At Yoast, we’re all about website optimization. We take a ‘full view’ on things, so we really look at everything. We help you make your websites more usable, faster, more reliable and easier to navigate for both you and your visitors. In other words: we make your website work.

The added bonus? If you’re doing all of these things right, your website becomes easier to find and you’ll probably make more money as well!

How we do it

As said, we don’t want to leave anything out when it comes to website optimization. Here’s how we help websites being as optimized as possible:

  • We offer (free) WordPress plugins to optimize your SEO and make it really easy to implement Google Analytics.
  • We maintain a blog and an article section on our website to keep you up-to-date on latest news and developments regarding SEO, conversion rate optimization and usability.
  • We have vast experience in website optimization, with clients such as Facebook, eBay, the Guardian and many more.
  • We do website reviews, where we tell people what they could (and should) do to make their website work.

Why we do it

We do it because we love it, plain and simple. We really believe that everyone should get a shot at creating the best website possible, whether you or your company has a lot of money or not. That’s why we offer free solutions and publicly share our knowledge.


The consequence of all of this? With two of our free plugins being among the largest in WordPress and WordPress being the largest CMS in the world, we believe we’re already making a difference. These free plugins make it possible for everyone with a  WordPress site to optimize their website and even out the playing field. Over a half a million visitors a month visit our website for information on website optimization. 95% of our website review customers give us a 9 out of 10 or higher.

And we’re still not there yet; we’re continuously working on making it even more easy for people to build great websites. So make sure you check out our website, subscribe to our newsletter and follow us on Twitter and Facebook. Because we’re here to help you optimize your website and grow your business.”

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