Vova Feldman gives an analytical take on why lifetime licenses actually are good, on the Freemius blog. He makes a compelling argument, if you price the license right, and make it unlimited time, but not unlimited sites.
Freemius is extending their insights functionality for people using their sales and analytics platform to themes. If you use Freemius Insights, your users can opt-in to data gathering, giving you access to specific theme events (activations, etc), a list of live installs, and logs for each install’s actions.
In this episode, Cory Miller and Corey Maass discuss implementing an image-generation tool for content marketing. They explore the idea of creating templates for generating images that can be used in blog posts, social media, and other channels. The tool aims to enhance the visual appeal of content, highlight key quotes and summaries, and make sharing easier. They envision a workflow where marketers can quickly generate various image templates based on their content, ultimately improving their posts’ overall presentation and value.
This week was all about revisiting and continuing conversations that have special value and maybe for that reason tend to continue on with a life of their own. Tom Willmot dropped a fine Twitter thread about the challenge all enterprise WordPress agencies face. This came in response to Magne Ilsas‘ featured post here last week, The WordPress Enterprise Paradox. In a similar theme of industry peer cooperation, Eric Karkovack asks if WordPress product owners and developers can see a common interest in “voluntary standards.” Could this clean up the plugin market? James Farmer thinks the WordPress business community can do more for itself too — by sharing data. In Post Status Slack we’re learning the tricks and trials of ranking in the WordPress.org plugin repository. How about plugin telemetry? Learn from the voices of experience.
Brandon Dove, co-founder of Pixel Jar, joins Cory Miller to discuss his WordPress plugin, AdSanity Plugin. They dive into the nuance of advertising, evaluate the benefits of free and paid plugins, and talk through the challenges and opportunities available to agencies that invest in product development while providing other services.
Brandon Ernst at Freemius looks at trends and data to get an idea of how the Coronavirus might be affecting WordPress plugin and theme shops. Brandon notes “there was a 19.84% growth in plugin downloads on the WordPress.org repository from February to March 2020.” 📉 There is a lot here that will be of interest…
What must you do — and not do — to monetize a plugin successfully? Find out in this interview with Vova Feldman of Freemius.
