenomenal.
Corey Maass 00:11:40 Obves, Obves.
Michelle Frechette 00:11:42 You know. Hey.
Corey Maass 00:11:46 Yeah. And we talk about or I talk about like licensing too and that’s, you know, so anyway, I think it’s, it’s neat because it’s I’m seeing more symbiosis. Right. Like the talk that I’ve been giving is, is more stuff that I, I think people might want to talk to me about and are things I can bring up when we’re talking about setting up OMG, you know, if they’re like, oh, I where I’m by the way, I’m sourcing images, I can be like, by the way, make sure you check the licensing. Kind of like, yeah, but yeah, cool, I like that. the, the thing that’s driving me crazy is that we are, I am I mean, of course I’m the roadblock, or a bottleneck.
Michelle Frechette 00:12:34 I don’t know about that. But I know what you’re about to say either. So.
Corey Maass 00:12:36 Well, just that like the product needs a big update, like part of your, you know, going in and going, I don’t know what to do is what I’m trying to fix.
Corey Maass 00:12:49 But the life of being a person with a house that just had a kitchen renovation. Being a freelancer and sudden and I a good thing, right? Like, a lot of work has dipped for a lot of people. And at the moment, like, my workload has gone up. And I’m very happy about that. I like billable hours. These are the billable hours that afford me being able to then work on OMG and stuff like that. But I’m right now like for months I’ve had this update to the product planned, which I think makes so much things, makes things so much more clear. And so I’m frustrated that I haven’t been able to get those out the door due to life and happenstance and life and happenstance happens. But it’s, you know, it’s frustrating.
Michelle Frechette: That is true.
Corey Maass: But because I also, as we’ve talked about then, I think that given a slight shift in the product, again, a lot of the the marketing copy is going to change where the emphasis of, of some of that marketing copy is going to change.
Corey Maass 00:14:04 Speaking of marketing copy, our one of our first classifieds went out, one of the first classifieds that is outside of the WordPress world. We’ll say.
Michelle Frechette: Right. Yeah.
Corey Maass: Went out today and I haven’t seen any stats yet. I, they, I think there is a way to, to see how many clicks it got. And and obviously we can look at analytics of how much traffic that page has received. So we’ll have to do that at some point. But the fun of it anyway is that today’s episode, today’s issue of Dense Discovery, the newsletter we’ve talked about a few times has gone out and, included our why am I sending that to you? I’m putting that in the chat comments, join the chat or not in the chat. And you’ll have to paste in the chat.
Michelle Frechette 00:15:01 Okay, I’ll paste it in the chat because you just sent it to me. Right. So one moment I’ll pick that up. There it is. Copy link. And here it is. Do you also want to pull it up on screen to show people?
Corey Maass 00:15:16 Sure.
Corey Maass 00:15:23 Boop boop boop boop boop boop boop. Present. Share screen.
Michelle Frechette 00:15:39 So there it is. Yeah. So this.
Corey Maass 00:15:40 I just noticed. Is that. This is, issue 303, which also has special meaning for me because it’s, one of the more crucial synthesizers in the history of dance music.
Michelle Frechette 00:15:52 Oh, I thought you were going to talk about a 303 error.
Corey Maass 00:15:56 I don’t actually know what the 303 is.
Michelle Frechette 00:15:59 I don’t either, but we got to be in issue 404, no matter what.
Corey Maass 00:16:02 The. Oh, oh, I’ll message, the guy who writes it. And and say, like, please, can we reserve that? But anyway. Yeah. So as we’ve talked about one of my more favorite newsletters, beautiful design, lots of interesting content. I shared the link. OMG on OMG his twitter account. So so go click on that did I? I think I did tweeted about it anyway and then if you get all the way to the bottom after beautiful art and typography and interesting numbers and things that are classifieds and I and as we’ve shared, we love how ours stands out just looks weird.
Corey Maass 00:16:49 And as you’re even if you’re skimming it, you’re like resourcefulness. Okay. Nervous system mastery to know what that is. Grandma’s cookie recipe. What?
Michelle Frechette 00:16:57 Yeah. What is that? Yeah.
Corey Maass 00:16:59 You know. Yeah.
Michelle Frechette 00:17:01 Yeah.
Corey Maass 00:17:02 And and it’s not our brand name.
Michelle Frechette 00:17:04 As a reminder, show up happens when you do click it. And that’s going to skew our numbers by one. But that’s okay for people watching today. Is it opening in a new tab.
Corey Maass 00:17:17 There we go. There you go. There you go.
Michelle Frechette 00:17:20 So very very specific landing page for this event or for this ad Dense Discovery fans, we know you only came here for the cookie recipe. This is one from our teammate Michelle’s own grandmother. So without further ado. In her handwriting is the recipe for shortbread cookies. And then more importantly, below that, when you do need better social images for your WordPress post pages, recipes, or whatever, take a look at OMGIMG and I think that that link takes you back to the pricing page.
Corey Maass: It does.
Michelle Frechette 00:17:50 And then if you were. Yep, yep. And if you were somebody who was, low vision or blind, then I have the recipe actually in the alt text so that anybody who lands there will absolutely, still be able to use that.
Corey Maass 00:18:11 So love it. Yeah. So it looks like we’ve received somewhere in the ballpark of, say, 44 clicks.
Michelle Frechette: Nice.
Corey Maass: Which is double digits. Our recent best day, because we don’t, actually end up doing a lot of, driving a lot of traffic to the website.
Michelle Frechette 00:18:35 So that’s actually pretty good.
Corey Maass 00:18:36 Yeah. Yeah.
Michelle Frechette 00:18:39 Love it. So, yeah. So that was it. Is this a monthly? So we need to come up with our next.
Corey Maass 00:18:45 Yep.
Michelle Frechette 00:18:45 Yeah. We had a couple ideas were bandied about before. So we’ll, we want to adjust that. We’ll we’ll start to think about it, but we won’t discuss that today and try to work through that. Yeah.
Corey Maass 00:18:57 Yeah.So we’ve got the last ad in the last.
Corey Maass 00:19:01 Right. This wasn’t the last. But anyway, last weekend of September and then last weekend in October, I think, but I like I like the format of you do this thing. You know, so I don’t know if we’ll repeat it, but I like I like the story of it. So that will be a fun one. Yeah. So on to other things. IPA I yeah. More bottlenecking. We have more than 30 submissions. I could use your help. We need to start going through them at least.
Michelle Frechette: Yes, yes.
Corey Maass: And just saying yes or no, and then, I’m scrambling to try to get finish getting the actual mechanism set up for people plugging in their, their products and maintaining a basic profile.
Michelle Frechette 00:20:02 I will export them into a spreadsheet so we can make some determination based on, what’s in the spreadsheet, then together. We won’t do that live because talking about other companies live is not something that we want to do. But we will we will work through that. asynchronously, As we take a look at the different companies, I want to say there’s like 30, 30 something now, isn’t there? As quite a few, actually.
Corey Maass 00:20:28 Yes. Yeah. And we, we just got another one a little.
Michelle Frechette 00:20:32 Yeah. Today. Yeah. 1 or 2 today actually.
Corey Maass 00:20:36 Ten minutes ago. Yeah. So yeah, it’s going well. The problem is, is at the moment or we’ve reached the point where it’s now been sort of floating out there for a couple of weeks. People have started, you know, asking to join. And so like I got called out on a Facebook Group, appropriately so, but called out on a Facebook Group in the last couple of days going, so what’s going on with this thing now? You know, like, and this is the, the problem with again, life getting in the way and building things live because it’s normally you’d make sure all this kind of stuff is set up and then announce it. Whereas yeah, that’s not how we do these things. So now, but hopefully in the next week. I mean, I like that people are anxious for it and asking about it and excited for it.
Michelle Frechette: Same.
Corey Maass 00:21:30 So, we just I got to actually, like, get the the dang thing moving.
Michelle Frechette 00:21:38 I, I, I have, I have to tell you. So actually, there’s 45 submissions. This is. Yeah, bigger than we thought. I, I made the mistake of opening OMGIMG and looking for the form submissions. And of course there were zero there because it’s the wrong website. But I was like holding back the panic. I’m telling you that like what happened, but it’s just a little on me on the wrong website. Now there’s 45 submissions. So yeah, I know, like who could have been worse.
Corey Maass 00:22:11 And I think, I think most of them will be quick like, either it’s either people we know or know, you know, vaguely know of or, you know, we can sort of click through and, and take a look at the product and just kind of go, okay, this isn’t this isn’t an enterprise product. Yep. They are an independent. Great.
Corey Maass 00:22:31 Let’s let them in. But again, it’s I, I and and then as we’ve talked about, I think the, the way forward is we create a subscriber level user profile for them in WordPress, and then we’ll figure out a way to email everybody and say you’re in kind of thing. But I, I’m trying to lock down the mechanism so that when you sign in, you get thrown to a dashboard and then you can maintain a basic profile, but also start adding your products, which emulates every other SaaS app I have built with WordPress. I just need to lock it all down. So. And in the meantime, I am building a, a dog voting app for one client and trying to gather.
Michelle Frechette 00:23:22 What have we dog voting? What are we voting on dogs about?
Corey Maass 00:23:27 So one of my clients is, Seattle Magazine, and they, one of our staff members is a photographer, and she scheduled a, taking pictures of the dogs of Seattle. And she’s going to do this in a few different neighborhoods.
Michelle Frechette: Oh, that’s fun.
Corey Maass 00:23:45 And so we now, of course, need to vote on who is the cutest. So I have to build the mechanism for putting two pictures of dogs together, and then you vote and then putting two more, and then you vote. And then a day later we’ll take all the winners and compare those.
Michelle Frechette 00:24:04 There was there was a similar fundraiser back in the day. I want to say it was Paws of Coronado, maybe where they did a, a competition every year, I can’t remember, honestly, it was so many years ago whether it was to to get into a, calendar or if it was to vote for the Mayor, like the dog mayor of the town kind of thing. And what they did is they, they used our, they used GiveWP and the form, the form grid. And you voted with your money. So your money you donated to the charity, right? Because it was a dog shelter and whichever dog had the most money at the end because they were the ones that got the most votes.
Corey Maass 00:24:46 That’s cool.
Michelle Frechette 00:24:47 Actually won. So it was a fun way to, like, have that competition going between the dogs all on the same page, and you could see which one like, oh, that one’s got too much. I’m going to vote over here or I love that dog too. That’s my my best friend’s dog. I’m going to vote over there, that kind of thing. So that was fun.
Corey Maass 00:25:05 Yeah. Well, I like the idea of it’s like when you go to a raffle where you can you buy ten tickets and then you can walk around and you can put ten tickets in the one thing where you can put one ticket in ten things. So you could you could donate to a bunch of dogs, or you could max out the dog named Max. But yeah. So I’m I’m.
Michelle Frechette 00:25:28 It’s fun. It is fun. That’s awesome. I love that.
Michelle Frechette 00:25:33 I’ve already exported the list and it’s already in a spreadsheet. So, I will clean that up a little bit, because there’s a lot of extraneous data we don’t need for.
Michelle Frechette 00:25:41 And we’ll make some columns for us to vote on and that kind of thing. So I’ll have that ready for us. The other thing that I started, and by started I mean I have a doc with a title at the top. That’s it, but I started. Some I did like basically, my own personal whiteboard, which I will share with you after I get at least 1 or 2 ideas on there of, monthly marketing ideas for IPA WP so that we can start to put together. So it’s not last minute like, oh, what are we going to do this month? That kind of thing. But we could put together a 12 month strategy of the kinds of marketing that we would like to see happen, between the people who are involved. And I think that we can like once we let people know, we could ask for their inputs as well, if they have other marketing ideas, because, you know, these are 45 other companies that also do marketing. So they may have some great ways to interact with one another and to do some co-marketing that way.
Michelle Frechette 00:26:40 And certainly to I think about the fact that, like, let’s say that I have XYZ plugin, I’m not as, as myself as my own company. I’m not going to send people to IPA WP to buy XYZ plugin. That’s not the purpose of it. I’m going to send them to my own website to buy x, x or whatever XYZ plugin. So it’s not like they’re each company is going to be promoting IPA WP because that’s not the purpose of it. Each company instead will have to promote somebody else within the company and or within the organization. And so, thinking along those lines and ideas of ways, because it’s not as simple as just like everybody, you know, post about IPA WP this month because that doesn’t help anybody. That’s not what we’re trying to do. So yeah. Yeah. So leaning into the collective, hive mind of other marketing, what’s worked, what hasn’t, and ideas that they might have, I think would be really helpful.
Corey Maass 00:27:41 I was talking about the site with somebody today and heard, heard myself say that the the directory is actually secondary, which is like we’ve talked to, talked a little bit about it before. but it, it started to sort of crystallize in my mind that this is not. Like you said, like the the directory is not the the directory is almost incidental. Like the more we talk about it, the more it’s. Yes, it’s the it’s almost like an employee directory or, you know, just these are the members of the Chamber of Commerce kind of thing. And yes, it’s great to it’s another backlink to your site and you can use it more explicitly if you want. And hopefully some people use it and find it or find it and use it and use it to find plugins and stuff. But it’s at a very abstract level, the site really, I, I’m the site or the organization, the Alliance, whatever that looks like is a resource ends up being a marketing resource. Like sign in.
Corey Maass 00:28:58 Once you once you’ve you’re a member of the Alliance, sign in and there’s these ten things like we might end up with a page. Predictably, we’ll end up with a page that has a bunch of discounts on it. So it’s like, oh, you know, EDD was nice enough to offer us 10% off, or, you know, an SEO plugin or, you know, so it’s like different things that they want built into. They’d love you to sell, you know, or premiums, you know, these ways for you to sell your plugin, but then also go to over here our resources for marketing. And then, like you said, whatever this month’s exercise, collective exercise is. I had a really nice coincidence. I have all these. I have dozens and dozens of mailing lists, newsletters that I subscribe to, often promoting products or whatever. And one of them was, mentioned a chemistry set and and whatever the preview text it was, and it was right next to an email that I have about IPA WP and like light bulb went off.
Corey Maass 00:30:08 And so what I wrote down was, IPA needs a section for product owners to choose other multiple products that work well together in a chemistry set. So like building these, you know, what is your preferred stack or what is your preferred, you know, but also being able to any I want any plugin or product to be able to list all the plugins or products that they integrate with, integrate with, like, you know, and, and and it can’t be all of them. Right? Even even though that might be true. But like, you know, OMG integrates well with a bunch of SEO plugins. So we might list a bunch of SEO plugins or something like that.
Michelle Frechette 00:30:58 That makes sense. Yeah. Absolutely.
Corey Maass 00:31:00 But that way it’s because it’s, as we said before, like as your good suggestion of if if we do an onboarding, I can find out that, you know, oh, they’ve got Squirrelly installed what we integrate well with Squirrelly in a specific way. So you know, here’s an advantage. And these plugins explicitly work well together. It’s not just yes they both can coexist on the same WordPress install.
Michelle Frechette 00:31:28 Right. So we also we also could create some kind of like a little badge out of our logo that participating businesses could put on their website saying, you know, proud member of the Independent Product Alliance. And then it could link back to our page in case people are looking for other products that they know are independently owned like that.
Corey Maass 00:31:52 Love it. All right. We’re officially starting a list.
Michelle Frechette 00:31:58 Now, if we could just come up with a logo because I sucked it. All of them.
Corey Maass 00:32:03 Let’s talk about the logo. Michelle.
Michelle Frechette 00:32:09 Okay. Sure. You made me cry. I’m kidding. I have done such good logo development in the past, but for this one I cannot get my head around it. So that’s when it’s time to let somebody else do it.
Corey Maass 00:32:22 Well, and I mean, as we’ve talked about in previous call or to in the previous call or two like, I mean, if you’re busy and if you, if you’re if it’s not the thing that you can sit down and get your head into and, and then inspiration, I mean there’s still art to it.
Corey Maass 00:32:38 So inspiration is inspiration and sometimes that’s not there. Or you know, sometimes you have a co-founder who’s a pain in the ass, who’s really picky. And so even though you’ve sent over a few perfectly adequate examples, that person said no.
Michelle Frechette 00:32:55 Do you know that adequate. Adequate is the worst? Is the worst thing you could say? Like, bad is fine. I’m happy with having bad design, but adequate designs is like, oh, those are just boring. Oh, those are just so the very one of the very first web pages I ever built back in the day. So this was back in 2000, I think. So stretching quite a ways back. I was working at a university and like the web, like registering online, like I was all part of that. We never had registration online until I worked there, that kind of thing. Anyway, they said to me, since you’re taking this classes on e-commerce, why don’t you design a page for our new e-commerce program? And I was the registrar, but I was like, sure, I’ll do it.
Michelle Frechette 00:33:43 And the instructor came back and he used the word pedestrian. It’s very pedestrian. And I was crushed. I would rather hear this sucked than it was just pedestrian or just adequate. So if you. So yeah, that’s that’s the way for me to either like I don’t want to be adequate. I’d rather suck big or be really good but like pedestrian, adequate. Okay. Yes. Okay. Perfectly adequate. I interrupted you.
Corey Maass 00:34:17 Well, you know, I, I, I don’t think you disagree. Like we.
Michelle Frechette: No I don’t.
Corey Maass: You didn’t sit down and and spend hours on a piece of fine art. These were.
Michelle Frechette: No, not at all.
Corey Maass: What can we generate. And so yeah, today in between other things generating on my, on my computer, I pulled up, Dall-E and started trying to generate and less than adequate results. Abounded.
Michelle Frechette 00:34:48 1 or 2 of them weren’t so bad.
Corey Maass 00:34:51 They were fine. Like there was something to it. yeah. But so I did. Finally, I did get on Fiverr and hired somebody. And so we should have, three ideas within a couple of days. And as we’ve, as we’ve mentioned before, I often end up using this as just source idea sourcing, essentially. And so I may or may not use whatever we get, but at it, somebody else who hopefully will do a little bit of deep thinking, hopefully not a lot because we don’t pay a lot. So I’d rather they. Just did did a bunch of things and got, you know, we got the appropriate value for what we’re paying. We would love to pay more. We don’t have the budget, So we know.
Michelle Frechette: Not yet.
Corey Maass: Yeah, but the idea being right, that, you know, somebody, an actual human, will sit down and come up with a bunch of ideas. And then often what I end up doing is taking the same. It’s an exercise in actually writing out the description as much as anything. And so then taking the the copy that I wrote and sending it to other people and seeing what we get back. So, we will start with one and see. See what happens.
Michelle Frechette 00:36:08 Exactly. And we will both be at WordCamp US.
Corey Maass 00:36:14 Yes. Yep.
Michelle Frechette 00:36:15 With stickers I have stickers. OMGIMG stickers. Stop by and get some. Ask me any time.
Corey Maass 00:36:23 Yep. Not a lot because I, you know, stickers are. I think that you you attract people who want stickers. But at least when I’m walking around and it’s like I think stickers are they’re not as popular as they once were. I also think that, like, swag in general has dropped off a little bit. That’s my impression because and without a table, like, I don’t want to be carrying around a box of swag. So, I haven’t. I will have.
Michelle Frechette 00:36:54 I will have. I will have stickers in my basket. There you go. In my, my scooter basket. So if anybody’s interested in grabbing a sticker from us, come on by and.
Corey Maass 00:37:05 I’ll have some.
Michelle Frechette 00:37:07 Vote for me on the back of the sticker.
Corey Maass 00:37:11 Well, did I tell you about I about that, I, I did I did decide to spend a little bit of money on ordering more t-shirts because at the last WordCamp US.
Corey Maass 00:37:21 I did not change my t-shirt for the entire time.
Michelle Frechette 00:37:26 Yeah, that’s a good idea. I’m glad that you invested in that.
Corey Maass 00:37:30 People. People probably gave me the benefit of the doubt. They’re like, oh, he ordered three black t-shirts for the five days. No, I didn’t, I wore one black t-shirt. It’s like a.
Michelle Frechette 00:37:40 Everyday and a lot of deodorant.
Corey Maass 00:37:41 A lot of deodorant. And I like most nights, I like I rinsed out, I at least rinsed the pits, you know, and then had it dry on the the air vent. But, you know, like the fear, right? You can’t spill anything on it or if you like, I actually checked every night, like, did I sit in anything? because, you know, that that would be a giveaway. So anyway, I ordered, Yeah, I ordered another t-shirt. I think that’s similar to the jacket. So it’s like print all over. So it’s pretty bombastic. And then.
Michelle Frechette 00:38:15 Is that the one you’re going to wear on stage?
Corey Maass 00:38:17 Probably. Well, it’s like we’ve talked about it. You know, usually at conferences it’s over air conditioned. So it’s actually the outer layer that matters more, the hoodie or the jacket that I ordered, you know. But when if you’re on stage and you’re sweating, you’re probably don’t want to. I’ve actually fallen into that trap before. I remember specifically at Belfast, WordCamp Belfast, and I was like, it was hot, but I didn’t want to take my branded, like track jacket off. And it was it was actually like fleece. So I was like, hot and I run hot as it was, but I like I can’t take it off. I can’t, just talk faster. I can’t take it off. but anyway, so now I have, coming towards me. I have a yellow, banana yellow t-shirt and then like, a bright teal or something because I was like, we’re all about big, bright colors and big bold, you know, having fun and stuff.
Michelle Frechette 00:39:14 So it’s about getting attention with your, your images. So why not get attention with your t-shirt? Absolutely.
Corey Maass 00:39:19 Exactly, exactly. So, but yeah, WordCamp US should be fun. I’ve got a bunch of events scheduled and I’m trying to line up, you know, some meetings with people because that’s kind of what you do. And if it mostly just catching up, talking tech, that kind of stuff. But yeah.
Michelle Frechette 00:39:38 I should give you my calendar link so that we make sure that we actually eee each other at this event, because it’d be a lot of it would be easy to keep meaning to. And then you get to the end and you’re like, yes, sorry we didn’t get that drink together or whatever.
Corey Maass 00:39:53 No kidding. Yeah, yeah, yeah, I’m big on breakfasts, so we should we should pick a morning, you know, and even just get coffee and have a sit down.
Michelle Frechette: Yeah, that’s.
Corey Maass: At a reasonable hour if you’re not.
Michelle Frechette 00:40:08 I am not a morning person, but I will make myself be a morning person for this event. I always do.
Corey Maass 00:40:13 You know, 11 a.m. is still morning.
Michelle Frechette 00:40:16 This is true. This is true. Steller does have a booth, so I will be staffing at at least one two hour period. So that’ll be a lot of fun. And then, yeah, we’re Stellar. We’re doing an affiliate Meetup, getting, people who are either affiliates or interested in affiliate marketing coming to that. And then we have, an event also, which I think I’ve invited you to both of those. The event is Thursday evening and is actually on the WordCamp US side events page. So if people are interested in signing up for either of those, we’d love to see you there. And Corey will be there too, right? So you can talk to people there too. You can hijack one, one, 1 or 2 chairs in our event to talk to other people for sure.
Corey Maass 00:41:01 Happy to. And then I’m yeah, I’m I’m the proverbial? I am the one of those people that’s just hallway track all day long. you know, I do go, but, wander around or go take a nap, usually in the afternoon. But I depending on the venue, some venues are more conducive to it than others. But like, usually there’s a good place to to stand. And I just stand because I want and I try to grab people as I walk by or, you know, inject myself into conversations or like super extrovert mode, you know, not in an obnoxious way, but it’s I’m like, this is why I’m here. I’m here to talk, you know? So.
Michelle Frechette 00:41:44 Yeah, exactly.
Corey Maass 00:41:45 And and last year was great. Like, I had my, WordCamp buddy, Matt Lowe, like, we had established, like, okay, let’s, you know, keep checking in with each other throughout and, like, so we have somebody to hang out with. And so I got to know him much better, which was great. And and then from standing around and just talking, I want that’s how I met, Alex Standiford, who’s now, you know, a better colleague. And, and is in my Mastermind Group and, and stuff like that. So there’s I, I love it like, it’s this is what I miss. Like I miss going to more WordCamps, you know, especially the smaller ones because you end up. I mean, that’s how I met Cory Miller 150 years ago.
MIchelle Frechette00:42:33 Exactly.
Corey Maass 00:42:34 And that kind of thing. So, yeah.
Michelle Frechette 00:42:36 We just got our budget approved today for WordCamp Rochester, which is happening in October.
Corey Maass: Oh, that’s cool, that’s cool.
Michelle Frechette: The website will be turned on in a day or two after I, you know, build it. turn it on.
Corey Maass 00:42:50 Turn it on. Oh, man. They probably make you use Gutenberg, don’t they?
Michelle Frechette 00:42:54 Yeah, yeah.
Corey Maass 00:42:56 You used to be able to build it however you want, but.
Michelle Frechette 00:42:59 Yeah. No.
Corey Maass: Sorry.
Michelle Frechette: That’s okay. I’m just going to basically copy and paste a lot of what we did last year. So I don’t have to recreate the we’ll change out some images, things like that dates and the and the like. And then yeah, we’ll be able to do a call for speakers. It’s going to be October 5th to our call for speakers and our, call for sponsorship and volunteers. And all the things will be up live hopefully in the next day or two.
Corey Maass 00:43:26 That’s really cool.
Michelle Frechette 00:43:28 Yeah.
Corey Maass 00:43:29 So I’m sitting here going, how far is Rochester? But I’m gonna.
Michelle Frechette 00:43:34 I’m going to guess. Six hours?
Corey Maass 00:43:35 . It’s a real six hours. Yeah.
Michelle Frechette 00:43:37 Yeah, yeah yeah, I, I do those kinds of drives all the time. Like I drove to Montclair earlier this year. I drove to, Ottawa. So six hours, seven hours or less is like my limit that I can drive straight. Anything more than that, it’s like, maybe we need to stop, but.
Corey Maass 00:44:01 Five and a half to 6.5 hours, so. Yeah. Round number six. Yeah. yeah, I, I miss, I miss, I just missed I mean, we talk about this all the time. I miss there being especially on the Meetups. Like we all miss there being more WordCampss and more small camps. Like when I was, in upstate New York, there were a whole bunch I could go to, you know, within four hours or so. And even in Tennessee, like, go down to Georgia or go down to Atlanta, go down to Birmingham, like go down to, you know, all these different ones that you could bop around to. And, and I miss things like, like I, I often in the same, in the same way that I think often about what is a non insider WordPress user. I think about, the word WordCamp Portland, Maine, because it was like one of the smallest but really good camps. But it was it, it attracted a very different type of like there were a lot of like deep nerdy developers, which was a little different vibe than, some of the others that were more like user types and.
Michelle Frechette: Yeah.
Corey Maass: And then and the venue was sort of interesting and anyway, just like but to me it was the epitome of like the small camp and just we miss those.
Michelle Frechette 00:45:24 What year were you at Portland, Maine? I was just looking mine. I was there for 2017, I spoke there.
Corey Maass 00:45:31 I think it must have been before that.
Michelle Frechette 00:45:34 Okay. but let it be funny if, like we were, we didn’t know each other. Both. Right. There would have been kind of right.
Corey Maass 00:45:39 But it wouldn’t be the first time that that happened.
Michelle Frechette 00:45:42 I know for sure. Especially not in WordPress. Yeah.
Corey Maass 00:45:49 Portland. Maybe? Maybe 2017? 2017.
Michelle Frechette 00:46:00 Too funny. We were both there. I listened to a guy talk about podcasting at that. At that, WordCamp. And I didn’t even know what podcasting really was. I mean, I had an idea what it was, right? And then I thought, well, that’d be cool. Tuck that back in the in the back of my head. That way, if my customers, because I was freelancing at the time and my customers ever want to start a podcast, I’ve got this information on how to start a podcast. None of my customers ever did. But now I podcast way too much. I mean, is there such a thing as too much? Some people might say yes, I say no. I am enjoying it. It’s a lot of fun.
Corey Maass 00:46:37 I’m sharing my screen.
Michelle Frechette 00:46:38 Okay.
Corey Maass 00:46:39 You should throw that up.
Michelle Frechette 00:46:41 There it is.
Corey Maass 00:46:45 WordCamp TV WordCamp Portland, Maine, 2017.
Michelle Frechette 00:46:51 Oh, search Michele Ames for that one. I bet you’ll find my talk to, say, one same year. How funny. It was an interesting school. It was like an art school or something, if I remember correctly. Yeah.
Corey Maass00:47:07 Yeah.
Michelle Frechette 00:47:10 Because I would have been there.
Corey Maass 00:47:11 That was. That. The 2017.
Michelle Frechette 00:47:12 I was on. I gave a talk, but I also was on a panel for marketing that last there I am that’s that was me.
Corey Maass 00:47:24 But your hair’s not purple.
Michelle Frechette 00:47:26 It was not I did not dye my hair purple until 2021.
Corey Maass 00:47:31 She knows. She knows the day.
Michelle Frechette 00:47:34 It was after my daughter got married because I wasn’t going to go to her wedding with purple hair. So yeah, and I almost changed it back earlier this year and everybody was like, but it’s your signature. But I think at the end of this year the purple is going to be gone. It’s fine. It’s really high maintenance. And that was a fun camp. Yeah, we were both speakers, so we were both at the speaker dinner. That’s so funny. When you think back to the after party.
Corey Maass 00:48:02 The the after party I was at for about four minutes.
Michelle Frechette 00:48:07 Okay.
Corey Maass 00:48:09 so. Oh, okay. So do you remember in the lobby, a guy giving away tea?
Michelle Frechette 00:48:18 No.
Corey Maass 00:48:19 By any chance. Okay. So.
Corey Maass 00:48:22 One of my best oldest friends started a seaweed tea company and, and that is. And now he has a whole shop dedicated to seaweed products, but, focuses, not focuses, highlights the selling of his own tea. That is all seaweed based tea or tea that has seaweed in it as a primary ingredient. But that was the first event, I think one of the first events that he like tabled that because I convinced him I was like, it is, you know, this is not your market, but it’s a random cross-section of people. You should do it. And, and sponsor tables were cheap. Cheap, you know, because it was such a small local camp.
Michelle Frechette 00:49:04 This was not the one with the koi ponds in the lobby, right? That was Providence, I think.
Speaker 3 00:49:11 I’m pretty sure not.
Michelle Frechette 00:49:13 Yeah.
Corey Maass 00:49:14 yeah, I kind of remember. Yeah. It was in, Yeah. It wasn’t like there’s, there’s an actual art school, but it was and it was not in the actual art school that I went to as a kid. It was another different facility, much more new. but there were, rehearsal rooms in the basement because and like, sort of big, big art installation galleries because I snuck downstairs and found a rehearsal room that was open, unlocked, and went in and took a nap.
Michelle Frechette 00:49:51 Oh, perfect. That you’re going to say, started singing or something? Nope. I took a nap.
Corey Maass 00:49:56 No, I I’m a big napper. I take a nap almost every day and especially at, you know, an events like that, like I need to go pass out. I’m not a caffeine person. I’m a morning person and a night person. And that means I need a nap in the middle. And, I.
Michelle Frechette 00:50:11 Understand yeah.
Corey Maass 00:50:12 Finding a quiet corner is sometimes difficult, but I’m pretty shameless. Like, I will just go lay on a bench and, you know, try not to bother anybody. But in this case, there were, like, silent rooms, which is pretty awesome. Nice.
Michelle Frechette 00:50:31 Do it. Corey, come to Rochester. That’s right. Absolutely I agree Marcus. Absolutely. He should absolutely be in Rochester. We have a lot of fun. We’re going to do garbage plates again this year.
Corey Maass 00:50:41 Oh.
Michelle Frechette 00:50:43 Local delicacy.
Corey Maass 00:50:45 The famous the.
Michelle Frechette00:50:46 Marcus. Marcus can tell you how good they are. They’re so good.
Corey Maass 00:50:51 I’m looking, I’m looking.
Michelle Frechette: For garbage plate?
Corey Maass 00:50:55 No. Right now the fifth is free.
Michelle Frechette 00:51:01 I pencil it in.
Corey Maass 00:51:03 I’ll pencil it in. Go and come back. I’d have to go quick, because then I. Because I’ve got to be home with the dogs the following week, but.
Michelle Frechette 00:51:10 Yep.
Corey Maass: And then since we’ve reached. The, random random link hour. have I told you about what else I’m doing in October?
Michelle Frechette 00:51:19 No. What else are you doing in October?
Corey Maass 00:51:22 I’m hosting a or putting on an 80s night at our local country club where I bartend.
Michelle Frechette 00:51:31 Is this show me a uniform? outfit?
Corey Maass 00:51:35 Yes. An outfit. Okay. Yes. So I did show you, and then. And there are other accessories that have since arrived in the mail that are absolutely amazing. Some of them I think I might end up bringing to WordCamp US just to have more outrageous clothing to wear.
Michelle Frechette 00:51:49 I, I think I approve that message.
Corey Maass 00:51:53 But yeah, as a, as a we because the our country club is just, it’s, it’s this lovely old building from the 70s. It’s super 70s. It’s all wood paneled, you know, whatnot. But it’s like it’s just a great room. And so I, I’m like, we need to have I mean, they, they make a lot of their revenue from renting out the room. But I’m like, we need more events, more like social events and a buddy and I brainstormed. We should do an 80s night and and we’re going to do it as a fundraiser for our local humane society.
Michelle Frechette 00:52:27 So that’ll be fun.
Corey Maass 00:52:29 It should be a lot of fun. But yeah, so I’m looking forward to October already. It’s also my birthday month.
Michelle Frechette 00:52:34 So mine too. I too. October 15th.
Corey Maass 00:52:39 There are so many people with birthdays right around ours like.
Michelle Frechette 00:52:43 It is true.
Corey Maass 00:52:45 Four of my old best friends are all I’m. I’m the 10th and I just. I know I have a good friend who’s the ninth. The good friend who’s the 13th. Like now you the 15th. Like, everybody is right around there. So yeah, nine months previous was very popular, at least for our generation. Our parents generation.
Michelle Frechette 00:53:05 Yes, yes. Eight months for me because, my mother and, my mother had a car accident that broke her water. And then there I was.
Corey Maass 00:53:17 There you were.There you were.
Michelle Frechette 00:53:18 There was. I was looking for something. I have the I thought you’d like this. So every year at StellarWP, I add one more idea to the 24 I started in 2020, 20 ideas for fundraising online in 2020 added another 21 for 2021, right? So every year I add a new one. So this year I already started I like popped into my head. I already wrote it. It’s called hey DJ Play My Song. And the idea is that through the forum on your website, in advance of your wedding or your event, people could pay $5 or $10. Whatever you decide and name a song they want the DJ to play at the event. And then of course the bride and groom, the whomever.
Corey Maass 00:54:04 I was going to say approved by.
Michelle Frechette 00:54:05 Yes. Moderated by what specific language for that. But then, you know, some people sometimes put it on the card like, hey, if you want to hear a song, put it on there, whatever. But this way they could like, fundraise for the honeymoon or like, like I said. And you said the dogs. That made me think of it. I said, or, you know, for your your local shelters, bark bash if you have like that kind of thing for your for the dogs. But wasn’t that fun?
Corey Maass 00:54:27 I thought that was such a cute idea. Yeah, yeah. The, I’m I’m I’m starting to brainstorm more like that because it’s like the. So my buddy who who’s doing the party with me, he actually worked in a movie theater in the 80s and still has hundreds of posters, like the original movie posters from the movie theater in the 80s. we’re hoping he hasn’t looked at them since the 80s, so we’re hoping they’re in any sort of condition.
Michelle Frechette: That they are in good shape. Yeah.
Corey Maass 00:54:56 But we’re planning on going through them and ones we we don’t want to keep personally, like hanging them around. And then at the end of the night, like, let everybody take one home for five. An extra 5 or 10 bucks. Again, all donation based or all, you know, but like, yeah, finding those little activities or little things that can get people to throw in an extra buck or two, it’s amazing.
Michelle Frechette 00:55:18 It’s not a bad thing. You have been scolded. Cory needs to update his Presser profile on the WP World with all the events that you’ve attended and spoken at.
Corey Maass 00:55:28 All right.
Michelle Frechette 00:55:28 That is a new feature of the WP World.
Corey Maass 00:55:31 That’s true.
Michelle Frechette 00:55:32 We gotta get Marcus on the post that is Happiness Hour so he can talk to people about all the updates on the WP World. Corey. I’m sorry. Marcus hit me up in Slack and I will give you the link to schedule, on our Wednesday Happiness hour. I would invited you, Corey, because we already do this already for a full hour every week. Two days in a row. Might be a little much.
Corey Maass 00:55:55 It’s fine. I mean, not that we don’t then also see each other at all of the Meetups and all of the. But you know.
Michelle Frechette 00:56:01 Exactly, exactly.
Corey Maass 00:56:03 Edit my Presser profile. All right, I’m on it. I’ll do this first thing in the morning. I thought I did.
Michelle Frechette 00:56:09 It’s updated though. He’s added so many features, you can now go through and click all of the different events you’ve attended and whether you were a speaker or an organizer. Pretty cool stuff.
Corey Maass 00:56:21 I don’t know. Okay Marcus feature request. Can I pay you ten bucks to do this for me?
Michelle Frechette 00:56:31 it’s worth more than that.
Corey Maass 00:56:33 Oh, yes.
Michelle Frechette 00:56:34 Also, now, I don’t know. I haven’t checked, but you can now add, businesses for free to the directory. So if you haven’t yet, put OMGIMGin there. I already have a business associated with my account, so I cannot do that. For us. So you would have to do that for us.
Corey Maass 00:56:52 Business directory. I’m pretty sure I added it.
Michelle Frechette 00:56:57 I don’t remember, I haven’t looked.
Michelle Frechette 00:57:00 Just saying it out loud. Anyway, so we meandered all over the place today. But we have the. The bottom line is we’ve been getting a lot of work done and I think, I will work on that spreadsheet. So, we can take a look through the different, businesses for IPA WP, and then we can continue to work on what the features are that you want to get added in so that we can edit the home page. Hopefully all of that perfect storm happening before WordCamp US in three weeks so that we can have a product to show people. yes, we plan. God laughs. That’s what they say.
Corey Maass 00:57:39 Plus talks and slides and actual work and hobbies and everything else.
Corey Maass 00:57:48 More, more hours in the day. I’m going to WP More Hours in the Day is going to be my new plugin. There you go. And it introduces a wormhole and.
Michelle Frechette 00:57:56 It’s a magic. Anyway, it’s just magic. Yes.
Corey Maass: Something. But anyway, lovely talking as ever.
Michelle Frechette 00:58:01 Yes. And for everybody who’s hung in with us today, we’ll see you next week.
Corey Maass 00:58:07 Dome, ba dome, ba.
