WordPress Market Opportunities — Draft podcast

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards.

In this episode, Brian and Brian discuss market segmentation across the WordPress ecosystem. The focus for this discussion focused entirely on the entry-level segment of site assemblers and their small-business clients as well as the mid-level market of contractors and agencies selling additional levels of service. The duo talked through a few different strategies employed in each segment, including service differentiation, regional focus, building a network of complementary contractors, systemizing processes, delivering quality customer support flow, and selling ongoing service.

In addition to this look at market segmentation, the Brians shared a few useful resources for both Gutenberg and WP-CLI.

Links

Sponsor: iThemes

This episode is sponsored by iThemes. The team at iThemes offers WordPress plugins, themes and training to help take the guesswork out of building, maintaining and securing WordPress websites. For more information, check out their website and thank you to iThemes for being a Post Status partner.

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2 Comments

  1. πŸ™Œ Hey, Brians! πŸ˜‰

    This is crazy awesome! Thank you for featuring create-guten-block in the podcast.

    And yes, for sure I think you guys did a decent job with my name πŸ˜› Here’s the pronunciation just in case β€” you know for when you talk about me again. πŸ™ƒ

    Looking forward to your feedback when you try it out.
    Do think about contributing to the project πŸ™‚

    No good software is built by a single dev. πŸ”°

    Peace! ✌️

  2. Nice podcast, as a site care company owner I found this a really good listen.

    Since going from agency to freelance/own business I have been opened up into this world of site wranglers via meetups, Facebook groups etc… Certainly seen a lot of love for page builder themes such as Divi, which was quite surprising as clients always found it hard to use and made their sites slow, plus we would always go the custom route.. Seems to be getting better though and am interested to see how they work with Gutenburg.

    I’m starting to see why WordPress is going in the direction of Gutenburg due to wranglers being such a big user base.. At Newt Labs we’ve found it’s best to work with clients that have established themselves as we’re able to help more verses startups who have yet to prove their business model, for those types of clients we recommend getting help from strategy focused type consultants/businesses..

    Agree with focusing on other things when first starting out, content being a priority.. get something up and improve it later when proved your idea πŸ™‚

    Agree with how services like ManageWP help, but have seen how some site-wrangler type maintenance companies just throw sites on there and hit the update button vs more of an agency approach that use parts of it and do all their updates manually, putting through git/ssh etc.. Have asked ManageWP to allow their reporting feature to track updates done outside of ManageWP but have said it’s not important as they are catering to the bigger, growing market of site-wranglers who are more or less just pushing the update button.

    Agree with planting the seed early about maintenance when selling new projects and even making it a must have, sometimes we’ll work on new sites with clients and have it on the basis of site care / hosting once live to ensure the project is in the best position going forward.

    Looking forward to hearing more about the enterprise level in a future podcast.

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