Suzanne Scacca shares some thoughts on how to design a simple UI when you have a complex solution: if the backend is very complex, it may “infect” the frontend. If it’s “too complicated to navigate or too convoluted to understand, users will revolt and flee en masse.” 🏃
Some other key tips:
- Figure out your users’ goals so you can design a user-first UI.
- Evaluate the competition’s products to create your MVP.
- Introduce complexity incrementally and confirm with user testing.
