Mason James doesn't like the term “maintenance”, which may come as a surprise considering many folks lump his company, Valet (formerly WP Valet) into a group of “maintenance service” agencies.
Maintenance is a completely inadequate and backwards approach to running a business. If you start off with this mindset, you’re likely to get mediocre results at best. Instead, what your business likely needs is strategy and support.
They see needs differently, and it's part of their approach with supporting sites at Valet. It's a pretty interesting read and worth reading for anyone in the business of long term client relationships.