Smash Balloon and Duplicate Post Acquisitions
Yoast SEO and Awesome Motive both made recent plugin acquisitions: 🔌
- John Brackett and his whole team at Smash Balloon are joining Syed Balki at Awesome Motive. John is coming on board as a partner, and they’re expanding with five new positions open now. Smash Balloon has been around since 2013 developing a popular suite of social media feed plugins. Congrats to the whole new team! 🎈
- Yoast too has picked up a popular plugin in Enrico Battocchi‘s Duplicate Post, which is active on more than 3 million sites and made its debut back in 2008. It will remain free, and Yoast has no plans to develop a premium version at this time. This is an acquihire as well, with Enrico coming on board with Yoast as a Senior Developer. Joost de Valk, Yoast’s Chief Product Officer and Founder, says Enrico will “still have an important voice in [the plugin’s] future development. In fact, some features we suggested, he’d already wanted to build but simply lacked the time and resources to do so. And that’s why this transaction happened.” 🤝
