Transcript ↓

In this episode of the Post Status Happiness Hour, host Michelle Frechette and Darian Lusk share their journey launching and managing the official WordPress.org TikTok account. They discuss overcoming initial nerves, embracing influencer marketing, and collaborating across generations to create daily, authentic, and engaging videos. The duo highlights their creative process, community-driven content, and the importance of spontaneity over corporate polish. They also reveal behind-the-scenes stories from WordCamp events, tease upcoming collaborations, and encourage audience participation, all while emphasizing the fun and connection at the heart of their WordPress TikTok adventure.

Top Takeaways:

• TikTok is Being Used to Energize and Expand the WordPress Community: Michelle and Darian are using TikTok as a playful, engaging platform to showcase the global WordPress community. Their content captures behind-the-scenes moments at events like WordCamp Europe and aims to connect with younger, more diverse audiences in an authentic, unscripted way. The vibe is intentionally fun, personal, and accessible—not overly polished or corporate.
• Community and Team Collaboration are Key to Real-Time Content Success: The success of the TikTok initiative was made possible by the fast support of the Automattic team across time zones. From helping Michelle access the TikTok account while traveling, to teammates assisting with content ideas, the distributed team model enabled agile, in-the-moment content creation and reinforced the value of strong internal collaboration.
• Personal Joy, Humor, and Relationships Fuel the Project: Michelle and Darian’s enthusiasm and personal connection shine throughout the project. Their humor, openness (including joking about stunts and family involvement), and genuine love for the WordPress community create a sense of fun that draws people in. They prioritize joy and connection as central to their content and outreach.

Mentioned In The Show:

• TikTok
• Automattic 
• WordPress.org
• Adobe Premier
• Vid Cap
• Cap Cut
• WP Community Collective

🐦 You can follow Post Status and our guests on Social Media:

• Adam W. Warner (Director Of Field Marketing, GoDaddy)
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧

Transcript

Michelle Frechette 00:00:01  We’re live with. I almost said TikTok. With the Post Status Happiness Hour. We’re talking about TikTok today. I’m so excited. I had been sitting on some information for quite a while about the fact that I have a contract to work with the amazing Darian Lusk, who is my guest today. About on TikTok for WordPress.org. And I have to tell you so. So Darian, let’s talk a little bit about how this all went down. I’ll talk from my perspective. You could talk from your perspective. And I’ll tell you all about how scared and nervous I was about all these meetings. I had no idea what was going to happen. I was like, I’m one of those people that says yes and then figures it out afterwards.

Darian Lusk 00:00:48  Well, I, I’m so excited to like, dive into our, you know, our meet cute. I mean sparks flew and it’s.

Michelle Frechette 00:00:57  It’s big hearts for Darian.

Darian Lusk 00:00:59  Big hearts all round. It’s been. We’re about three weeks into having launched the account the at WordPress on TikTok account. Please like subscribe follow. And I just wanted to say, first of all, thank you so much for having me.

Michelle Frechette 00:01:17  Yes. Thank you for joining me.

Darian Lusk 00:01:18  Thank you so much. And I’m just so excited to talk about what we’ve been doing, talk about, you know, maybe give some inspo to other people if they’re looking to get into TikTok a bit and or maybe scared of, you know, what it is, or having their socials taken by, the powers that be or you know, or don’t know where to start. So I’m just so happy to be here. So thank you.

Michelle Frechette 00:01:46  Yeah. It’s my pleasure. So. Okay, so for anybody who doesn’t know Darien. You I don’t remember your official title. I want to say Social Media Manager, but I could be wrong for WordPress at Automattic. And, shortly after I was laid off from my previous position, I get a text message from the amazing Bree McCready, and she says, ‘Hey, I’m wondering if you might be interested in doing some influencer marketing?’  And I was like, okay. First of all, I think it’s funny. They call me an influencer because here I am just sitting in Western New York living my, you know, kitty litter in the background, all the stuff. But I was like, yeah, I’m always open to conversations. Let’s talk. And she set up a meeting with you and me and her. And so we get on a call and I’m like, I don’t know who this person is. I don’t know if he’s judgey. I don’t know if he’s like, but now, like, we’re practically best friends. Like, you know.

Darian Lusk 00:02:39  More than best friends. 

Michelle Frechette 00:02:40  Yeah, exactly.

Darian Lusk 00:02:42  We’re so locked in.

Michelle Frechette 00:02:44  I love it, I love it. And we are having so much fun with this. Originally, you all didn’t even know where you were going to put me. You’re like, well, we’ve got several channels. We’re not sure where to position Michelle. And so we decided, I think, well, you all decided, hey, we’re gonna do this for .org which seemed a little bit funny because we’re not necessarily, driving a lot of revenue right through .org, except for peripherals for the community at large for Woo and everybody has their own. But just getting into WordPress for people means getting into our ecosystem, which is good for everybody. I am not a top of funnel person because I have a lot of people already, and so I’m like a mid-funnel person. It’s like, what are we going to do with Michelle now that she said yes, but we have had so many meetings. First of all, we laugh through all of them, which I love. I will say like, I don’t know, I’m a, I’m a Gen Xer. you’re probably like a Z or I don’t know what they call everybody nowadays.

Darian Lusk 00:03:41  But thank you so much. I’m running with the Z. I’m like, yeah, I’m a 33 year old Gen Z. You know, I’ve got my Woo boo boo. I’m like, I’m going to be okay.

Michelle Frechette 00:03:53  So I got we got X and Z and I’m like so you know like I come up with this list. First of all I don’t fit into any of the I don’t organize the way you do. And I’m so grateful you run with the way that I do things. But it was really funny as I come up with all these TikTok ideas, I first of all, sitting and scrolling TikTok at night is not research. I love that I can call it research and not just a time suck, but I come up with all these ideas. And you didn’t say no to any of them. You just said, oh, let’s wait and see how that fits in. Which is like the perfect way to say maybe Michelle. Or like when I would take my daughter shopping and I’d say, oh, I don’t know. Let’s see. And she’s like, let’s see, means no. But we’re having a blast with it. So I’ll step back. You talk a little bit about the whole vision and how you saw this whole thing kind of playing out.

Darian Lusk 00:04:47  Oh, so first of all, great intro. My let see’s are, you know, we’re gonna see. Because I don’t think you’ve ever given me an idea that I wasn’t like, let’s do it.

Michelle Frechette 00:04:59  Right. That’s true. 

Darian Lusk 00:05:00  It’s been the best. We just have. Yes anded each other from the jump. And. Yeah, like, you know, I guess you give a little context. I started it Automattic around five months ago, and. Yeah. I’m on the sort of cross brand social team running the socials. And, you know, we sort of have this, have this initiative that I’m taking to kind of scale our brands in terms of their short form video presence. You know, it’s the, the, the content we’re all seeing when we’re doomscrolling now. It’s these, you know, grabby videos with the text on screen and the very in vogue. And so, you know, we were talking about what brands to sort of use as like a, you know, statement of presence, sort of a proof of concept. And WordPress came to, you know, was like very seemed very viable. And and Michelle, you were the like the first name floated. Bree, who I work with, was like, we gotta hit up Michelle for this. She’s great. You know, she’s the she’s the mayor of WordPress. And it’s like, and I love how you.

Michelle Frechette 00:06:21  Say I love that you said mayor and not grandmother, thank you very much.

Darian Lusk 00:06:24  Of course. And you know, I love how you are so humble. Just to say you’re not an influencer. Influencer can mean a lot of different things. And I mean, it’s like I’m I’m like me mansplaining. But, to me, you are such a WordPress influencer. You know, I’m looking at the WordCamp socials. It’s like everyone wants their me and Michelle moment. I’m like, Where’s my me and Michele? Moment I’m like, getting FOMO and you know, but it makes so much sense. to have have you sort of like, lead this charge with me and it’s just. Yeah, it’s like you said, it’s been the best. It’s been the best. And, you know, if you guys check out our account, I think, you know, Michelle, you’ve sort of taken this, like, role as content creator, and I’ve sort of taken the role of social media manager and some of the videos. And, you know, I’m really excited for like, that onscreen relationship to develop. I think I think there’s.

Michelle Frechette 00:07:30  We already had the gif versus jif conversation, and we decided it’s a gif so everybody else can just, you know, peace out, because we. know.

Darian Lusk 00:07:37  We helped settle a very much trending topic last weekend. I’m really excited for the storytelling of it all. And, yeah, it’s just been such a fun account to sort of try to scale and kind of run with. And it’s just the best. You know, I, I think that, like, you know, Michelle, you’re so, like WordPress coded and I’m very, TikTok coded, unfortunately. And I think.

Michelle Frechette 00:08:10  You know, it’s a perfect marriage of, you know.

Darian Lusk 00:08:14  It so is because, you know, like, when and so and you can cut me off at any time. I’m a yapper.

Michelle Frechette 00:08:20  Yeah. Well, one thing I was going to say is, you know, so now we’re, we’re I was in Europe.  We don’t have each other’s phone number, phone numbers because I was in Europe first we’ve got like we’re WhatsApp each other. Right? And now that I’m home, like my my partner, my boyfriend is like, are you messaging Darian again? Like, yes, we have ideas.

Darian Lusk 00:08:40  I know. Oh my gosh, it’s same deal. My husband’s like, I’m like, you have to see this TikTok live from Michelle. Like, you have to see this. You have to see the content. You know, you have to follow the journey. But I, I have to say, you know, like, as we’re sort of, I think that we’re sort of figuring out, like, what brands we want to pay attention to. I think we’re going to start to scale Tumblr, think like, Woo, that could be, down the pipeline for us to, you know, sort of picking like specific brands. But for WordPress, we’ve really we’ve done something really bold, which is. We’ve done something very bold. It’s never been done before. Which is that we are posting a video every day. And this is something that we’ve stuck to three weeks writing, and we’re pretty mapped. We’re mapped out for for pretty, pretty far in the future. And I have to say to anybody who’s, like, looking to crack TikTok, we could really get like into that, into that, but that this is sort of like part of the playbook. You know, you need to be like really out here. You need to be out here posting. And so that’s been such a fun part of it is just like, we’re really we just like sort of, hit the ground like sprinting. And it’s just been so much fun. We’re just like posting, hitting posts.

Michelle Frechette 00:10:05  And it’s so much fun because like originally when we all sat down together and we were like, talking about WordPress, I’m picturing in my head like, and this is how you do this with WordPress, and this is like, and this is CSS and like these little like educational moments. And I was starting to I don’t want to say panic. Like I was a little sweaty under the collar going, I’m not a developer. Like how am I going to move into this? Like be all like, and I’m not the kind of person that’s just like, so stoic and whatever, all those kinds of things. And when you and I first met after we were like, I signed the contract with all the things, you’re like, we’re going to have fun and we’re going to do TikTok trends. And I was like, what? This is gonna be a blast, right? And so we both come up with ideas, which is really cool. And then like the very first, the very first one I did was just my voice. And it was like an airline attendant, a flight attendant, saying, welcome to the WordPress dashboard. And kind of like walking you through the dashboard as though you were, you know, getting the buckle, your seat belt and stow away your luggage when you’re on a plane. And one person messaged like commented right under it. I know that voice. That’s Michelle. And I was like, ooh, cat’s out of the bag. And then we went into this whole like coming into WordCamp Europe and I loved it. I think it was Friday of WordCamp Europe, like you messaged me and you’re like, hey, we were wondering if you might do some TikTok lives while you’re out there. Would you be open to that? And I’m like, heck yeah, that sounds like a blast. And then I’m like, on my scooter, running through the venue and everything and like you. And let me just say this. That was fun to do it live. But what you have done with the videos that I send you, the way you like, speed up some stuff and how you cut it, like you are a master at editing those features because like it goes zoom, zoom, zoom. And then there’s Bernard from Omniscient, like doing the robot dance, right? And it’s like zoom, zoom, zoom. And then there’s Joost of all like, woo face big and like, you are the perfect editor. This is just a self-love thing.

Darian Lusk 00:12:04  We’re just I know, we’re just we’re just like, with each other up. It’s I love you love to see it. I mean, so.

Michelle Frechette 00:12:11  It’s so much fun. Yeah. I’ll turn it back on this on the screen here in case anybody wants to, take a look. It’s just TikTok at WordPress. And you can just search at WordPress. If you’re in TikTok to be able to see it.

Darian Lusk 00:12:23  You can. And so if anybody’s looking for some actionable advice in terms of what our, just being Michelle like, be like, we’re we’re so locked in. I would say we when we were sort of conceptualizing, like what the account would be. You know, we did do that. We did get centralized. So I think that was good. We sort of, we created like a, you know, sort of, a like a go to market plan and also a sort of a content map for the first month and like the story we wanted to tell.

Darian Lusk 00:13:01  So I will say, like, I, you know, there’s a lot of like us editing and posting on the fly, but there was like a vision. Which I think is a good way to go about, like launching an account is like, what do I want my first month of content to look like? So for us, we were like, let’s have it be like a launch theme where I’d get this because it’s crazy. It’s a wild, wild play on words. But we’re not only launching the account, but Michelle is launching off of the ground, flying to Switzerland. And so it’s really clever stuff. And you know, but so it was really fun and we sort of planned around WordCamp Europe and it’s sort of like, I think that if you start from I’m going to say it, if you start from video one and just scroll like scroll back up, I think it does like tell tells a story.

Michelle Frechette 00:13:52  It starts to tell a story. It really does. And it doesn’t just tell the story of, hey, look, Michelle’s on TikTok, on WordPress. It starts to tell the story of the WordPress community because it really very quickly gets into not just, hey, this is WordCamp Europe and the awesome it is, but the people of WordCamp Europe. And so I don’t, do you remember how many videos I shot asking people like, what was your favorite thing? At least a dozen, maybe more. And the first four of those went up today. And like, I’m tagging people in them and posting it over on, on Twitter as well, or X, whatever we call it, and tagging people there. And unfortunately, TikTok’s not available in every country of the world. So when people are like, oh my God, I can’t see it. I have been downloading them and uploading them, in comments so the people can see them on Twitter as well. And our goal at some point is to, yeah, to share those things out so people can see them, because they’re fun and you see your friends and you see all of this stuff happening. I did not jump in the Rhine, but I got pictures of the Rhine. So if you want to see what old town Basel looks like, you could go and scroll through that as well.

Darian Lusk 00:14:58  Yeah, and I think this is good. I’m like, I’m like. I’m like, let’s teach. Let’s teach from what we’ve done in three weeks. Yeah.

Michelle Frechette 00:15:07  Right. I was like, we’re so good at this already. We’re such old, old hands.

Darian Lusk 00:15:11  But I, I will say, like, I, I think that for any brand, like, something I really enjoy so far is the balance of, like, top of funnel, sort of like anyone scrolling, like, if this is the first thing you see, you could maybe hopefully enjoy it. But also it also caters to and is sort of cultivating like a bit of the community. And I think that that is like two pronged approach. I think, I think it’s very it works.

Michelle Frechette 00:15:47  It’s very, very, very different from the WordPress.com, TikTok and the Woo accounts. They are very polished, very highly edited, and in a good way. I’m not saying that that’s a bad thing, but they’re like little mini commercials of why you would want to use those brands. This is the this is the cousin to.

Darian Lusk 00:16:09  It’s the unhinged mode. Dark mode, WordPress After dark.

Michelle Frechette 00:16:12  What I love also is like, you know, I’m I’m now like getting emails. I actually sent, you sent you one today that I know you subscribed to as well of. What are the trends like? There’s an email a week from this person who literally follows the trends, tells you what you should what audios you should be using. What kinds of trends are happening. What hashtags. If you’re using hashtags, that kind of stuff. Which makes it just a ton of fun too. But yeah, it’s it’s been it’s been I, I know some of the ones I’ve recorded that we haven’t put out yet and you know which one is my favorite one. You know, it’s the first one I sent you.

Darian Lusk 00:16:48  We have some we have some irons in the fire. I have to say, we have some, like, really good content coming and some series that I think are like some multi-part, sort of, types of content, which I’m really excited for people to see and just some way. But what’s the favorite? Because I, I feel like we, I should be able to read you  like know.

Michelle Frechette 00:17:12  That my mind I know it’s it’s the one with the Game of Thrones attached to it.

Darian Lusk 00:17:17  Oh yeah. That is that’s a classic.

Michelle Frechette 00:17:19  And I don’t remember when that one’s coming out because it’s not out yet because we had other things out. I don’t think it’s out yet, but I think that one’s coming up in the next week or two. It is my absolute favorite because it’s like every web designers nightmare. I once logged into a website that I had built for a church, and there were five, five plug ins for the local weather. Okay. And I was like, because the church people had started to use their website, they had admin access, they owned the site, they could do what they want.

 And there were five. They were trying to figure out which plugin they liked better, but they didn’t deactivate the others. They didn’t delete the others. Right? So like like there’s five weather plugins for a local business. Now, if you live here, all you have to do is look at the window and you know what the weather is. So does the church even need a weather plugin? I would argue they do not. So so like.

Darian Lusk 00:18:16  This church is like locked in on the weather. They’re like guys, we’re actually AccuWeather AccuWeather sponsored church.

Michelle Frechette 00:18:25  It was crazy. It was like, there’s not a Bible verse plugin on there, but there’s five weather plugins, you know. So yeah, so it kind of plays the one of my favorite one kind of plays into the whole that whole. How many plugins are on this website? Kind of ideas.

Darian Lusk 00:18:40  I, I think that the web dev humor has been, that’s been a really fun itch to scratch for me. An itch you probably didn’t know I had until I got this job, which is so fun. And, I have to say. Like what, what’s so great is like, I feel like I will, like, in the most positive sense, like, check you, Michelle. What? I’m like, oh, no, we should do like this. This is trending now. Like, we should do this this week, but then.

Michelle Frechette 00:19:11  We’ll put off the ones that are otherwise, you know, but like. Yeah, because if it’s trending now let’s let’s bump the other one.

Darian Lusk 00:19:17  Share and future are singing this duet. It’s the, it’s the, Sly and the Family Stone. RIP Sly. You know, different, you know, different strokes. It’s became a meme. And, like, we have, to we have to piggyback off of this meme. We have to trend jack this. And then on the other hand, with you, it’s so great because I’ll, I’ll be like, oh, we need to make, like, a Gutenberg joke. And you’ll be like, no, it’s dated.

Darian Lusk 00:19:46  I’m like, you know what? Love that. Like that. Like, keep me in check. And that’s.

Michelle Frechette 00:19:52  I love. I love how it’s like somebody said on Slack, should we do the pineapple on pizza joke? And everybody else was like, too soon, too soon.

Darian Lusk 00:20:02  We told the line, which I, which I love. And, you know, you touched on something that I think was, I wanted to speak on, you know, believe it or not, I again, I, I just am a yapper. But it’s sort of the polish of a lot of brand accounts, and I think it’s sort of an epidemic, right? Like, I definitely not and I and I don’t think this is like Automattic specific by any means.

Michelle Frechette 00:20:33  And we’re not throwing shade at all.

Darian Lusk 00:20:35  No. Because well, I mean I, I hope those. Well this is what I’ll say. Like, I think that there’s a lot of, brands that are trying to crack TikTok, or short form video and, they go through production hell and it shows. You and by production, how I mean, you can tell that like a million marketing people like, look this over before it went up. And, you know, you’ll see these videos from like Microsoft or Yahoo and it’ll be like somebody like, you know, at their at their standing desk being like, it’s giving EOD or something or they’re like pandering a little bit. And I think that it shows the sort of number of cooks in the kitchen and the sort of brand-ness of it? Like, you can kind of sniff it out, right? You’re like, it’s to me, I’m like, it’s giving brand TikTok. And like, you know, you can just imagine like marketing people being like, oh, can that person do like the giving again? Like, can they do giving one more time? Like, you know, like could you take ten of its giving? And I feel like I’m like really ranting. But the point being, I feel like all the WordPress TikTok is like so not that it’s so like, it’s such a distilled pipeline, like from our ideas to a video going up. And we are so lucky to, like, have that sort of editorial freedom to, like, be able to just create something in post, and I feel like it shines through. And I hope that, like, people resonate with that. I, it doesn’t feel like to me I’m biased, but it doesn’t feel like another, just another brand account. This doesn’t feel like it.

Michelle Frechette 00:22:33  So  what’s interesting is when we first like from our first meeting to like our fifth meeting, the first meeting, we were like, have you all seen what Duolingo is doing with their account and how they are hitting all the marks? And they’re like literally like seven days later was like, okay, we’re not going to do what Duolingo is doing. Not with their account but with their product. Right. So that was a product issue that completely killed their account. And then they deleted all.

Darian Lusk 00:23:00  Yeah.

Michelle Frechette 00:23:01  And they ended up deleting all their really good videos. Like earlier this year I was like, oh my gosh, I’m texting people. Have you seen the Duolingo thing? Like duos dead. What, like who killed him and then like do a little. Dupa Lipa was like on it, like there was so many people and it was like it like skyrocketed. And then it just it fell just as quickly. So we’re looking to avoid that, of course.

Darian Lusk 00:23:22  Yeah. We, we’re looking to not do that.

Michelle Frechette 00:23:27  Wxactly. We learn from other people’s mistakes.

Darian Lusk 00:23:29  Yeah, we learn from that. We learned from Duolingo. I, I feel like, you know, and I love to talk for a place of authority. I’m like, oh, yeah. Like, take it from us. But I will say, like, I, I feel like the Duolingo gate on TikTok was like a big bubble burst moment of like, I feel like the culture shifted and people were like, we’re like, wait, like these brands like that we think are funny. It’s like it’s giving desperate, like it’s it’s like we we’re like, we need to be smarter than this. And like, you know, I feel like that was a big moment of being like, wait, these videos are kind of corny.

Michelle Frechette 00:24:10  Yeah, well, something between the Nutter Butter account, which is completely unhinged and doesn’t make. It’s like an acid trip, and I’ve never been on acid, but I can only imagine what the movie is described as an acid trip, and Duolingo, like somewhere in between, is our sweet spot. And that’s what we’re looking for, for sure.

Darian Lusk 00:24:29  I think so, and I’ll say, I think it’s it feels authentic and I and I really, I think that that’s like a really and, you know, that might just be me, but I feel like as opposed to a lot of unhinged accounts, I think that we’re able to like it’s not painstaking and there’s not this like, giant review process. And I think that like that allows us to maybe not be giving like Duolingo or, you know, 2.0 or like what a lot of these accounts are doing, but it kind of it’s sort of like it’s definitely becoming like a, a it’s crowded. It’s a crowded landscape. And it is that. I think that’s a that’s a charm of what we’re doing is it’s really just us.

Michelle Frechette 00:25:22  Yeah, sure.

Darian Lusk 00:25:24  And, you know, what you see on screen is what’s happening in the production house. And I think.

Michelle Frechette 00:25:29  Exactly what I love too is that, like, you’re open to ideas. It isn’t like, well, we’ve got the talent, ‘talent’, whatever. We got the we got the person who’s going to do all these things for us, and she’s just going to take direction and we’re going to tell her what to do. And that’s the way it is. So it’s a collaborative effort, a creative, collaborative effort between us and input from the rest of the team as well. But mostly it’s you and me kind of just having a couple meetings a week, coming up with the craziest ideas. And then, and what I love about it is like, I was in Europe all weekend, and so you asked me to do two lives. I did that one was like through the. through the, through the vendor hall, the other one, the other was, a little silly because it was great.

Michelle Frechette 00:26:12  I did the live for, Matt and Mary’s fireside chat into the Q&A, but not I didn’t bring my tripod because I didn’t expect that I was going to have to create that kind of content. So I had to hold my camera, my phone still for an hour and 15 minutes, I think. I think Automattic owes me a massage now, that’s all I’m going to say on that one but. 

Darian Lusk 00:26:36  Michelle, we’re culpable. And, you know, I feel terrible about this because it’s an hour. It’s an hour and change.

Michelle Frechette 00:26:43  Right.

Darian Lusk 00:26:44  There. They’re going over. The Q &A is going over.

Michelle Frechette 00:26:48  They went over for like 15 minutes. And I was like, oh, are they done yet?

Darian Lusk 00:26:51  What was your WhatsApp. You’re like, here’s, here’s I did the the live work. Great. You’re like my answer. I’m like, oh, you know, you’re like on the front lines.

Michelle Frechette 00:27:04  I’m gonna have to hit the gym, I guess. I don’t know, I’ve seen seeing questions come up. We’re going to address the questions in a few minutes a day. Dave I know you got a bunch of questions. I promise we’re going to come back to them. But the other thing I wanted to say is I just had the idea to just walk around, well, roll around and put my camera in people’s face and say, tell me your name and what you like best about WordCamp. And the first one was terrible because I forgot my microphone. I wasn’t expecting to do that. And I will say that, Martin Reyes from Modular said, I have a microphone you can use. And so I walked around with her microphone, and that’s why we got such great audio to go with those, like the four that went up today. And I’m excited because they’re not even all in English. Like somebody who said, oh, I don’t speak English so well. I said, so tell me so say it in Italian. Say it in your language, say it in whatever language you want, because these are people I trust not to be like, say, dirty words and things.

Michelle Frechette 00:28:00  Of course, you know, but, but it was so much fun to then send you like 15 videos. I’m like, hey, I got you tons of content, figure out how you want to use it. But they’re all like such positive people talking about some amazing things that happened over the weekend, and also just the WordPress community at large, of course, too. So that was pretty cool.

Darian Lusk 00:28:22  Yeah, those are great. One of those one up today, we’ll have more down the line and I want to can I oh yeah. Let’s let’s go to enough for me.

Michelle Frechette 00:28:30  Let’s I want to say before the question though, can we tease out the one that I surprised you with that you probably fell off your chair. Should we keep that a secret?

Darian Lusk 00:28:39  I was beside myself. Let’s just say we have a, a big. We got the big guns. We have a video coming out tomorrow.

Michelle Frechette 00:28:47  Oh, tomorrow. Okay, good.

Darian Lusk 00:28:48  We have a C suite.

Michelle Frechette 00:28:55  We do.

Darian Lusk 00:28:56  An elite.

Michelle Frechette 00:28:57 Michelle is not afraid to ask. Get in people’s faces and ask for what she wants.

Darian Lusk 00:29:01  We have a great cameo tomorrow on the page, and what I’ll. What I want to say. I want to give you all the flowers. Because, well, first of all, just because of you as a human like you. Right? And it’s like the best. But it’s.

Michelle Frechette 00:29:17  So fun.

Darian Lusk 00:29:17  It’s so fun. And also, like, editorially, editorially, you there’s such good, like, on the fly, like you just crushed WordCamp, right? It’s like I’m, I’m, I’m sitting here and then up goes this post. I’m not breaking that WordCamp Europe 2026 is going to be in Poland. I’m like, that is so smart. Like, that is like what we want this to be like. You want we want this to be like.

Michelle Frechette 00:29:47  I didn’t ask permission. I didn’t tell you what was coming. I just filmed it and put it up in the moment.

Darian Lusk 00:29:52  That’s that’s like I’m like, you know, go off. And that was like so great because it’s like, that’s what I, you know, we want this account to be. It’s like we want it to be irreverent, but, you know, videos, but also like a place where you can, you know, get caught up. And so it’s great. It’s the best.

Michelle Frechette 00:30:14  So, so Dave is in the chat. Dave’s awesome. He’s got a lot of questions and some comments. We’re going to put those up. We have a bunch of people watching. If you also have comments, questions we want to know, I’ll put them up on the screen. We’re going to start walking through some of them I want to say. So Dave’s like ‘I just started going through the TikTok videos. I’ll watch them fully after the stream. After the stream saw the lift off, which I thought was fun.’ And I’m wondering. This is a good question. Also a YouTube shorts doom scroller. I love what we call ourselves doom strollers, but this is this isn’t doom, this is uplift scroller or something. We need a better term. are we going to be uploading these to YouTube as well? Dave wants to know.

Darian Lusk 00:30:53  Yeah. Thank you. Thank you for the question. And thank you for your interest and for catching up. Yes. I think that we will be growing to YouTube shorts and hopefully Instagram Reels, either on the main WordPress Instagram or maybe even, like a dark mode offshoot down the line. I think, so watch, so watch this space because I think we’ll definitely because I know we got a comment on Twitter too, that TikTok isn’t available in.

Michelle Frechette 00:31:28  India, for example.

Darian Lusk 00:31:30  Yeah. Yeah. So like, yeah, we want everyone to see our insane, content. So yes.

Michelle Frechette 00:31:36  And not only that, if I, if I talk to anybody listening, if I talk on, on Twitter or any of the social media about a particular one, and I put a link and you can’t see it, just let me know and I will download and upload it to that social platform as well on my personal account, so that you can see those things because they’re pretty fun.  Let’s see. Okay. This is great. So Dave wants to know what tools are you using to edit them. And since you’re doing all the editing, I’m just going to finish my tea.

Darian Lusk 00:32:02  Put it to me. I love this question. I will thank you. I love to be, I love to speak on my methodology. So for videos that are not necessarily, I would say as much as you can use Creator Tools. So if you’re making a video for TikTok, take the footage. Always, always shoot vertically. Rule one I would say take the footage, put it right into TikTok and use TikTok to edit it. I would say like, use their title cards, use their music. Because SEO, the SEO of it all likes that. I would say the same goes for Instagram Reels. Take that same footage and do the same treatment, but use Instagram Reels creator tools. That’s a very good way to approach editing. What I use, aside from the apps themselves, I use Premier. We have a nifty captioning, for for closed captions, open captions. We have a tool called Vid Cap. So our our subtitles are look the same for accessibility. And there’s so many very cool editing tools. Now, I would say Cap Cut is great. It gives you a lot of templates that you can play around with and you can get ideas from. And, but I would say it’s great to go right into the app to edit. And it’s also good to have like a standby video editing program because for something that’s a little more like complex, you probably want to like use like a real program.

Michelle Frechette 00:33:50  So are you doing most of the editing on on a phone, like an iPhone app, okay?

Darian Lusk 00:33:55  Oh yeah. If I the WordPress TikTok right now has like 20 drafts and I’m like, if something if I drop this like in water or if like I accidentally like uninstalled I’m gonna like, like we’re gonna be at square one.

Michelle Frechette 00:34:11  I mean, I’m logged into the let’s remember that I’m logged into, so maybe I can save us.

Darian Lusk 00:34:17  We’ll sort that later. But yeah, I’m in the app. I think that’s the best way, at least for TikTok. Just be in the app. Because it, it rewards you for using the editing tools of the app.

Michelle Frechette 00:34:32  Yeah. And, there’s going to be looking at into creating shorts. When you do make sure you send this link Dave so we can take a look at what you’re creating too. I would love, love to see what you come up with. I think it’s I mean, it is a lot of fun. I mean, here we are, like, gushing over the whole thing because we’re having a blast with it. It’s like I was telling people like, not only am I doing this, but I’m getting paid to do this. Like, when’s the last time you get paid to have this much fun? Like, all the jobs I’ve ever had have been fun. Don’t get me wrong. Right. Like, I, I enjoy what I do, but this is a lot. This is another level.

Darian Lusk 00:35:03  It is. I’m sorry to everyone who isn’t doing exactly what we’re doing. It is insanely fun.

Michelle Frechette 00:35:11  It’s so bad that you can’t be us because us are fun.

Darian Lusk 00:35:16  I yeah. You know what? What can you do? You know, we’re just really lucky. Really blessed. But, no, it’s fine. And. But I think that that’s. So it it needs to be fun because. No, but really, it needs to.

Michelle Frechette 00:35:31  Because a social media platform. Yeah.

Darian Lusk 00:35:33  It it is. And I think when it isn’t like it, it shines through in the videos. Right? Like, you see this, you know, and I, I feel like I keep coming back to this, but like, I think that there’s a deluge of brand accounts now. And I think that when it’s, it feels like this was such an ordeal to like, get this if is this was like such a there’s.

Michelle Frechette 00:35:52  Like heavy left. Yeah.

Darian Lusk 00:35:54  Heavy left team like behind. You know it’s like you can feel that. And that’s what I love about what we’re like cooking. Is that it. You can feel kind of how much we love it.

Michelle Frechette 00:36:07  Exactly. I’m having such. And it is it’s so much fun and we’re just having a ton of fun with it. And you know, that said, if people have ideas for us, I want to hear them because, you know, I think if you if you’re like, if you see a trend that you think we would have fun doing, if you have ideas, plays on words, things that we could do that would kind of really play into the WordPress idea, not just TikTok idea, but kind of marriage of the two whisper them in my ear. And I’ll pretend to Darian that that was my idea. No, not really. I’ll be like, oh, someone’s had an idea we can share. But yeah, it’s just it’s a lot of fun. And if you have an opportunity to kind of get on there, I’m going to pull it up again here, get on there and take a look at it. I suggest you do because you you might think it’s silly. That’s fine. You might think I’m silly. That’s fine too. But honestly, we’re just having fun with it. And at the bottom of it, it’s all about the WordPress community. It really, really is, and centered around the software and the open source project that we love so much. Absolutely.

Darian Lusk 00:37:05  I couldn’t have put it better, I don’t think. I mean, I probably would have put it worse. That was it. It really I urge anybody who is like hesitant about the whole the TikTok to just download the app and check us out. And, you know, I think that, it’s, it’s, a great place to. It’s a, it’s a very fun, very non-judgmental, sort of platform. I feel like, by and large, I think that there’s a lot of very fun corners and communities. And you know, I would urge anybody who wants to start their own channel. There’s, you know, there’s ask us for tips. You can message me personally. I can send you some tips that I’ve gathered. There’s a lot of good subreddits, but I think that the best way if you, if you’re on the fence about it, is just to start posting, you know, and all your videos with the hashtag of the name of your channel post every day. It’s not. And and the rest is, it’s the rest is gravy.

Michelle Frechette 00:38:20  I am, I amended the banner. So not only does it say TikTok at WordPress like and comment we want you to like. And I’ve never said that before. Like a comment because that’s what’s the that’s what helps the algorithm. Also, if you like the stuff we’re doing, like and comment it, because that will help us keep doing what we’re doing.

Darian Lusk 00:38:38  Please boost engagement if you have it in your hearts to.

Michelle Frechette 00:38:42  Smash that like button.

Darian Lusk 00:38:44  Please find it in your hearts to smash that like button.

Michelle Frechette 00:38:48  I don’t know.

Darian Lusk 00:38:51  I have such I think that, like, I have such grand plans for this channel. I think we both have, like, this sort of vision of like this, you know, WordPress TikTok universe where, like where. And I think it’s sort of starting to, to happen where it’s like we’re interacting with each other in the comments. When it’s the WordPress handle, it’s usually me.

Michelle Frechette 00:39:13  And when it’s me, it’s me.

Darian Lusk 00:39:15  If you can believe that. And, I know and and we’ll kind of like have we’ll be messaging like commenting and replying to each other, which I think is really fun. And I, I think that, you know, it’s worth the follow because I think we’re going to branch into some longer series, some, more multi-part stuff. We’re definitely gonna, we’re gonna hit WordCamp US like no other. 

Michelle Frechette 00:39:42  We’re already starting the planning for that one.

Darian Lusk 00:39:44  I know I’m not going to be behind my screens. I’m going to be on site with you.

Michelle Frechette 00:39:48  I know you’re gonna have to keep up with where you’re wear your sneakers, because my scooter goes really fast.

Darian Lusk 00:39:54  Oh, yeah. It’s. I think we will probably be filming our, the first time that we get to meet in person, so that’ll be a very dramatic moment on the page.

Michelle Frechette 00:40:07  And then. And then somebody will have not had this computer at the phone, and we’ll have to recreate it as though it were happening. I’m kidding. We’ll get it right the first time.

Darian Lusk 00:40:15  I’m. I’m down for, like, six takes of a hug. I mean, you’re.

Michelle Frechette 00:40:19  You’re I mean, I’m good with hugging. Yeah.

Darian Lusk 00:40:22  And I have to say, like, go live. That’s another  that’s another tip. Go live. And, Michelle, really, more flowers to you did this just great live. That was. And I didn’t, like, say, this is how you do it. TikTok. I’m not that I know the secret, but of the WordCamp Europe vendor hall. And it’s so it was so, it checked all the boxes for alive because Michelle is going around interacting with each booth, getting hellos from everybody, plugging the handle and like, it’s, it’s like so watchable.  And I think that anybody who’s like scrolling and would be like, what’s going on? Who are the like, what are these booths? It was like basically just this great tour. And, we cut it into like a speed, like a supercar. That’s on our page too. And I, I just flowers to you for that because it was like a textbook TikTok live. And. Yeah, so I, I would urge anybody who’s looking to, like, crack the algo to take advantage of the live tools as well. Because the algorithm rewards you for that. And it was like, we got like, like 300 people watched you going around the sponsor hall because it was, it was so entertaining and everyone. And this is why you’re so great for this. One of the many reasons it’s like everyone is like coming to Michelle.

Michelle Frechette 00:41:56  It’s like everybody knows me.

Darian Lusk 00:41:57  Yeah, yeah. Like, it’s it’s like the best. And I feel like you’re, you know, we’re so lucky because not only are you, like, the best to work with, but yeah, everyone’s everyone stands. So like.

Michelle Frechette 00:42:12  Yeah, it was so much fun. It was just so much fun. I love so I posted that that video, the one that you created from that, the whatever you just called it, I can’t remember now. Like, but, the.

Darian Lusk 00:42:24  Like, official terms, I’m like.

Michelle Frechette 00:42:26  Where it’s like it speeds up through and whatever. And then, Bernard, what’s his last name? Meyer. I think, I posted I posted that one to Twitter today. And he said in response. Why am I always dancing? I like, I love it. So people are looking at them, they’re watching them, they’re looking for themselves in the video that, you know, like, hey, see if you see yourself. Somebody commented like, I’m at 21 seconds, you know, kind of thing. And I was like, that’s so fun. Yeah, so much fun.

Darian Lusk 00:42:55  And what do you think? Like, Michelle, do you think we should maybe reveal who’s going to be on our page tomorrow? Because. 

Michelle Frechette 00:43:01  I really want to.

Michelle Frechette 00:43:03  I want to talk about how that happened.

Darian Lusk 00:43:05  I think let’s do like, guys like, drumroll, please. Like.

Michelle Frechette 00:43:09  So WordCamp was almost over. The only thing left was the after party. So we had just gotten out of the Q&A with Matt and Mary. We had found out where that we were going to be in Krakow next year. And there was there was only one bathroom in the entire facility of the accessible bathrooms that had a lock on it, because apparently there’s something in Europe that you have to apply for a radar lock so that you can use handicapped accessible bathrooms. And so every time I went to the bathroom until I discovered this one, I’d be like, somebody come guard the door, because I don’t want to feel like somebody’s going to walk in on me every time. So I tell you that because I had to go from like, the top floor all the way to the to the E floor, whatever that means, like below one, all the way to the back corner. And I’m in my scooter and I’m like, I’m going to the bathroom soon because I’ve been holding the camera for an hour and a half and on my way towards that corner, who do I see coming out of this hallway? But Matt Mullenweg and I said, hey, Matt, it’s good to see you. And we chatted for a minute. I told him I was working at Automattic now as a contract. He had no idea. I was like, oh, like I teased him. I’m like, but you signed the document, obviously. But, he signed my contract. But I said, hey, would you be willing to do like a 30 second TikTok video for us? He’s like, well, I’ve never done a TikTok video before. I’m like, just, I’m not going to ask you any questions. Just say what you want to say. Welcome people to our TikTok channel and welcome them to WordPress. And you know, he looked great in a nice sweater on the whole nine yards. And so I just thought, like I started it.  I pointed to him and he just went into full on like it was perfect. One take and it was done. And so tomorrow you will all see that. I hope we’re going to pin that to the channel as well. It’s a super awesome like, welcome to our channel video from Matt Mullenweg himself. So so then so then I, I, I go to the bathroom literally. I didn’t tell you this part. Like I go to the bathroom. I locked the door. I’m literally still sitting on my scooter. Like my hands are shaking and I’m like sending it to Darian. And I’m like, please upload right now. Look what I just got. Like, I hadn’t even washed. Like, I haven’t even used the bathroom yet. I’m just in there with the door closed, like telling you. Guess what? I just got uploaded to you. And I think your response was like,OMG, how did you do that?

Darian Lusk 00:45:29  I was, I was fully I was beside myself, I think I said. I think I’m beside myself. I mean, was it something to know about me I was like, I’m matching your energy, right? I’m like, I’m here for it. And I really it made my weekend. I mean, I’m like, I’m running. I rush out of my room like running away. I was like, look, we did, we did it. We got him, we got him, we got Matt, we got we got Matt on main. Like that’s going to be on the grid. Guys. Like we got the big one.

Michelle Frechette 00:45:57  Like he even says he even starts off by saying like, this is my first TikTok video on purpose. Like I don’t even know what that means. But it was.

Darian Lusk 00:46:08  Coded like it was like cryptic. But it’s so great. And I, I mean, Michelle, like, you know, I, I never stopped giving you props like that, that you just, like, have the wherewithal. You just have the, the first all the clout and also the, the, gumption to just be like, hey, like, be that’s so me. And, like, just that is exactly what I want this account to be, which is just like, it’s it’s like, you know, right, right. Direct to exact. We’re giving people what they want. We’re giving the people what they want. They’re like, It’s great. And it’s like, it’s there’s no, like, sound effects, like people, you know, it’s just it’s just from Matt. And so we love to see it. It’s like, yeah.

Michelle Frechette 00:46:59  We have to make sure the captions are spelled right so that there are no mistakes on the video at all.

Darian Lusk 00:47:04  And his name are definitely botched it.. It’s definitely wen at the end. My cap tool like did me dirty, yet again.

Michelle Frechette 00:47:16  Always fun.

Darian Lusk 00:47:18  so watch watch this space and yeah, I mean, the long and short of it is we’re, we’re posting daily indefinitely. So any time you check out the page, there’s going to be something.

Michelle Frechette 00:47:32  And it’ll be slightly, slightly unhinged and that’ll be fun.

Darian Lusk 00:47:36  I think so. I think so, and.

Michelle Frechette 00:47:39  It’s just a blast. Absolutely.

Darian Lusk 00:47:42  It’s the best. And now that we got Matt,, I’m like, who’s next?

Michelle Frechette 00:47:45  Like, I know I’m like. I mean, I went to the top first. I don’t know who else we ask now, but we can get Mary on there. She used to work for TikTok.

Darian Lusk 00:47:54  We could definitely get Mary, I think. Yeah, it would be cool. Maybe we could get, like, the Squarespace and Wix guys. Like, maybe we could get all the different CMS’s together at, like, a round, like a red table talk.

Michelle Frechette 00:48:10  Yeah. I don’t think that’s going to happen. But, you know, keep it real. That’s right. It is. I mean, the big thing is it’s just a lot of fun that we are really kind of exposing the community to the community, because if you only work or know your local community. This gives you an opportunity to see a little bit more of the global community, but not like in those really highly edited, you know, videos that you see on YouTube and things like that. And there’s nothing wrong with those. But this lets you see, like, what’s really happening, man on the street kind of stuff, or woman on the street kind of stuff as we go. So that’s what’s a ton of fun with it. 

Darian Lusk 00:48:50  Yeah, we are finger on the pulse.

Michelle Frechette 00:48:51  Yeah. I mean, yeah, it helps that I’m slightly unhinged and fearless, of course, but you have a lot of fun with things. I wasn’t going to jump in the Rhine. Apparently, people swim to work in the Rhine. I wasn’t going to do that. But, you know, anything short of that? We’re good.

Darian Lusk 00:49:06  Yeah, you know, I, I think if we, if we hit 10,000 followers, we’ll jump in the Rhine. How about that? If we had 10,000 followers end of year. We will. We’ll book it back to Switzerland. And I at least I’m. And I’m jumping it. So if we hit 10,000 like I’m in.

Michelle Frechette 00:49:28  Yeah. Or or, you know, I live near Niagara Falls. We could go over in a barrel. I’m just saying.

Darian Lusk 00:49:32  We could barrel it. I live by the East River. That’s pretty gross. I’m saying.

Michelle Frechette 00:49:38  Do not do that.

Darian Lusk 00:49:39  The gross river. But if we hit10k EOI East River for for Darian. You have my word.

Michelle Frechette 00:49:47  Do you know what I heard today, Darian, is that, They’re hope they’re starting to pull together a team to do a WordCamp New York City again next year in 2026. So that’s another opportunity for you and me to be in the same space, creating together.

Darian Lusk 00:50:01  Oh my god welcome to my kingdom.

Michelle Frechette 00:50:02  Right? It’ll be awesome.

Darian Lusk 00:50:04  I’m like, I’m like, you know, bring the horse to the water. Whatever they say. Yeah, that would be great. I mean.

Michelle Frechette 00:50:12  So much fun.

Darian Lusk 00:50:13  Yeah. The word camp, the WordCamp factor is like such a nice thing because it allows us to like content capture insects in such a sweet way. And so I think those will definitely be like tent poles of the channel. But aside from that, it’s basically just us, like coming up with.

Michelle Frechette 00:50:33  On the fly. On the fly. Well, and now that we’ve been through one, we can actually plan a little bit better for the next couple. And just kind of refine our process. It’ll still be the same unhinged, fun on the street stuff, but we’ll actually have a plan behind it going, forward.

Darian Lusk 00:50:47  Well, what I will say, like, I think we had a, we had we had concepts of a plan. But what I will say is, you have to be registered. So there’s certain like goal posts to go live. And like, so it’s like be registered as a business or have a thousand followers or just shy right now. I have to say we’re getting we’re climbing. there’s a couple, but otherwise it’s like TikTok won’t let you. I did not realize that we could. Until you were. Until you were in the air. So that was sort of. It was a beautiful Hail Mary of a thing where we we like. Totally. I mean, it’s real.

Michelle Frechette 00:51:33  And what’s beautiful about it, too is that, like, well, you were still sleeping here because I was six hours ahead. Nick Rasmussen was awake in Australia. Australia? Is that where he is? And, no New Zealand, I can’t remember. Now. He’s over in that part of the world, and he and I are talking to get me online, to be able to do the live, because I hadn’t logged into the account yet to make sure that we could do all those things. And so I was getting feedback from around the world from this global team, which made it so much easier to move forward and not be like calling you like, wake up, I need help.

Darian Lusk 00:52:06  No, I, I will. It was amazing. It was like Hanukkah morning. I just woke up to this live and it was like the. So it was two. It was the Matt fireside, which was a physical, journey, for your arms.

Michelle Frechette 00:52:24  I mean, I have made a list of things to bring to WordCamp US already.

Darian Lusk 00:52:27  Yeah, yeah, that one. But but the one that was just the vendor hall was. So I just woke up to, like, Brett McSherry messaged me being like, you have to, like, this was great. And I was like, oh my god, this is I just I’m just like, waking up. I’m like, I’m just like sitting there like my face. I’m like.

Michelle Frechette 00:52:44  Oh, right. It was Brett that Nick. I work with two teams over there. I named the wrong person. Right? Brett. Brett was the one was helping me. Sorry, Brett.

Darian Lusk 00:52:51  No. No, don’t he’ll get over it. But, And I’m just like, this is the best. Like, I all. I just woke up to this, like, amazing content. And so the best.

Michelle Frechette 00:53:03  It was a lot of fun. A lot of fun. Yeah. So just keep your eyes on that channel because you never know. We never know what’s going to come next because we’re still creating it as we go.  It’s a little bit like when I was in my MBA program, they used to say this thing and I’ve other people have probably heard it, but I hadn’t. You know, building the plane while we fly it, kind of thing. That’s kind of what we’re doing a little bit at the beginning here. But we’re very quickly finding our groove and having not only just creating what I think is really good content, but having fun doing it, which actually makes things better. If you enjoy what you’re doing, the content reflects that, and I think that makes it even better.

Darian Lusk 00:53:37  Yeah. Well, absolutely. And I think that there’s definitely intention and there’s definitely like a vision. And I think that we have this vision of this hub of community, this hub of entertainment around this CMS and around web building and just around. You know, I, I don’t want to be too broad strokes with it all, but I met ,I met Matt in like my first week. I was so green behind the ears and just I’m wet behind the ears.

Darian Lusk 00:54:08  I’m new. I’m a new magician. Yeah, yeah, I’m a new magician. And I’m doing my two weeks of support rotation and I’m onboarding and all those things, and I, it’s Matt’s birthday and they’re celebrating at the office in New York City, so. I’m like my, my, I should, my, my teammates like, go down there. So I, I meet Matt and I’m like, he’s and I’m basically like, listen, I’m going to, you know, start running some TikToks for us. And I was saying to him, how like the disparity of internet fluency and social media fluency for like Gen Z and lower is, is huge. And I think that like that really resonates with me. Like trying to get Gen Z and younger to like, be interested or like inspired about like UX and UI and WordPress. And I think that it’s like such an opportunity and like we want to meet them where they live, you know. And I know that sounds so like basic to be like. And it’s on TikTok. But, you know, I think it’s a it’s a great way to like, reach new people and entertain the OGs.

Michelle Frechette 00:55:28  And because of this, my 76 year old mother is now following us on TikTok as well because she wants to see what I’m doing. So there you go.

Darian Lusk 00:55:36  We got Mama Frechette in the chat. We were getting a howdy from Matt and we’re getting a hug for mom. And then we’re we’re then we’re viral. I think that’s.

Michelle Frechette 00:55:48  I mean, you know, we’ve pretty much run the gamut. My daughter’s like, whatever, but she’s your age. My daughter’s like, yeah, whatever, Mom, I yeah, whatever. You’re just. She once called me W.P. Madonna. The Purple ambition tour when I had purple hair, because she didn’t believe that people actually knew who I was until she went to WordCamp Europe in Athens with me. Now she believes she still doesn’t care, but whatever. So it’s all fun. It’s all fun. We’re going to wrap this up. It’s been almost an hour. I do want to say next week, join us. I’m going to have a conversation with, Reed and some of the people from the WP Community Collective, which, if you’ve been paying attention. Last year, GoDaddy gave WP Community Collective almost a half $1 million to be able to support different factions of what’s happening in the community, as well as underrepresented speakers. Sponsor, not sponsors. I say that speakers, sponsors, speakers, organizers, and some of the different, things that are happening in the community, like making sure that there’s accessibility, and they funded, they funded Alex Stein from a perspective of looking at WordPress from an accessibility standpoint, it’s getting long. I’m still jetlagged. All the words aren’t coming, but, so so next week will be that that conversation, they were also part of the Fare Plan. and we’re going to be talking about that a little bit too, which came out over the weekend during WordCamp Europe as well. So lots of things happening, but we’ll be talking to WP Community Collective next week.

Darian Lusk 00:57:18  Michelle, we could do another hour and get into the fair stuff if you want.

Michelle Frechette 00:57:21  I mean, let’s wait, let’s wait. But, Darian, thank you so much for joining me here today. It’s always fun when you and I get a chance to chat together. Hang on. While we. So that you and I can have just a word after we stop being live. And to everybody in the comments and who’s watching today. Thank you. We really appreciate hanging in there with us while we just gushed about this whole fun project together.

Darian Lusk 00:57:43  Thank you everyone, and thank you so much Michelle for having me. Thank you so much. And we’ll come back.

Michelle Frechette 00:57:51  This is my favorite comment ever. June says my cheeks hurt. My cheeks hurt from laughing me too June. I’m starting to get that like that. Little like I smile too much. My face hurts. All right, all right. We’ll see everybody next week. Thank you.