What should go into any SEO report for your clients who don’t have time or patience for any jibber-jabber or lengthy stuff:
- Traffic Sources
- Conversion Rate and Progress on Goals
- Top Performing Content
- Page Speed Insights
- Bounce Rate and Dwell/Loiter Time
- Rankings and Backlinks
- What you should consider doing now
More details at SEO Journal. Also useful in client education — which should happen when they read (and enjoy) your reports:
