Nathan Baschez wrote an insightful business-related post on the “lifecycle of a business.”
According to Nathan, businesses often are born simple, grow complex, and then die of something he calls “Complexity Convection.” Nathan argues this is a natural process that drives many companies up-market and leaves them open to disruption. ⚰️
Applying his theory to WordPress and other CMS platforms, Nathan writes:
“Wix and Weebly were created as simpler alternatives to WordPress and Drupal. Now, they’re the complex ones. The market is being invaded by new entrants like Universe and Carrd. Some people even use Notion to build websites! And, for the ultimate simplicity, there’s always Linktr.ee. No website needed! Just the nav.”
