WP Forms has acquired the WP Mail SMTP plugin — which has 600,000+ active installs — in order to bolster their mail sending reliability, without having to recommend tools they don’t control.
Awesome Motive (the team that makes WP Forms) paid “five figures” for the plugin, which was not being actively monetized. Both WP Beginner and WP Forms will begin to recommend WP Mail SMTP for mail reliability from here on out; cross product promotion has long been a strategic advantage for Syed Balkhi, who started the company years ago with WP Beginner and has steadily built it out to include a successful suite of products.
A new base of 600,000 installs will also be a boost for marketing other products, but Syed says it wasn’t the motivation for the acquisition.
