Sam Greenspan shares all the things Jilt learned by sending 4.1 million emails on Black Friday and Cyber Monday.
This year they saw an average order value of $168, up 5.9% from last year. Mobile orders accounted for $2.9 billion on Black Friday, or 39% of all revenue. On Cyber Monday, mobile orders hit $3 billion, for 32% of all revenue. 📈