Rodolfo Melogli has changed the pricing structure at bto be more affordable to people around the globe. He’s done this by calculating “Purchasing Power Parity.”

Purchasing Power Parity (PPP) is a metric that can be used to determine the actual “purchasing power” of a given country. A basket of goods purchased in the USA with USD is compared to the price of that same basket in a given country, in that country’s local currency. This ratio is never identical to the actual local currency exchange rate against USD. In fact, in some countries it’s much lower, which means that those goods can only be purchased using less USD than would be required in the USA.

Based on this metric, the PPP value helps with redefining prices. To better illustrate this, based on PPP data from the last 5 years, those in India may receive discounts of up to 75% on Business Bloomer WooCommerce online courses, those in South Africa may receive a 59% discount, Norway students may receive no discount, and so on.